{"id":"https://openalex.org/W2804856189","doi":"https://doi.org/10.9744/pemasaran.12.1.1-9","title":"PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTIONDENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR BERSUBSIDI DI SURABAYA","display_name":"PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTIONDENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR BERSUBSIDI DI SURABAYA","publication_year":2018,"publication_date":"2018-04-30","ids":{"openalex":"https://openalex.org/W2804856189","doi":"https://doi.org/10.9744/pemasaran.12.1.1-9","mag":"2804856189"},"language":"id","primary_location":{"id":"doi:10.9744/pemasaran.12.1.1-9","doi":"https://doi.org/10.9744/pemasaran.12.1.1-9","is_oa":true,"landing_page_url":"https://doi.org/10.9744/pemasaran.12.1.1-9","pdf_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/20717/19410","source":{"id":"https://openalex.org/S4210190057","display_name":"Jurnal Manajemen Pemasaran","issn_l":"1907-235X","issn":["1907-235X","2597-615X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315015","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/P4310315015"],"host_organization_lineage_names":["Petra Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/20717/19410","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077174414","display_name":"Carolus Indra","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Carolus Indra","raw_affiliation_strings":["Praktisi Pemasaran di Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Praktisi Pemasaran di Surabaya","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5077174414"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7583,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.88643351,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"12","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00279999990016222,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9789999723434448},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9850000143051147},{"id":"https://openalex.org/keywords/perceived-service-quality","display_name":"perceived service quality","score":1.0},{"id":"https://openalex.org/keywords/mediators","display_name":"mediators","score":0.7160000205039978},{"id":"https://openalex.org/keywords/kpr","display_name":"KPR","score":0.628000020980835},{"id":"https://openalex.org/keywords/housing-finance","display_name":"housing finance","score":0.5640000104904175},{"id":"https://openalex.org/keywords/surabaya","display_name":"Surabaya","score":0.8140000104904175}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6077677607536316},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5316764712333679},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3272659182548523}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.9744/pemasaran.12.1.1-9","doi":"https://doi.org/10.9744/pemasaran.12.1.1-9","is_oa":true,"landing_page_url":"https://doi.org/10.9744/pemasaran.12.1.1-9","pdf_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/20717/19410","source":{"id":"https://openalex.org/S4210190057","display_name":"Jurnal Manajemen Pemasaran","issn_l":"1907-235X","issn":["1907-235X","2597-615X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315015","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/P4310315015"],"host_organization_lineage_names":["Petra Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran","raw_type":"journal-article"},{"id":"pmh:oai:puslit2.petra.ac.id:article/20717","doi":null,"is_oa":true,"landing_page_url":"http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20717","pdf_url":null,"source":{"id":"https://openalex.org/S4306401250","display_name":"Jurnal Manajemen Pemasaran (Universitas Kristen Petra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I114202661","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/I114202661"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen Pemasaran; Vol 12, No 1 (2018): APRIL 2018; 1-9","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.9744/pemasaran.12.1.1-9","doi":"https://doi.org/10.9744/pemasaran.12.1.1-9","is_oa":true,"landing_page_url":"https://doi.org/10.9744/pemasaran.12.1.1-9","pdf_url":"https://jurnalpemasaran.petra.ac.id/index.php/mar/article/download/20717/19410","source":{"id":"https://openalex.org/S4210190057","display_name":"Jurnal Manajemen Pemasaran","issn_l":"1907-235X","issn":["1907-235X","2597-615X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315015","host_organization_name":"Petra Christian University","host_organization_lineage":["https://openalex.org/P4310315015"],"host_organization_lineage_names":["Petra Christian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2804856189.pdf","grobid_xml":"https://content.openalex.org/works/W2804856189.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W1549054775","https://openalex.org/W1796008054","https://openalex.org/W2079210396","https://openalex.org/W2266639535","https://openalex.org/W2346393127","https://openalex.org/W2555987866","https://openalex.org/W3152275194"],"related_works":["https://openalex.org/W3023612205","https://openalex.org/W2801068784","https://openalex.org/W2996238442","https://openalex.org/W2744533388","https://openalex.org/W3177175109","https://openalex.org/W2607716899","https://openalex.org/W7023675734","https://openalex.org/W1656784951","https://openalex.org/W2999821589","https://openalex.org/W7032916759"],"abstract_inverted_index":{"Pertumbuhan":[0],"penduduk":[1],"di":[2,7,52,77],"Indonesia":[3],"sangat":[4,32],"pesat,":[5],"terutama":[6],"kota-kota":[8],"besar":[9],"seperti":[10],"Surabaya.":[11,78],"Dengan":[12],"perkembangan":[13],"yang":[14,31,81],"ada":[15],"kebutuhan":[16],"akan":[17],"tempat":[18],"tinggal":[19],"juga":[20],"semakin":[21],"tinggi.":[22],"Produk":[23,30],"Kredit":[24],"Pemilikan":[25],"Rumah":[26],"adalah":[27,83],"salah":[28],"satu":[29],"dicari":[33],"oleh":[34],"konsumen.Penelitian":[35],"ini":[36,65],"bertujuan":[37],"untuk":[38],"menganalisa":[39],"pengaruh":[40],"dari":[41],"Word":[42],"of":[43],"mouth":[44],"communication":[45],"terhadap":[46],"Purchase":[47],"intention":[48],"pada":[49],"KPR":[50,75],"bersubsidi":[51,76],"Surabaya":[53],"dengan":[54,67,87],"Brand":[55],"Image":[56],"dan":[57],"Perceived":[58],"service":[59],"quality":[60],"sebagai":[61],"variabel":[62],"intervening.":[63],"Penelitian":[64],"dilaksanakan":[66],"menyebarkan":[68],"kuisioner":[69],"kepada":[70],"150":[71],"responden":[72],"calon":[73],"pelanggan":[74],"Teknik":[79],"analisa":[80],"digunakan":[82],"teknik":[84],"analisis":[85],"kuantitatif":[86],"metode":[88],"path":[89],"analysis.":[90]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-06-01T00:00:00"}
