{"id":"https://openalex.org/W2804180786","doi":"https://doi.org/10.1108/mip-11-2017-0290","title":"Consumer dispositions toward global brands","display_name":"Consumer dispositions toward global brands","publication_year":2018,"publication_date":"2018-05-24","ids":{"openalex":"https://openalex.org/W2804180786","doi":"https://doi.org/10.1108/mip-11-2017-0290","mag":"2804180786"},"language":"en","primary_location":{"id":"doi:10.1108/mip-11-2017-0290","doi":"https://doi.org/10.1108/mip-11-2017-0290","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-11-2017-0290","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004073717","display_name":"Ankur Srivastava","orcid":"https://orcid.org/0000-0003-3810-7738","observed_orcids":["https://orcid.org/0000-0003-3810-7738"]},"institutions":[{"id":"https://openalex.org/I4210102611","display_name":"ICFAI Business School","ror":"https://ror.org/015v04m58","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210102611"]},{"id":"https://openalex.org/I4210138731","display_name":"ICFAI Foundation for Higher Education","ror":"https://ror.org/04p3pp808","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210138731"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ankur Srivastava","raw_affiliation_strings":["IBS Hyderabad, IFHE University, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IBS Hyderabad, IFHE University, Hyderabad, India","institution_ids":["https://openalex.org/I4210102611","https://openalex.org/I4210138731"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023720822","display_name":"Makam S. Balaji","orcid":"https://orcid.org/0000-0002-6003-7644","observed_orcids":["https://orcid.org/0000-0002-6003-7644"]},"institutions":[{"id":"https://openalex.org/I13591777","display_name":"University of Nottingham Ningbo China","ror":"https://ror.org/03y4dt428","country_code":"CN","type":"education","lineage":["https://openalex.org/I13591777","https://openalex.org/I142263535"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"M.S. Balaji","raw_affiliation_strings":["University of Nottingham, Ningbo, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Nottingham, Ningbo, China","institution_ids":["https://openalex.org/I13591777"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.8139,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.95454545,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"36","issue":"6","first_page":"618","last_page":"632"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-dispositions","display_name":"consumer dispositions","score":0.8330000042915344},{"id":"https://openalex.org/keywords/global-brands","display_name":"global brands","score":0.8949999809265137},{"id":"https://openalex.org/keywords/cosmopolitanism","display_name":"cosmopolitanism","score":0.8740000128746033},{"id":"https://openalex.org/keywords/need-for-uniqueness","display_name":"need for uniqueness","score":1.0},{"id":"https://openalex.org/keywords/materialism","display_name":"materialism","score":0.9679999947547913},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.5960000157356262},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7929999828338623},{"id":"https://openalex.org/keywords/developed-vs-emerging-markets","display_name":"developed vs emerging markets","score":0.6819999814033508},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.7900000214576721}],"concepts":[{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.9157930016517639},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6877694725990295},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6058787107467651},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5938114523887634},{"id":"https://openalex.org/C2777075199","wikidata":"https://www.wikidata.org/wiki/Q188843","display_name":"Cosmopolitanism","level":3,"score":0.520183801651001},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.451718807220459},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4363016188144684},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11281591653823853},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/mip-11-2017-0290","doi":"https://doi.org/10.1108/mip-11-2017-0290","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-11-2017-0290","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W620013010","https://openalex.org/W1541782865","https://openalex.org/W1785414713","https://openalex.org/W1971187018","https://openalex.org/W1979831262","https://openalex.org/W1997330308","https://openalex.org/W1999524192","https://openalex.org/W2020174683","https://openalex.org/W2023502056","https://openalex.org/W2029186003","https://openalex.org/W2031184167","https://openalex.org/W2031347288","https://openalex.org/W2038702827","https://openalex.org/W2040797214","https://openalex.org/W2041815189","https://openalex.org/W2042563952","https://openalex.org/W2043209549","https://openalex.org/W2050709690","https://openalex.org/W2052263892","https://openalex.org/W2054790590","https://openalex.org/W2058989742","https://openalex.org/W2064128128","https://openalex.org/W2067433840","https://openalex.org/W2072086659","https://openalex.org/W2099798446","https://openalex.org/W2122912498","https://openalex.org/W2125557985","https://openalex.org/W2132967829","https://openalex.org/W2133686630","https://openalex.org/W2133731554","https://openalex.org/W2136573655","https://openalex.org/W2146410840","https://openalex.org/W2157883242","https://openalex.org/W2172278760","https://openalex.org/W2318631544","https://openalex.org/W2531725374","https://openalex.org/W2607657495","https://openalex.org/W2621196769","https://openalex.org/W2664192724","https://openalex.org/W2745820890","https://openalex.org/W2765284839","https://openalex.org/W3015634246","https://openalex.org/W3141669067","https://openalex.org/W4235678817","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2899376533","https://openalex.org/W6922325032","https://openalex.org/W2483206990","https://openalex.org/W3086701384","https://openalex.org/W4365144392","https://openalex.org/W2559271420","https://openalex.org/W2394357800","https://openalex.org/W2947732483","https://openalex.org/W2118076690","https://openalex.org/W7097677065"],"abstract_inverted_index":{"Purpose":[0],"Despite":[1],"the":[2,15,36,131,146,195,267],"increasing":[3],"attention":[4,263],"on":[5,14,142,156,266],"consumers":[6,239,255],"in":[7,48,73,77,210,244,281,284],"emerging":[8,16,57,109,123,160,179,190,211,245,253],"markets,":[9],"there":[10],"is":[11,28],"limited":[12],"research":[13,32,283,287],"market":[17,124,191,254],"consumers\u2019":[18,125],"evaluation":[19],"of":[20,25,38,86,207],"global":[21,54,101,128,143,157,176,187,208],"brands.":[22,129,222],"The":[23,79,113,164,202],"purpose":[24],"this":[26,31,286],"paper":[27],"to":[29,68,93],"address":[30],"gap":[33],"by":[34],"examining":[35],"role":[37],"consumer":[39,275],"dispositions":[40],"\u2013":[41,103],"cosmopolitanism,":[42],"need":[43,119,149,169],"for":[44,120,150,170,186,240,269],"uniqueness":[45,121,151,171],"and":[46,50,108,118],"materialism":[47],"attitude":[49,126,174],"purchase":[51],"intentions":[52],"toward":[53,127,175],"brands":[55,102,144,158,177,188,209,241,258],"from":[56,71,106,145,159,178,189,197,220],"vs":[58],"developed":[59,107,147,198],"markets.":[60,180,199,246],"Design/methodology/approach":[61],"A":[62],"mall":[63],"intercept":[64,80],"method":[65,81],"was":[66,91,264],"used":[67],"collect":[69],"responses":[70],"shoppers":[72],"four":[74],"major":[75],"cities":[76],"India.":[78],"produced":[82],"a":[83,138,153,183],"usable":[84],"sample":[85],"613":[87],"respondents.":[88],"Each":[89],"respondent":[90],"asked":[92],"mark":[94],"his":[95],"or":[96],"her":[97],"response":[98],"concerning":[99],"two":[100],"one":[104],"each":[105],"markets":[110,212],"separately.":[111],"Findings":[112],"findings":[114,166,203],"show":[115,167,204],"that":[116,134,168,205,218,242,252],"cosmopolitanism":[117,136],"determine":[122],"Specifically,":[130],"authors":[132],"find":[133],"while":[135],"has":[137,152],"higher":[139],"positive":[140],"impact":[141,155],"market,":[148],"negative":[154],"market.":[161],"Research":[162],"limitations/implications":[163],"study":[165,273],"negatively":[172],"affects":[173],"This":[181,272],"presents":[182],"significant":[184],"challenge":[185],"when":[192],"competing":[193],"with":[194],"counterparts":[196],"Practical":[200],"implications":[201],"managers":[206],"should":[213],"develop":[214],"unique":[215],"brand":[216],"positioning":[217],"differentiates":[219],"international":[221],"By":[223],"carefully":[224],"managing":[225],"their":[226],"marketing":[227],"mix":[228],"elements":[229],"(e.g.":[230],"price,":[231],"design,":[232],"distribution),":[233],"they":[234],"can":[235],"induce":[236],"counter-conformity":[237],"among":[238],"originate":[243],"Originality/value":[247],"While":[248],"prior":[249,282],"studies":[250],"suggest":[251],"prefer":[256],"foreign":[257],"than":[259],"domestic":[260],"brands,":[261],"little":[262],"focused":[265],"antecedents":[268],"such":[270],"preference.":[271],"considers":[274],"dispositions,":[276],"which":[277],"were":[278],"not":[279],"examined":[280],"addressing":[285],"gap.":[288]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2018-06-01T00:00:00"}