{"id":"https://openalex.org/W2804077006","doi":"https://doi.org/10.1108/jstpm-12-2017-0074","title":"Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand","display_name":"Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand","publication_year":2018,"publication_date":"2018-05-25","ids":{"openalex":"https://openalex.org/W2804077006","doi":"https://doi.org/10.1108/jstpm-12-2017-0074","mag":"2804077006"},"language":"en","primary_location":{"id":"doi:10.1108/jstpm-12-2017-0074","doi":"https://doi.org/10.1108/jstpm-12-2017-0074","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jstpm-12-2017-0074","pdf_url":null,"source":{"id":"https://openalex.org/S4210176348","display_name":"Journal of Science and Technology Policy Management","issn_l":"2053-4620","issn":["2053-4620","2053-4639"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Science and Technology Policy Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080284698","display_name":"Tanikan Pipitwanichakarn","orcid":"https://orcid.org/0000-0002-3444-094X","observed_orcids":["https://orcid.org/0000-0002-3444-094X"]},"institutions":[{"id":"https://openalex.org/I159665162","display_name":"National Institute of Development Administration","ror":"https://ror.org/010g30191","country_code":"TH","type":"education","lineage":["https://openalex.org/I159665162"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Tanikan Pipitwanichakarn","raw_affiliation_strings":["NIDA Business School, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"NIDA Business School, Bangkok, Thailand","institution_ids":["https://openalex.org/I159665162"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024191522","display_name":"Nittaya Wongtada","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I159665162","display_name":"National Institute of Development Administration","ror":"https://ror.org/010g30191","country_code":"TH","type":"education","lineage":["https://openalex.org/I159665162"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Nittaya Wongtada","raw_affiliation_strings":["NIDA Business School, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"NIDA Business School, Bangkok, Thailand","institution_ids":["https://openalex.org/I159665162"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I159665162"],"apc_list":null,"apc_paid":null,"fwci":5.3227,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.95545788,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"10","issue":"1","first_page":"193","last_page":"213"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-commerce-adoption","display_name":"mobile commerce adoption","score":0.9589999914169312},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.7910000085830688},{"id":"https://openalex.org/keywords/street-vendors","display_name":"street vendors","score":0.8769999742507935},{"id":"https://openalex.org/keywords/bottom-of-the-pyramid","display_name":"bottom of the pyramid","score":0.984000027179718},{"id":"https://openalex.org/keywords/entrepreneurial-orientation","display_name":"entrepreneurial orientation","score":0.8489999771118164},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.8100000023841858},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":0.9869999885559082},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"product differentiation","score":0.7760000228881836},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.4390000104904175},{"id":"https://openalex.org/keywords/system-properties","display_name":"system characteristics","score":0.6830000281333923},{"id":"https://openalex.org/keywords/mobile-commerce","display_name":"mobile commerce","score":0.6710000038146973},{"id":"https://openalex.org/keywords/informal-economy","display_name":"informal economy","score":0.6439999938011169},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.5649999976158142},{"id":"https://openalex.org/keywords/bangkok","display_name":"Bangkok","score":0.6869999766349792}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6647815704345703},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6112865805625916},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.598010778427124},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.591060221195221},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.5569072365760803},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5207681059837341},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.4328337013721466},{"id":"https://openalex.org/C197378717","wikidata":"https://www.wikidata.org/wiki/Q1154408","display_name":"Mobile commerce","level":2,"score":0.4259370267391205},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.42321404814720154},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4204106628894806},{"id":"https://openalex.org/C2780615836","wikidata":"https://www.wikidata.org/wiki/Q2471869","display_name":"USable","level":2,"score":0.41990065574645996},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.4178234934806824},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.41604065895080566},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2622327208518982},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.2351219654083252},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2050083577632904},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.12926140427589417},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.12211644649505615},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09673002362251282},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08863577246665955},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jstpm-12-2017-0074","doi":"https://doi.org/10.1108/jstpm-12-2017-0074","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jstpm-12-2017-0074","pdf_url":null,"source":{"id":"https://openalex.org/S4210176348","display_name":"Journal of Science and Technology Policy Management","issn_l":"2053-4620","issn":["2053-4620","2053-4639"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Science and Technology Policy Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.651199996471405,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W62824994","https://openalex.org/W104270117","https://openalex.org/W1515402129","https://openalex.org/W1531029141","https://openalex.org/W1546787249","https://openalex.org/W1574235309","https://openalex.org/W1593885540","https://openalex.org/W1708393801","https://openalex.org/W1791587663","https://openalex.org/W1970791559","https://openalex.org/W1983858241","https://openalex.org/W1985023119","https://openalex.org/W1991118228","https://openalex.org/W1996632283","https://openalex.org/W1999824890","https://openalex.org/W2012299124","https://openalex.org/W2017137332","https://openalex.org/W2017313171","https://openalex.org/W2017604730","https://openalex.org/W2019483726","https://openalex.org/W2021332261","https://openalex.org/W2024180819","https://openalex.org/W2026277223","https://openalex.org/W2027665796","https://openalex.org/W2028882453","https://openalex.org/W2033943395","https://openalex.org/W2035035943","https://openalex.org/W2036243358","https://openalex.org/W2038781354","https://openalex.org/W2053559704","https://openalex.org/W2056786028","https://openalex.org/W2059497854","https://openalex.org/W2060602426","https://openalex.org/W2065502371","https://openalex.org/W2067875401","https://openalex.org/W2070756432","https://openalex.org/W2071666535","https://openalex.org/W2073913939","https://openalex.org/W2076821345","https://openalex.org/W2078437277","https://openalex.org/W2100795105","https://openalex.org/W2104882046","https://openalex.org/W2106096361","https://openalex.org/W2106198435","https://openalex.org/W2108577935","https://openalex.org/W2115374626","https://openalex.org/W2120813017","https://openalex.org/W2123288881","https://openalex.org/W2126168061","https://openalex.org/W2133535394","https://openalex.org/W2135617001","https://openalex.org/W2135870748","https://openalex.org/W2137247419","https://openalex.org/W2138499413","https://openalex.org/W2149177327","https://openalex.org/W2152127344","https://openalex.org/W2152226178","https://openalex.org/W2156658426","https://openalex.org/W2160768912","https://openalex.org/W2168569455","https://openalex.org/W2185645293","https://openalex.org/W2187666925","https://openalex.org/W2220381019","https://openalex.org/W2253174629","https://openalex.org/W2279564835","https://openalex.org/W2327652686","https://openalex.org/W2438449495","https://openalex.org/W2580118294","https://openalex.org/W2607054088","https://openalex.org/W2620443497","https://openalex.org/W2730666087","https://openalex.org/W4235089891"],"related_works":["https://openalex.org/W2972469525","https://openalex.org/W4382397250","https://openalex.org/W3113069822","https://openalex.org/W396273465","https://openalex.org/W2229773176","https://openalex.org/W7056533988","https://openalex.org/W1598784659","https://openalex.org/W2473174480","https://openalex.org/W6967939857","https://openalex.org/W2327371435"],"abstract_inverted_index":{"Purpose":[0],"This":[1,62,143],"study":[2,63,144,161],"aims":[3],"to":[4,33,57,65,138,177],"investigate":[5],"the":[6,59,66,74,78,94,106,123,129,136,146,155,165,171,179,182],"applicability":[7],"of":[8,24,48,77,96,120,125,173,181,184],"technology":[9,14,68,79,100,167],"acceptance":[10,69,80,168],"model":[11,81,169],"in":[12,19,37,152,170],"explaining":[13],"adoption":[15,101,151,183],"among":[16],"street":[17,35,88,175],"vendors":[18,36],"Thailand":[20],"as":[21,71,116],"a":[22,45],"representation":[23],"emerging":[25],"economies.":[26],"Design/methodology/approach":[27],"A":[28],"pen-and-pencil":[29],"survey":[30],"was":[31,55],"administered":[32],"370":[34],"Bangkok;":[38],"356":[39],"usable":[40],"surveys":[41],"were":[42],"analyzed":[43],"for":[44,87],"completed":[46],"rate":[47],"96.2":[49],"per":[50],"cent.":[51],"Structural":[52],"equation":[53],"modeling":[54],"used":[56],"analyze":[58],"data.":[60],"Findings":[61],"contributes":[64],"existing":[67],"literature":[70],"follows:":[72],"First,":[73],"predictive":[75],"power":[76],"is":[82,102],"strong":[83],"and":[84,99,111,118,135,163],"holds":[85],"true":[86],"vendors.":[89],"Second,":[90],"it":[91],"revealed":[92],"that":[93],"relationship":[95,131],"entrepreneurial":[97],"orientation":[98],"completely":[103],"connected":[104],"through":[105],"decision-making":[107],"process":[108],"(i.e.":[109],"trust":[110],"system":[112],"characteristics,":[113],"otherwise":[114],"known":[115],"usefulness":[117,134],"ease":[119],"use).":[121],"Finally,":[122],"degree":[124],"product":[126],"differentiation":[127],"strengthens":[128],"positive":[130],"between":[132],"perceived":[133],"intention":[137],"use":[139],"mobile":[140],"commerce.":[141],"Originality/value":[142],"advances":[145],"previous":[147],"research":[148],"on":[149],"e-commerce":[150],"settings":[153],"outside":[154],"formal":[156],"sector.":[157],"More":[158],"specifically,":[159],"this":[160],"developed":[162],"validated":[164],"extended":[166],"smallest-scale":[172],"entrepreneurs,":[174],"vendors,":[176],"increase":[178],"understanding":[180],"m-commerce.":[185]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2018-06-01T00:00:00"}
