{"id":"https://openalex.org/W2805024907","doi":"https://doi.org/10.1057/s41262-018-0115-3","title":"Brand verbs: brand synonymity and brand leadership","display_name":"Brand verbs: brand synonymity and brand leadership","publication_year":2018,"publication_date":"2018-05-16","ids":{"openalex":"https://openalex.org/W2805024907","doi":"https://doi.org/10.1057/s41262-018-0115-3","mag":"2805024907"},"language":"en","primary_location":{"id":"doi:10.1057/s41262-018-0115-3","doi":"https://doi.org/10.1057/s41262-018-0115-3","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41262-018-0115-3","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005258885","display_name":"Siva M. Kumar","orcid":"https://orcid.org/0000-0002-9802-3061","observed_orcids":["https://orcid.org/0000-0002-9802-3061"]},"institutions":[{"id":"https://openalex.org/I33003672","display_name":"Indian Institute of Management Indore","ror":"https://ror.org/02j8pmw82","country_code":"IN","type":"education","lineage":["https://openalex.org/I33003672"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Siva M. Kumar","raw_affiliation_strings":["Augentia LLC http://www.augentia.com","Indian Institute of Management, Prabandh Shikhar, Rau-Pithampur Road, Indore, Madhya Pradesh, 453556, India","Augentia LLC","Indian Institute of Management, Indore, India"],"raw_orcid":"https://orcid.org/0000-0002-9802-3061","affiliations":[{"raw_affiliation_string":"Augentia LLC http://www.augentia.com","institution_ids":[]},{"raw_affiliation_string":"Indian Institute of Management, Prabandh Shikhar, Rau-Pithampur Road, Indore, Madhya Pradesh, 453556, India","institution_ids":["https://openalex.org/I33003672"]},{"raw_affiliation_string":"Augentia LLC","institution_ids":[]},{"raw_affiliation_string":"Indian Institute of Management, Indore, India","institution_ids":["https://openalex.org/I33003672"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040980183","display_name":"K.R. Jayasimha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33003672","display_name":"Indian Institute of Management Indore","ror":"https://ror.org/02j8pmw82","country_code":"IN","type":"education","lineage":["https://openalex.org/I33003672"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"K. R. Jayasimha","raw_affiliation_strings":["Indian Institute of Management, Prabandh Shikhar, Rau-Pithampur Road, Indore, Madhya Pradesh, 453556, India","Indian Institute of Management, Indore, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Institute of Management, Prabandh Shikhar, Rau-Pithampur Road, Indore, Madhya Pradesh, 453556, India","institution_ids":["https://openalex.org/I33003672"]},{"raw_affiliation_string":"Indian Institute of Management, Indore, India","institution_ids":["https://openalex.org/I33003672"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5005258885"],"corresponding_institution_ids":["https://openalex.org/I33003672"],"apc_list":{"value":3390,"currency":"USD","value_usd":3390},"apc_paid":null,"fwci":2.2361,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.90667025,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"26","issue":"2","first_page":"110","last_page":"125"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9110999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9110999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13842","display_name":"Intellectual Property Law","score":0.03310000151395798,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.026900000870227814,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-leadership","display_name":"brand leadership","score":0.984000027179718},{"id":"https://openalex.org/keywords/brand-dimensions","display_name":"brand dimensions","score":0.7540000081062317},{"id":"https://openalex.org/keywords/brand-naming","display_name":"brand naming","score":0.4659999907016754},{"id":"https://openalex.org/keywords/trademark-law","display_name":"trademark law","score":0.5299999713897705}],"concepts":[{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.8534187078475952},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7991623878479004},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7426607608795166},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.6790057420730591},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6575173735618591},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6277111768722534},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.6255484223365784},{"id":"https://openalex.org/C2779027411","wikidata":"https://www.wikidata.org/wiki/Q167270","display_name":"Trademark","level":2,"score":0.6024339199066162},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.585999608039856},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5695772171020508},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.540856122970581},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.5049455761909485},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.28090178966522217},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11718717217445374},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.10086295008659363},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1057/s41262-018-0115-3","doi":"https://doi.org/10.1057/s41262-018-0115-3","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41262-018-0115-3","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0115-3","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1057/s41262-018-0115-3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":84,"referenced_works":["https://openalex.org/W181622656","https://openalex.org/W401081791","https://openalex.org/W564949867","https://openalex.org/W581856974","https://openalex.org/W584711825","https://openalex.org/W1520315996","https://openalex.org/W1525813017","https://openalex.org/W1542636878","https://openalex.org/W1565831494","https://openalex.org/W1569067611","https://openalex.org/W1576632330","https://openalex.org/W1596833844","https://openalex.org/W1872562097","https://openalex.org/W1910353969","https://openalex.org/W1964494431","https://openalex.org/W1970380220","https://openalex.org/W1973824911","https://openalex.org/W1976146814","https://openalex.org/W1976185037","https://openalex.org/W1991218014","https://openalex.org/W1995452015","https://openalex.org/W1998496198","https://openalex.org/W2004549285","https://openalex.org/W2004879790","https://openalex.org/W2005092827","https://openalex.org/W2010075318","https://openalex.org/W2012428823","https://openalex.org/W2020161999","https://openalex.org/W2022243643","https://openalex.org/W2023860888","https://openalex.org/W2027113958","https://openalex.org/W2036095146","https://openalex.org/W2044942763","https://openalex.org/W2050160040","https://openalex.org/W2060510170","https://openalex.org/W2062962306","https://openalex.org/W2064241835","https://openalex.org/W2065574972","https://openalex.org/W2068138112","https://openalex.org/W2069736034","https://openalex.org/W2069737272","https://openalex.org/W2069876783","https://openalex.org/W2072405987","https://openalex.org/W2073274725","https://openalex.org/W2077166730","https://openalex.org/W2088710445","https://openalex.org/W2090164603","https://openalex.org/W2094419105","https://openalex.org/W2110120778","https://openalex.org/W2113136459","https://openalex.org/W2117775033","https://openalex.org/W2119109241","https://openalex.org/W2126314759","https://openalex.org/W2131637581","https://openalex.org/W2131808999","https://openalex.org/W2136789464","https://openalex.org/W2146410840","https://openalex.org/W2158476549","https://openalex.org/W2201770959","https://openalex.org/W2253036267","https://openalex.org/W2411194859","https://openalex.org/W2412361623","https://openalex.org/W2481499035","https://openalex.org/W2489895582","https://openalex.org/W2613735572","https://openalex.org/W2896548965","https://openalex.org/W2902225836","https://openalex.org/W2913068797","https://openalex.org/W3035258717","https://openalex.org/W3121590070","https://openalex.org/W3123768472","https://openalex.org/W3124774580","https://openalex.org/W3125650361","https://openalex.org/W3147795728","https://openalex.org/W4235678817","https://openalex.org/W4236392362","https://openalex.org/W4242450202","https://openalex.org/W4245850536","https://openalex.org/W4249620578","https://openalex.org/W4255798239","https://openalex.org/W4256173697","https://openalex.org/W4298856664","https://openalex.org/W4392159830","https://openalex.org/W6613968948"],"related_works":["https://openalex.org/W7218203592","https://openalex.org/W2341319056","https://openalex.org/W2090164603","https://openalex.org/W7219609937","https://openalex.org/W7120512404","https://openalex.org/W2101460989","https://openalex.org/W1192100327","https://openalex.org/W7117165271","https://openalex.org/W7168405464","https://openalex.org/W2945116953"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2018-06-01T00:00:00"}
