{"id":"https://openalex.org/W2804671822","doi":"https://doi.org/10.51979/kssls.2017.05.68.147","title":"The Study of Activating Plans for the Family-oriented Badminton Event through IPA Analysis: Focusing on Marketing 4Cs","display_name":"The Study of Activating Plans for the Family-oriented Badminton Event through IPA Analysis: Focusing on Marketing 4Cs","publication_year":2017,"publication_date":"2017-05-31","ids":{"openalex":"https://openalex.org/W2804671822","doi":"https://doi.org/10.51979/kssls.2017.05.68.147","mag":"2804671822"},"language":"en","primary_location":{"id":"doi:10.51979/kssls.2017.05.68.147","doi":"https://doi.org/10.51979/kssls.2017.05.68.147","is_oa":false,"landing_page_url":"https://doi.org/10.51979/kssls.2017.05.68.147","pdf_url":null,"source":{"id":"https://openalex.org/S2765031898","display_name":"Journal of Sport and Leisure Studies","issn_l":"1229-358X","issn":["1229-358X","2733-9114"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":"https://openalex.org/P4322698810","host_organization_name":"Korean Society of Sport and Leisure Studies","host_organization_lineage":["https://openalex.org/P4322698810"],"host_organization_lineage_names":["Korean Society of Sport and Leisure Studies"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Sport and Leisure Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Ho-Won Jeong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ho-Won Jeong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5061667388","display_name":"Hyuck-Gi Lee","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hyuck-Gi Lee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.299808,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"68","issue":null,"first_page":"147","last_page":"156"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.3521000146865845,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","score":0.3521000146865845,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13296","display_name":"Physical Education and Sports Studies","score":0.2433999925851822,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13488","display_name":"Sports and Physical Education Studies","score":0.15809999406337738,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-event-marketing","display_name":"sports event marketing","score":0.6359999775886536},{"id":"https://openalex.org/keywords/importance-performance-analysis","display_name":"importance-performance analysis","score":0.9049999713897705},{"id":"https://openalex.org/keywords/sport-for-all","display_name":"mass sports","score":0.6179999709129333},{"id":"https://openalex.org/keywords/facility-accessibility","display_name":"facility accessibility","score":0.5260000228881836},{"id":"https://openalex.org/keywords/event-communication","display_name":"event communication","score":0.36500000953674316}],"concepts":[{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.7478749752044678},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6919520497322083},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6734129786491394},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5444543957710266},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5423794984817505},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.48188072443008423},{"id":"https://openalex.org/C2779416230","wikidata":"https://www.wikidata.org/wiki/Q5449697","display_name":"Financial compensation","level":3,"score":0.4658203125},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.41419893503189087},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39474815130233765},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34725451469421387},{"id":"https://openalex.org/C2780023022","wikidata":"https://www.wikidata.org/wiki/Q1338171","display_name":"Compensation (psychology)","level":2,"score":0.2976011037826538},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27873337268829346},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.25082963705062866},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15588855743408203},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10606321692466736},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.51979/kssls.2017.05.68.147","doi":"https://doi.org/10.51979/kssls.2017.05.68.147","is_oa":false,"landing_page_url":"https://doi.org/10.51979/kssls.2017.05.68.147","pdf_url":null,"source":{"id":"https://openalex.org/S2765031898","display_name":"Journal of Sport and Leisure Studies","issn_l":"1229-358X","issn":["1229-358X","2733-9114"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":"https://openalex.org/P4322698810","host_organization_name":"Korean Society of Sport and Leisure Studies","host_organization_lineage":["https://openalex.org/P4322698810"],"host_organization_lineage_names":["Korean Society of Sport and Leisure Studies"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Sport and Leisure Studies","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2621771801","https://openalex.org/W4405155421","https://openalex.org/W3194850431","https://openalex.org/W2617632244","https://openalex.org/W4241211496","https://openalex.org/W7206663588","https://openalex.org/W7007351896","https://openalex.org/W2904009471","https://openalex.org/W1935845907","https://openalex.org/W3185052756"],"abstract_inverted_index":{"In":[0],"this":[1],"study,":[2],"we":[3,17],"focused":[4],"on":[5],"A":[6,74],"family":[7,36,40,84,108,200,231,258],"badminton":[8,37,41,85,109],"event":[9,86,241,265],"in":[10,82,144,180],"the":[11,19,35,62,83,96,99,104,107,111,117,135,145,153,159,169,181,184,212,224,248,257,262],"context":[12],"of":[13,53,98,103,152,158,195,211,235,240,244,264],"storytelling":[14],"properties.":[15],"Specifically,":[16],"applied":[18],"IPA":[20],"(Importance-Performance":[21],"Analysis)":[22],"technique":[23],"suggested":[24],"by":[25,50],"Marta":[26],"&":[27,242],"James":[28],"(1977)":[29],"to":[30,33,139],"find":[31],"ways":[32],"vitalize":[34],"event.":[38,182,213],"The":[39,123,128],"event,":[42,110,170],"which":[43,57],"is":[44],"a":[45],"research":[46],"subject,":[47],"was":[48,76,114,126],"organized":[49],"Korea":[51],"Council":[52],"Sport":[54],"for":[55,61,78,106,167,172,178],"All,":[56],"has":[58],"been":[59],"held":[60],"first":[63],"time":[64,226],"since":[65],"2003":[66],"and":[67,87,101,142,156,163,175,209,238,261],"attracted":[68],"about":[69],"1,000":[70],"people":[71],"every":[72],"year.":[73],"questionnaire":[75],"conducted":[77,115],"those":[79],"who":[80],"participated":[81],"314":[88],"questionnaires":[89],"were":[90],"obtained":[91,130],"as":[92,132,230],"valid":[93],"samples.":[94],"For":[95],"analysis":[97],"importance":[100],"satisfaction":[102],"4Cs":[105],"corresponding":[112],"t-test":[113],"using":[116],"SPSS":[118],"18.":[119],"0":[120],"version":[121],"program.":[122,266],"significance":[124],"level":[125],".05.":[127],"results":[129],"are":[131,192,227,251,256],"follows.":[133],"First,":[134],"attributes":[136,187,215,228,249],"that":[137,188,216,250],"need":[138],"be":[140,219],"maintained":[141],"managed":[143],"current":[146],"state":[147],"includes":[148],"tress":[149],"relief,":[150],"accessibility":[151],"facility,":[154,160],"size":[155],"sufficiency":[157],"participation":[161],"procedures":[162],"regulations,":[164],"financial":[165],"support":[166],"hosting":[168],"compensation":[171],"game":[173],"result":[174],"accident":[176],"insurance":[177],"participating":[179],"Second,":[183],"most":[185],"important":[186],"require":[189],"improvement":[190,234],"efforts":[191],"good":[193],"use":[194],"leisure":[196],"activities,":[197],"communication":[198,202,206],"among":[199],"members,":[201],"between":[203],"other":[204],"families,":[205],"with":[207],"operators":[208],"managers":[210],"Third,":[214],"should":[217],"not":[218],"taken":[220],"into":[221],"consideration":[222],"ta":[223],"present":[225,255],"such":[229],"bond":[232],"formation,":[233],"exercise":[236],"performance,":[237],"promotion":[239,260],"construction":[243],"information":[245],"infrastructure.":[246],"Fourth,":[247],"over":[252],"emphasized":[253],"at":[254],"health":[259],"operation":[263]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2018-06-01T00:00:00"}