{"id":"https://openalex.org/W2803948491","doi":null,"title":"Sequencing Effects in Memories of Online Video Technical Quality","display_name":"Sequencing Effects in Memories of Online Video Technical Quality","publication_year":2017,"publication_date":"2017-11-01","ids":{"openalex":"https://openalex.org/W2803948491","mag":"2803948491"},"language":"en","primary_location":{"id":"pmh:oai:utoronto.scholaris.ca:1807/79297","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1807/79297","pdf_url":"https://utoronto.scholaris.ca/bitstreams/bc56d411-5711-4c25-8292-a964ff695cf7/download","source":{"id":"https://openalex.org/S4306400261","display_name":"TSpace (University of Toronto)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I185261750","host_organization_name":"University of Toronto","host_organization_lineage":["https://openalex.org/I185261750"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://utoronto.scholaris.ca/bitstreams/bc56d411-5711-4c25-8292-a964ff695cf7/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084800309","display_name":"Chelsea A. DeGuzman","orcid":"https://orcid.org/0000-0001-8248-2696","observed_orcids":["https://orcid.org/0000-0001-8248-2696"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Chelsea A. DeGuzman","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8248-2696","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5084800309"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/technical-quality","display_name":"technical quality","score":0.8840000033378601},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6949999928474426},{"id":"https://openalex.org/keywords/customer-frustration","display_name":"consumer frustration","score":0.7099999785423279},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.7760000228881836},{"id":"https://openalex.org/keywords/likelihood-to-recommend","display_name":"likelihood to recommend","score":0.8450000286102295},{"id":"https://openalex.org/keywords/streaming-services","display_name":"streaming services","score":0.31700000166893005}],"concepts":[{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4739285111427307},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42270827293395996},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:utoronto.scholaris.ca:1807/79297","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1807/79297","pdf_url":"https://utoronto.scholaris.ca/bitstreams/bc56d411-5711-4c25-8292-a964ff695cf7/download","source":{"id":"https://openalex.org/S4306400261","display_name":"TSpace (University of Toronto)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I185261750","host_organization_name":"University of Toronto","host_organization_lineage":["https://openalex.org/I185261750"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:2803948491","doi":null,"is_oa":false,"landing_page_url":"https://tspace.library.utoronto.ca/bitstream/1807/79297/1/DeGuzman_Chelsea_A_201711_MAS_thesis.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:utoronto.scholaris.ca:1807/79297","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1807/79297","pdf_url":"https://utoronto.scholaris.ca/bitstreams/bc56d411-5711-4c25-8292-a964ff695cf7/download","source":{"id":"https://openalex.org/S4306400261","display_name":"TSpace (University of Toronto)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I185261750","host_organization_name":"University of Toronto","host_organization_lineage":["https://openalex.org/I185261750"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2803948491.pdf","grobid_xml":"https://content.openalex.org/works/W2803948491.grobid-xml"},"referenced_works_count":43,"referenced_works":["https://openalex.org/W1573234480","https://openalex.org/W1744358969","https://openalex.org/W1972076735","https://openalex.org/W1983752985","https://openalex.org/W1983883977","https://openalex.org/W1992616068","https://openalex.org/W1995026436","https://openalex.org/W1999586185","https://openalex.org/W2004003814","https://openalex.org/W2005349638","https://openalex.org/W2005534705","https://openalex.org/W2013825673","https://openalex.org/W2018370335","https://openalex.org/W2022359415","https://openalex.org/W2027970772","https://openalex.org/W2037993836","https://openalex.org/W2042675952","https://openalex.org/W2050920630","https://openalex.org/W2054446967","https://openalex.org/W2062925850","https://openalex.org/W2070054856","https://openalex.org/W2081103851","https://openalex.org/W2090573404","https://openalex.org/W2092021272","https://openalex.org/W2112283624","https://openalex.org/W2114785251","https://openalex.org/W2119628824","https://openalex.org/W2127283001","https://openalex.org/W2145939590","https://openalex.org/W2155206538","https://openalex.org/W2155963213","https://openalex.org/W2158810025","https://openalex.org/W2164309533","https://openalex.org/W2218260584","https://openalex.org/W2314952240","https://openalex.org/W2316250154","https://openalex.org/W2322936702","https://openalex.org/W2330728535","https://openalex.org/W2489852417","https://openalex.org/W2506001467","https://openalex.org/W2508006725","https://openalex.org/W2566053671","https://openalex.org/W2734590058"],"related_works":["https://openalex.org/W2758943913","https://openalex.org/W3146133810","https://openalex.org/W2991252122","https://openalex.org/W2524906016","https://openalex.org/W2991011315","https://openalex.org/W2330728535","https://openalex.org/W4416198015","https://openalex.org/W2764936893","https://openalex.org/W3152718797","https://openalex.org/W4292826680"],"abstract_inverted_index":{"While":[0],"researchers":[1],"have":[2],"shown":[3],"that":[4,75,132],"memories":[5],"of":[6,26,36,50,79,110,119,126,140,148],"experience":[7],"diverge":[8],"from":[9],"actual":[10],"experience,":[11],"little":[12],"is":[13,38,42,134,144],"known":[14],"about":[15],"how":[16,47],"variations":[17],"in":[18,68],"online":[19],"video":[20],"service":[21],"quality":[22],"impact":[23,53],"overall":[24],"ratings":[25,118],"Technical":[27],"Quality":[28],"(TQ),":[29],"satisfaction,":[30],"and":[31,60,84,115,121],"frustration":[32,143],"after":[33],"a":[34,91,127],"sequence":[35],"videos":[37,80],"viewed.":[39],"Additionally,":[40],"it":[41],"yet":[43],"to":[44,138],"be":[45],"determined":[46],"accumulated":[48],"experiences":[49],"TQ":[51],"may":[52],"customer":[54],"loyalty":[55],"measures":[56],"like":[57],"Likelihood-to-Recommend":[58],"(L2R)":[59],"Likelihood-to-Churn":[61],"(L2C).":[62],"This":[63],"thesis":[64],"addresses":[65],"these":[66],"gaps":[67],"the":[69,77,88,101,124,135,145],"literature":[70],"by":[71],"conducting":[72],"two":[73],"experiments":[74],"vary":[76],"sequencing":[78],"with":[81],"good,":[82],"mediocre,":[83],"bad":[85],"TQ.":[86],"In":[87],"first":[89],"experiment,":[90],"negative":[92,102],"end":[93,103,125],"effect":[94,104,109],"was":[95],"found.":[96],"The":[97],"second":[98],"experiment":[99],"found":[100],"as":[105,107],"well":[106],"an":[108],"linear":[111],"trend":[112],"(both":[113],"increasing":[114],"decreasing).":[116],"Overall":[117],"L2R":[120,141],"L2C":[122],"at":[123],"one-hour":[128],"viewing":[129],"session":[130],"suggest":[131],"satisfaction":[133],"closest":[136],"predictor":[137,147],"significance":[139],"while":[142],"best":[146],"L2C.":[149]},"counts_by_year":[],"updated_date":"2026-09-12T09:15:50.089291","created_date":"2018-06-01T00:00:00"}