{"id":"https://openalex.org/W2805235779","doi":"https://doi.org/10.1515/psicl-2018-0008","title":"A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: \u201cwomen and men at work\u201d","display_name":"A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: \u201cwomen and men at work\u201d","publication_year":2018,"publication_date":"2018-06-01","ids":{"openalex":"https://openalex.org/W2805235779","doi":"https://doi.org/10.1515/psicl-2018-0008","mag":"2805235779"},"language":"en","primary_location":{"id":"doi:10.1515/psicl-2018-0008","doi":"https://doi.org/10.1515/psicl-2018-0008","is_oa":false,"landing_page_url":"https://doi.org/10.1515/psicl-2018-0008","pdf_url":null,"source":{"id":"https://openalex.org/S181963958","display_name":"Pozna\u0144 Studies in Contemporary Linguistics","issn_l":"0137-2459","issn":["0137-2459","1732-0747","1897-7499"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310321051","host_organization_name":"De Gruyter Mouton","host_organization_lineage":["https://openalex.org/P4310321051","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Mouton","De Gruyter"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Poznan Studies in Contemporary Linguistics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10251/126429","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112368124","display_name":"Milagros Del Saz Rubio","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I60053951","display_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","ror":"https://ror.org/01460j859","country_code":"ES","type":"education","lineage":["https://openalex.org/I60053951"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Milagros Del Saz Rubio","raw_affiliation_strings":["Universitat Polit\u00e8cnica de Val\u00e8ncia , Valencia , Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitat Polit\u00e8cnica de Val\u00e8ncia , Valencia , Spain","institution_ids":["https://openalex.org/I60053951"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112368124"],"corresponding_institution_ids":["https://openalex.org/I60053951"],"apc_list":{"value":0,"currency":"EUR","value_usd":0},"apc_paid":null,"fwci":3.732,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.92647302,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"54","issue":"2","first_page":"185","last_page":"221"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9345999956130981,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9345999956130981,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13173","display_name":"Gender Studies in Language","score":0.03290000185370445,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.03099999949336052,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":1.0},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.8130000233650208},{"id":"https://openalex.org/keywords/work-roles","display_name":"job roles","score":0.38999998569488525},{"id":"https://openalex.org/keywords/framing","display_name":"framing","score":0.4869999885559082},{"id":"https://openalex.org/keywords/close-up","display_name":"close-up","score":0.5370000004768372},{"id":"https://openalex.org/keywords/family-roles","display_name":"family roles","score":0.3840000033378601},{"id":"https://openalex.org/keywords/gender-division-of-labor","display_name":"gender division of labor","score":0.4729999899864197},{"id":"https://openalex.org/keywords/multimodality","display_name":"multimodality","score":0.5640000104904175},{"id":"https://openalex.org/keywords/british-advertising","display_name":"British advertising","score":0.4259999990463257}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.6971234083175659},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.6208070516586304},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.598318338394165},{"id":"https://openalex.org/C178288346","wikidata":"https://www.wikidata.org/wiki/Q1123855","display_name":"Contemplation","level":2,"score":0.5843714475631714},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5110384225845337},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.47165384888648987},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.38165655732154846},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.3805026412010193},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.14267414808273315},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.12414121627807617},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1515/psicl-2018-0008","doi":"https://doi.org/10.1515/psicl-2018-0008","is_oa":false,"landing_page_url":"https://doi.org/10.1515/psicl-2018-0008","pdf_url":null,"source":{"id":"https://openalex.org/S181963958","display_name":"Pozna\u0144 Studies in Contemporary Linguistics","issn_l":"0137-2459","issn":["0137-2459","1732-0747","1897-7499"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310321051","host_organization_name":"De Gruyter Mouton","host_organization_lineage":["https://openalex.org/P4310321051","https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter Mouton","De Gruyter"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Poznan Studies in Contemporary Linguistics","raw_type":"journal-article"},{"id":"pmh:oai:riunet.upv.es:10251/126429","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10251/126429","pdf_url":null,"source":{"id":"https://openalex.org/S4306400639","display_name":"RiuNet (Universitat Polit\u00e8cnica de Val\u00e8ncia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60053951","host_organization_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","host_organization_lineage":["https://openalex.org/I60053951"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:riunet.upv.es:10251/126429","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10251/126429","pdf_url":null,"source":{"id":"https://openalex.org/S4306400639","display_name":"RiuNet (Universitat Polit\u00e8cnica de Val\u00e8ncia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60053951","host_organization_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","host_organization_lineage":["https://openalex.org/I60053951"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Gender equality","score":0.75,"id":"https://metadata.un.org/sdg/5"}],"sustainable_development_goals_aurora":[{"display_name":"Gender equality","score":0.7099999785423279,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":122,"referenced_works":["https://openalex.org/W4381040","https://openalex.org/W4508207","https://openalex.org/W29132024","https://openalex.org/W38331400","https://openalex.org/W56876559","https://openalex.org/W102989812","https://openalex.org/W110905022","https://openalex.org/W146863758","https://openalex.org/W148796732","https://openalex.org/W174709929","https://openalex.org/W409184595","https://openalex.org/W597954587","https://openalex.org/W608003652","https://openalex.org/W615508229","https://openalex.org/W638712574","https://openalex.org/W964129393","https://openalex.org/W1465558181","https://openalex.org/W1483074234","https://openalex.org/W1492002839","https://openalex.org/W1511736487","https://openalex.org/W1517598104","https://openalex.org/W1520944543","https://openalex.org/W1523385309","https://openalex.org/W1528113760","https://openalex.org/W1529103123","https://openalex.org/W1538181602","https://openalex.org/W1546645302","https://openalex.org/W1574005990","https://openalex.org/W1596243159","https://openalex.org/W1814277563","https://openalex.org/W1826786022","https://openalex.org/W1874459502","https://openalex.org/W1881889560","https://openalex.org/W1966952634","https://openalex.org/W1972149748","https://openalex.org/W1972354931","https://openalex.org/W1972765572","https://openalex.org/W1973660512","https://openalex.org/W1975956466","https://openalex.org/W1978174969","https://openalex.org/W1980440196","https://openalex.org/W1988754791","https://openalex.org/W1990059302","https://openalex.org/W1994117308","https://openalex.org/W1995798855","https://openalex.org/W2000961510","https://openalex.org/W2004014481","https://openalex.org/W2005678062","https://openalex.org/W2012185454","https://openalex.org/W2015379853","https://openalex.org/W2019413183","https://openalex.org/W2019689481","https://openalex.org/W2026000422","https://openalex.org/W2027122092","https://openalex.org/W2030745157","https://openalex.org/W2032228855","https://openalex.org/W2035216841","https://openalex.org/W2037610712","https://openalex.org/W2038600245","https://openalex.org/W2043433139","https://openalex.org/W2043468604","https://openalex.org/W2043626606","https://openalex.org/W2052092041","https://openalex.org/W2054249954","https://openalex.org/W2054638614","https://openalex.org/W2054692478","https://openalex.org/W2060626696","https://openalex.org/W2066008028","https://openalex.org/W2070902324","https://openalex.org/W2070926579","https://openalex.org/W2072515619","https://openalex.org/W2072761879","https://openalex.org/W2080522490","https://openalex.org/W2081303178","https://openalex.org/W2085792768","https://openalex.org/W2088423807","https://openalex.org/W2088826819","https://openalex.org/W2092766573","https://openalex.org/W2095111543","https://openalex.org/W2105786313","https://openalex.org/W2108314367","https://openalex.org/W2113186267","https://openalex.org/W2130040340","https://openalex.org/W2138886668","https://openalex.org/W2144805881","https://openalex.org/W2150547670","https://openalex.org/W2153506928","https://openalex.org/W2156666746","https://openalex.org/W2160775214","https://openalex.org/W2164111527","https://openalex.org/W2164686438","https://openalex.org/W2169083820","https://openalex.org/W2228143559","https://openalex.org/W2326894360","https://openalex.org/W2479614656","https://openalex.org/W2491723121","https://openalex.org/W2502025725","https://openalex.org/W2504395178","https://openalex.org/W2626158305","https://openalex.org/W2936644023","https://openalex.org/W2979748762","https://openalex.org/W2994100523","https://openalex.org/W2997324389","https://openalex.org/W3040354542","https://openalex.org/W4206589578","https://openalex.org/W4230448979","https://openalex.org/W4234336241","https://openalex.org/W4245776102","https://openalex.org/W4246070328","https://openalex.org/W4248308225","https://openalex.org/W4249105777","https://openalex.org/W4252202343","https://openalex.org/W4253276859","https://openalex.org/W4299293661","https://openalex.org/W4299923722","https://openalex.org/W4361752425","https://openalex.org/W6630713912","https://openalex.org/W6656951796","https://openalex.org/W6761120564","https://openalex.org/W6929993106","https://openalex.org/W7038121419","https://openalex.org/W7062996766"],"related_works":["https://openalex.org/W2889846167","https://openalex.org/W4386396187","https://openalex.org/W2057325237","https://openalex.org/W2048296196","https://openalex.org/W7126353551","https://openalex.org/W2346675934","https://openalex.org/W2107153836","https://openalex.org/W7126320390","https://openalex.org/W3007006755","https://openalex.org/W7033746244"],"abstract_inverted_index":{"Abstract":[0],"The":[1,30],"aim":[2],"of":[3,12,19,25,39,60,88,100,172,176,197,248],"this":[4],"article":[5],"is":[6,93],"to":[7,53,96,237],"examine":[8],"the":[9,15,86,97,129,195,246],"meaning":[10],"potential":[11],"images":[13],"in":[14,22,33,68,78,81,85,117,122,125,138,152,158,194,223,245,250],"enactment":[16],"or":[17,180,239],"creation":[18],"gender":[20],"stereotypes":[21],"a":[23,50,58],"corpus":[24],"contemporary":[26],"British":[27],"TV":[28],"commercials.":[29],"dimensions":[31,99],"outlined":[32],"Goffman":[34],"(1979)":[35],"and":[36,41,55,66,84,112,142,146,169,204,218,252],"some":[37,227],"aspects":[38],"Kress":[40],"van":[42],"Leeuwen\u2019s":[43],"(1996,":[44],"2006)":[45],"metafunctions":[46],"are":[47,75,119,156,163,191,211,220,243],"taken":[48],"as":[49,136,166,189,233],"starting":[51],"point":[52],"quantitatively":[54],"qualitatively":[56],"analyse":[57],"sample":[59],"155":[61],"ads":[62,228],"which":[63,126],"depict":[64],"women":[65,74,219],"men":[67,155,217,242],"working":[69],"settings.":[70],"Findings":[71],"indicate":[72],"that":[73],"mainly":[76],"portrayed":[77,150,165],"non-remunerated":[79,153],"scenarios,":[80,225],"home":[82],"settings":[83],"company":[87,196],"their":[89,139,198],"children.":[90],"This":[91,182],"view":[92],"reinforced":[94],"thanks":[95],"multimodal":[98],"framing":[101],"(mostly":[102],"through":[103,109,132,174,200],"close-ups),":[104],"involvement":[105],"with":[106,144,178,184,207],"other":[107],"participants":[108],"looks,":[110,134],"smiling":[111],"profuse":[113],"touching":[114],"activity.":[115],"Men,":[116],"contrast,":[118],"mostly":[120],"depicted":[121,193,222],"remunerated":[123,224],"scenarios":[124],"they":[127,162,190],"address":[128],"audience":[130],"directly":[131],"demand":[133],"acting":[135],"experts":[137,249],"professional":[140],"capacity":[141],"framed":[143],"medium":[145],"long":[147],"shots.":[148],"When":[149],"together":[151],"activities,":[154],"found":[157],"family":[159],"scenes,":[160],"although":[161,226],"sometimes":[164],"passive":[167],"subjects":[168],"mere":[170],"objects":[171],"contemplation":[173],"lack":[175],"interaction":[177,206],"children":[179,199],"spouses.":[181],"contrasts":[183],"women\u2019s":[185,230],"more":[186],"communal":[187],"role":[188,247],"intimately":[192],"close-ups,":[201],"feminine":[202],"touch,":[203],"constant":[205],"them.":[208],"Stereotyped":[209],"portrayals":[210],"less":[212],"visually":[213],"patent":[214],"when":[215],"both":[216],"simultaneously":[221],"emphasize":[229],"interpersonal":[231],"skills":[232],"better":[234],"at":[235],"talking":[236],"customers":[238],"patients,":[240],"whereas":[241],"shown":[244],"financial":[251],"medical":[253],"issues.":[254]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-06-13T00:00:00"}