{"id":"https://openalex.org/W2804596519","doi":null,"title":"SEMANTIC SEGMENTATION OF PRINT ADVERTISEMENTS","display_name":"SEMANTIC SEGMENTATION OF PRINT ADVERTISEMENTS","publication_year":1983,"publication_date":"1983-01-01","ids":{"openalex":"https://openalex.org/W2804596519","mag":"2804596519"},"language":"en","primary_location":{"id":"pmh:oai:scholars.unh.edu:dissertation-2385","doi":null,"is_oa":true,"landing_page_url":"https://scholars.unh.edu/dissertation/1386","pdf_url":"https://scholars.unh.edu/dissertation/1386","source":{"id":"https://openalex.org/S4377196362","display_name":"University of New Hampshire Scholars Repository (University of New Hampshire at Manchester)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179093154","host_organization_name":"University of New Hampshire at Manchester","host_organization_lineage":["https://openalex.org/I179093154"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Doctoral Dissertations","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholars.unh.edu/dissertation/1386","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020894165","display_name":"Clifford James Cox","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Clifford James Cox","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5020894165"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7026000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7026000022888184,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.13699999451637268,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.05119999870657921,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.8050000071525574},{"id":"https://openalex.org/keywords/semantic-segmentation","display_name":"semantic segmentation","score":0.9509999752044678},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.7739999890327454},{"id":"https://openalex.org/keywords/memory-retrieval","display_name":"memory retrieval","score":0.8899999856948853},{"id":"https://openalex.org/keywords/recognition","display_name":"recognition","score":0.9800000190734863},{"id":"https://openalex.org/keywords/evaluation","display_name":"evaluation","score":0.4970000088214874},{"id":"https://openalex.org/keywords/potency","display_name":"potency","score":0.9940000176429749},{"id":"https://openalex.org/keywords/activity","display_name":"activity","score":0.9879999756813049},{"id":"https://openalex.org/keywords/semantic-differential","display_name":"semantic differential","score":0.7179999947547913}],"concepts":[{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5252423286437988},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5195277333259583},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4508787989616394},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4402286112308502},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.3420335054397583},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3360360860824585},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23806825280189514}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:scholars.unh.edu:dissertation-2385","doi":null,"is_oa":true,"landing_page_url":"https://scholars.unh.edu/dissertation/1386","pdf_url":"https://scholars.unh.edu/dissertation/1386","source":{"id":"https://openalex.org/S4377196362","display_name":"University of New Hampshire Scholars Repository (University of New Hampshire at Manchester)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179093154","host_organization_name":"University of New Hampshire at Manchester","host_organization_lineage":["https://openalex.org/I179093154"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Doctoral Dissertations","raw_type":"text"},{"id":"mag:2804596519","doi":null,"is_oa":false,"landing_page_url":"https://scholars.unh.edu/cgi/viewcontent.cgi?article=2385&context=dissertation","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholars.unh.edu:dissertation-2385","doi":null,"is_oa":true,"landing_page_url":"https://scholars.unh.edu/dissertation/1386","pdf_url":"https://scholars.unh.edu/dissertation/1386","source":{"id":"https://openalex.org/S4377196362","display_name":"University of New Hampshire Scholars Repository (University of New Hampshire at Manchester)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179093154","host_organization_name":"University of New Hampshire at Manchester","host_organization_lineage":["https://openalex.org/I179093154"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Doctoral Dissertations","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2804596519.pdf","grobid_xml":"https://content.openalex.org/works/W2804596519.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1979675537","https://openalex.org/W1989870389","https://openalex.org/W1991572335","https://openalex.org/W1992077565","https://openalex.org/W2078902770","https://openalex.org/W2113185734","https://openalex.org/W2140614913","https://openalex.org/W2316004999","https://openalex.org/W2326206704","https://openalex.org/W2330260877","https://openalex.org/W2332538926","https://openalex.org/W2423998323"],"related_works":["https://openalex.org/W1493919799","https://openalex.org/W2004013437","https://openalex.org/W2606350536","https://openalex.org/W3168493019","https://openalex.org/W2020590481","https://openalex.org/W4404872365","https://openalex.org/W645027737","https://openalex.org/W2121411018","https://openalex.org/W2954174516","https://openalex.org/W6980656734"],"abstract_inverted_index":{"The":[0,14,28,50,79,99],"purpose":[1],"of":[2,11,23,107,144],"the":[3,53,62,82,90,108,111,125,145],"study":[4],"was":[5,26,121],"to":[6,17],"construct":[7],"a":[8],"comprehensive":[9],"model":[10],"advertisement":[12,24],"perception.":[13],"model's":[15],"relationship":[16,51,80],"persuasion,":[18,84,113],"recall":[19,85,114],"and":[20,48,56,74,86,89,94,115,149],"recognition":[21,87,116],"measures":[22],"effectiveness":[25],"explored.":[27],"research":[29],"demonstrated":[30],"that":[31],"print":[32],"advertisements":[33,76],"are":[34],"perceived":[35],"primarily":[36],"across":[37],"three":[38,54,101],"general":[39],"semantic":[40,58],"dimensions.":[41,137],"These":[42,129,138],"dimensions":[43,55,59,103,140],"were":[44,77,131],"named":[45],"Evaluation,":[46,92,147],"Potency":[47,93,148],"Activity.":[49],"between":[52,81],"similar":[57],"reported":[60],"in":[61,110],"Semantic":[63],"Differential":[64],"literature":[65],"is":[66,97],"discussed.":[67],"In":[68],"this":[69],"research,":[70],"32":[71],"liquor,":[72],"jewelry":[73],"perfume":[75],"studied.":[78],"advertisements'":[83,91,100,112,126,146],"scores,":[88],"Activity":[95,150],"scores":[96,104],"assessed.":[98],"perceptual":[102],"explained":[105],"53%":[106],"variation":[109],"scores.":[117,151],"A":[118],"coding":[119],"scheme":[120],"developed":[122],"which":[123],"described":[124],"physical":[127,135],"characteristics.":[128],"codes":[130],"factored":[132],"into":[133],"seven":[134,139],"characteristic":[136],"accounted":[141],"for":[142],"48%":[143]},"counts_by_year":[],"updated_date":"2026-09-01T08:31:24.195828","created_date":"2018-06-01T00:00:00"}