{"id":"https://openalex.org/W2804467439","doi":null,"title":"Antecedents of Elaboration Extent for Cause Related Marketing","display_name":"Antecedents of Elaboration Extent for Cause Related Marketing","publication_year":2015,"publication_date":"2015-06-01","ids":{"openalex":"https://openalex.org/W2804467439","mag":"2804467439"},"language":"en","primary_location":{"id":"mag:2804467439","doi":null,"is_oa":false,"landing_page_url":"http://www.i-scholar.in/index.php/IMRIIMP/article/view/75537","pdf_url":null,"source":{"id":"https://openalex.org/S4210200344","display_name":"Indira Management Review","issn_l":"0974-3928","issn":["0974-3928","2582-1261"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Indira Management Review","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034590236","display_name":"Neela Mani kanta Kota","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I219774598","display_name":"Vikrama Simhapuri University","ror":"https://ror.org/03phees55","country_code":"IN","type":"education","lineage":["https://openalex.org/I219774598"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Neela Mani kanta Kota","raw_affiliation_strings":["Vikrama Simhapuri University , Nellore , Andhra Pradesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vikrama Simhapuri University , Nellore , Andhra Pradesh","institution_ids":["https://openalex.org/I219774598"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046320233","display_name":"P. Srivalli","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"P. Srivalli","raw_affiliation_strings":["Jagan's College of Engineering, Nellore, Andhra Pradesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jagan's College of Engineering, Nellore, Andhra Pradesh","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"2","first_page":"4","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8598999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8598999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.04230000078678131,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.016899999231100082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cause-related-marketing","display_name":"cause-related marketing","score":0.9750000238418579},{"id":"https://openalex.org/keywords/elaboration-likelihood-model","display_name":"elaboration likelihood model","score":0.7329999804496765},{"id":"https://openalex.org/keywords/product-familiarity","display_name":"product familiarity","score":0.7269999980926514},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.6930000185966492},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.5270000100135803}],"concepts":[{"id":"https://openalex.org/C2779192218","wikidata":"https://www.wikidata.org/wiki/Q16944486","display_name":"Elaboration","level":2,"score":0.9341676235198975},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.8092350363731384},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6909834146499634},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.546518087387085},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5421775579452515},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.521743893623352},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5075546503067017},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.41952764987945557},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37454718351364136},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2804467439","doi":null,"is_oa":false,"landing_page_url":"http://www.i-scholar.in/index.php/IMRIIMP/article/view/75537","pdf_url":null,"source":{"id":"https://openalex.org/S4210200344","display_name":"Indira Management Review","issn_l":"0974-3928","issn":["0974-3928","2582-1261"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Indira Management Review","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4043000042438507,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2000673186","https://openalex.org/W2119776235","https://openalex.org/W2119706311","https://openalex.org/W4309496778","https://openalex.org/W2803431096","https://openalex.org/W2015562559","https://openalex.org/W2782420278","https://openalex.org/W7132006154","https://openalex.org/W3092042632","https://openalex.org/W2364377232"],"abstract_inverted_index":{"An":[0],"increasing":[1],"number":[2],"of":[3,39,58,81,96,98,112,146],"corporations":[4],"are":[5,18,152],"realizing":[6],"the":[7,37,42,53,79,82,94,102,105,107,110,155],"benefits":[8],"that":[9],"can":[10],"be":[11,109],"derived":[12],"from":[13],"cause-related":[14],"marketing":[15,24,29],"(CRM)":[16],"and":[17,90,122],"therefore":[19],"adopting":[20],"it":[21],"as":[22,93],"a":[23,33,66,71],"tool":[25],"to":[26,35,51,70,154],"achieve":[27],"their":[28,164],"objectives,":[30],"by":[31],"demonstrating":[32],"commitment":[34],"improving":[36],"quality":[38],"life":[40],"in":[41,44,60],"communities":[43],"which":[45],"they":[46],"operate.":[47],"This":[48],"purpose":[49],"is":[50,68,129],"identify":[52],"significant":[54,144],"factors":[55],"influencing":[56],"Extent":[57,97],"Elaboration":[59],"Cause":[61,84,87,91,113],"Related":[62,114],"Marketing":[63],"Context,":[64],"when":[65],"firm":[67],"associated":[69],"cause":[72],"or":[73],"charity":[74],"programme.":[75],"The":[76,100,116,127,139,150],"researcher":[77],"examines":[78],"Familiarity":[80],"Product/Company,":[83],"Proximity,":[85],"Gender,":[86],"Participation":[88],"Effort":[89],"Importance":[92],"antecedents":[95],"Elaboration.":[99,149],"higher":[101],"elaboration":[103],"regarding":[104],"campaign":[106,159],"greater":[108],"success":[111],"Marketing.":[115],"study":[117,140],"follows":[118],"quasi":[119],"experimental":[120],"design":[121],"probabilistic,":[123],"snowball":[124],"sampling":[125],"method.":[126],"survey":[128],"conducted":[130],"among":[131],"846":[132],"respondents,":[133],"data":[134],"collected":[135],"through":[136],"structured":[137],"questionnaire.":[138],"has":[141],"found":[142],"no":[143],"effect":[145],"gender":[147],"on":[148,163],"findings":[151],"important":[153],"organizations":[156],"designing":[157],"CRM":[158],"for":[160],"successful":[161],"influence":[162],"customers.":[165]},"counts_by_year":[],"updated_date":"2026-07-07T06:19:30.733796","created_date":"2018-06-01T00:00:00"}
