{"id":"https://openalex.org/W2804144127","doi":"https://doi.org/10.24198/prh.v2i1.12110","title":"STRATEGI REBRANDING ZORA RADIO","display_name":"STRATEGI REBRANDING ZORA RADIO","publication_year":2018,"publication_date":"2018-01-31","ids":{"openalex":"https://openalex.org/W2804144127","doi":"https://doi.org/10.24198/prh.v2i1.12110","mag":"2804144127"},"language":"id","primary_location":{"id":"doi:10.24198/prh.v2i1.12110","doi":"https://doi.org/10.24198/prh.v2i1.12110","is_oa":true,"landing_page_url":"https://doi.org/10.24198/prh.v2i1.12110","pdf_url":"https://jurnal.unpad.ac.id/profesi-humas/article/download/12110/7263","source":{"id":"https://openalex.org/S4210236624","display_name":"PRofesi Humas","issn_l":"2528-6927","issn":["2528-6927","2541-3678"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"PRofesi Humas","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.unpad.ac.id/profesi-humas/article/download/12110/7263","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064573568","display_name":"Dini Safitri Istiqamah Bantilan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I862893732","display_name":"Telkom University","ror":"https://ror.org/0004wsx81","country_code":"ID","type":"education","lineage":["https://openalex.org/I862893732"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dini Safitri Istiqamah Bantilan","raw_affiliation_strings":["Telkom University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telkom University","institution_ids":["https://openalex.org/I862893732"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091161863","display_name":"Roro Retno Wulan","orcid":"https://orcid.org/0000-0001-6827-0144","observed_orcids":["https://orcid.org/0000-0001-6827-0144"]},"institutions":[{"id":"https://openalex.org/I862893732","display_name":"Telkom University","ror":"https://ror.org/0004wsx81","country_code":"ID","type":"education","lineage":["https://openalex.org/I862893732"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Roro Retno Wulan","raw_affiliation_strings":["Telkom University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telkom University","institution_ids":["https://openalex.org/I862893732"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051408183","display_name":"Indra Novianto Adibayu Pamungkas","orcid":"https://orcid.org/0000-0002-3730-0483","observed_orcids":["https://orcid.org/0000-0002-3730-0483"]},"institutions":[{"id":"https://openalex.org/I862893732","display_name":"Telkom University","ror":"https://ror.org/0004wsx81","country_code":"ID","type":"education","lineage":["https://openalex.org/I862893732"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Indra N. A Pamungkas","raw_affiliation_strings":["Telkom University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telkom University","institution_ids":["https://openalex.org/I862893732"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I862893732"],"apc_list":null,"apc_paid":null,"fwci":2.4617,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.90787001,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"2","issue":"1","first_page":"1","last_page":"1"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8974999785423279,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8974999785423279,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.06629999727010727,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13321","display_name":"Radio, Podcasts, and Digital Media","score":0.014499999582767487,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/radio-broadcasting","display_name":"radio broadcasting","score":0.7620000243186951},{"id":"https://openalex.org/keywords/brand-revitalization","display_name":"brand revitalization","score":0.5979999899864197},{"id":"https://openalex.org/keywords/market-saturation","display_name":"market saturation","score":0.49000000953674316},{"id":"https://openalex.org/keywords/repositioning","display_name":"repositioning","score":0.5370000004768372},{"id":"https://openalex.org/keywords/renaming","display_name":"renaming","score":0.8830000162124634},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.8140000104904175},{"id":"https://openalex.org/keywords/youth-radio","display_name":"youth radio","score":0.4440000057220459},{"id":"https://openalex.org/keywords/bandung","display_name":"Bandung","score":0.9340000152587891}],"concepts":[{"id":"https://openalex.org/C75148888","wikidata":"https://www.wikidata.org/wiki/Q776167","display_name":"Rebranding","level":2,"score":0.8172486424446106},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6320847868919373},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5705353021621704},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5522593259811401},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2963290214538574},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0940808653831482},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.06488838791847229}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24198/prh.v2i1.12110","doi":"https://doi.org/10.24198/prh.v2i1.12110","is_oa":true,"landing_page_url":"https://doi.org/10.24198/prh.v2i1.12110","pdf_url":"https://jurnal.unpad.ac.id/profesi-humas/article/download/12110/7263","source":{"id":"https://openalex.org/S4210236624","display_name":"PRofesi Humas","issn_l":"2528-6927","issn":["2528-6927","2541-3678"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"PRofesi Humas","raw_type":"journal-article"},{"id":"doi:10.24198/prh.v1i2.12110","doi":"https://doi.org/10.24198/prh.v1i2.12110","is_oa":true,"landing_page_url":"https://doi.org/10.24198/prh.v1i2.12110","pdf_url":"http://jurnal.unpad.ac.id/profesi-humas/article/download/12110/7263","source":{"id":"https://openalex.org/S4210236624","display_name":"PRofesi Humas","issn_l":"2528-6927","issn":["2528-6927","2541-3678"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"PRofesi humas : jurnal ilmiah ilmu hubungan masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24198/prh.v2i1.12110","doi":"https://doi.org/10.24198/prh.v2i1.12110","is_oa":true,"landing_page_url":"https://doi.org/10.24198/prh.v2i1.12110","pdf_url":"https://jurnal.unpad.ac.id/profesi-humas/article/download/12110/7263","source":{"id":"https://openalex.org/S4210236624","display_name":"PRofesi Humas","issn_l":"2528-6927","issn":["2528-6927","2541-3678"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315076","host_organization_name":"Padjadjaran University","host_organization_lineage":["https://openalex.org/P4310315076"],"host_organization_lineage_names":["Padjadjaran University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"PRofesi Humas","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2804144127.pdf","grobid_xml":"https://content.openalex.org/works/W2804144127.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W1542508704","https://openalex.org/W1569079854","https://openalex.org/W1889417618"],"related_works":["https://openalex.org/W2589235162","https://openalex.org/W7024608433","https://openalex.org/W2990540466","https://openalex.org/W2549845529","https://openalex.org/W183377071","https://openalex.org/W7015565336","https://openalex.org/W2626953654","https://openalex.org/W2945783820","https://openalex.org/W2556274342","https://openalex.org/W7039316201"],"abstract_inverted_index":{"Persaingan":[0],"di":[1,19,30,107],"dunia":[2],"bisnis":[3],"yang":[4,21,48,76,92,102,110,113,127],"semakin":[5,7],"hari":[6],"ketat":[8],"mengharuskan":[9,64],"perusahaan-perusahaan":[10],"untuk":[11,66,145],"terus":[12],"melakukan":[13,67,111],"upaya":[14],"agar":[15,69],"dapat":[16],"tetap":[17,70],"bertahan":[18],"industri":[20],"digelutinya.":[22],"Radio":[23,101,151,184],"sebagai":[24],"salah":[25,104],"satu":[26,85,105],"media":[27],"massa":[28],"populer":[29],"Indonesia":[31],"juga":[32],"tidak":[33,128],"lepas":[34],"dari":[35,130,138,141,149,227],"tingginya":[36],"tingkat":[37,56],"persaingan":[38],"dalam":[39,58,134],"memperebutkan":[40],"pasar.":[41],"Meskipun":[42],"suatu":[43,61],"produk":[44,62],"telah":[45],"memiliki":[46,72],"merek":[47,79],"dikenal":[49,81],"oleh":[50,94],"khalayak":[51],"luas,":[52],"titik":[53],"kejenuhan":[54],"pada":[55,88],"kedewasaan":[57],"siklus":[59],"hidup":[60],"terkadang":[63],"perusahaan":[65],"perubahan-perubahan":[68,125],"mampu":[71],"daya":[73],"saing.":[74],"Perubahan":[75,121],"dilakukan":[77,93,185,223],"terhadap":[78],"ini":[80,122,143,168],"dengan":[82,115,124,152,172,186,224],"rebranding.":[83,136],"Salah":[84],"kasus":[86],"rebranding":[87,91,112,148,182,212],"radio":[89,106,119],"adalah":[90,144],"Zora":[95,100,150,183],"Radio.":[96],"Pada":[97],"tahun":[98],"2014,":[99],"merupakan":[103],"Kota":[108],"Bandung":[109],"ditandai":[114],"perubahan":[116],"segmenting":[117],"menjadi":[118],"muda.":[120],"diikuti":[123],"lainnya":[126],"terlepas":[129],"proses":[131],"penetapan":[132,200],"strategi":[133,147,158,181],"pelaksanaan":[135],"Maka":[137],"itu,":[139],"tujuan":[140],"penelitian":[142],"mengetahui":[146],"melihat":[153],"melalui":[154,208],"tiga":[155],"tahapan":[156],"utama":[157,211],"yaitu":[159,213,221],"tahap":[160,162,165,179],"perencanaan,":[161],"implementasi,":[163],"dan":[164,191,196,217],"evaluasi.":[166],"Penelitian":[167],"menggunakan":[169],"metode":[170],"kualitatif":[171],"pendekatan":[173],"studi":[174],"kasus.":[175],"Berdasarkan":[176],"hasil":[177],"penelitian,":[178],"perencanaan":[180],"menetapkan":[187],"tujuan,":[188],"identifikasi":[189,194],"kekuatan":[190],"kelemahan":[192],"internal,":[193],"peluang":[195],"ancaman":[197],"eksternal,":[198],"serta":[199],"jangka":[201],"waktu":[202],"bagi":[203],"strategi.":[204],"Tahap":[205,219],"implementasi":[206],"diwujudkan":[207],"empat":[209],"elemen":[210],"repositioning,":[214],"renaming,":[215],"redesigning,":[216],"relaunching.":[218],"akhir":[220],"evaluasi":[222],"memantau":[225],"feedback":[226],"berbagai":[228],"sumber.":[229]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2018-06-01T00:00:00"}