{"id":"https://openalex.org/W2803642085","doi":null,"title":"Antecedents and consequences of brand community image : research from Vietnam's alcohol industry","display_name":"Antecedents and consequences of brand community image : research from Vietnam's alcohol industry","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2803642085","mag":"2803642085"},"language":"en","primary_location":{"id":"mag:2803642085","doi":null,"is_oa":false,"landing_page_url":"https://researchdirect.westernsydney.edu.au/islandora/object/uws%3A46280/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028144946","display_name":"Phu Hai Ho","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Phu Hai Ho","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5028144946"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.005400000140070915,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003700000001117587,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-community","display_name":"brand community","score":0.6499999761581421},{"id":"https://openalex.org/keywords/antecedents","display_name":"antecedents","score":0.7850000262260437},{"id":"https://openalex.org/keywords/consequences","display_name":"consequences","score":0.9330000281333923},{"id":"https://openalex.org/keywords/alcohol-industry","display_name":"alcohol industry","score":0.9629999995231628},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.546999990940094},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.3140000104904175}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41128775477409363},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3921915590763092},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3677466809749603},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3282499313354492}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2803642085","doi":null,"is_oa":false,"landing_page_url":"https://researchdirect.westernsydney.edu.au/islandora/object/uws%3A46280/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":170,"referenced_works":["https://openalex.org/W24320220","https://openalex.org/W198523593","https://openalex.org/W561688231","https://openalex.org/W563096618","https://openalex.org/W1486551075","https://openalex.org/W1506199820","https://openalex.org/W1565717187","https://openalex.org/W1587714943","https://openalex.org/W1592080430","https://openalex.org/W1665332082","https://openalex.org/W1871433632","https://openalex.org/W1949973033","https://openalex.org/W1963959343","https://openalex.org/W1965085721","https://openalex.org/W1965574139","https://openalex.org/W1966973135","https://openalex.org/W1967526839","https://openalex.org/W1970000807","https://openalex.org/W1971352173","https://openalex.org/W1971439876","https://openalex.org/W1971440513","https://openalex.org/W1971472674","https://openalex.org/W1972575655","https://openalex.org/W1972985427","https://openalex.org/W1973425849","https://openalex.org/W1975733460","https://openalex.org/W1976070468","https://openalex.org/W1976876708","https://openalex.org/W1978360380","https://openalex.org/W1978493498","https://openalex.org/W1980653206","https://openalex.org/W1982318543","https://openalex.org/W1982562184","https://openalex.org/W1984743820","https://openalex.org/W1985442257","https://openalex.org/W1985482022","https://openalex.org/W1986024564","https://openalex.org/W1987143159","https://openalex.org/W1988065538","https://openalex.org/W1991623719","https://openalex.org/W1994841417","https://openalex.org/W1996035838","https://openalex.org/W1997254581","https://openalex.org/W2000031724","https://openalex.org/W2005092827","https://openalex.org/W2006779932","https://openalex.org/W2012825875","https://openalex.org/W2014335891","https://openalex.org/W2014350505","https://openalex.org/W2015259768","https://openalex.org/W2016156224","https://openalex.org/W2016513396","https://openalex.org/W2018524884","https://openalex.org/W2021856947","https://openalex.org/W2022598112","https://openalex.org/W2023550987","https://openalex.org/W2024990688","https://openalex.org/W2028894223","https://openalex.org/W2029067205","https://openalex.org/W2029485242","https://openalex.org/W2031904420","https://openalex.org/W2033161512","https://openalex.org/W2033870512","https://openalex.org/W2036149274","https://openalex.org/W2037069089","https://openalex.org/W2038339047","https://openalex.org/W2038702827","https://openalex.org/W2038743449","https://openalex.org/W2040780635","https://openalex.org/W2041404177","https://openalex.org/W2041767207","https://openalex.org/W2042539525","https://openalex.org/W2043490517","https://openalex.org/W2043672929","https://openalex.org/W2043867338","https://openalex.org/W2044149056","https://openalex.org/W2052902109","https://openalex.org/W2053180270","https://openalex.org/W2055332317","https://openalex.org/W2055336412","https://openalex.org/W2057181425","https://openalex.org/W2059236019","https://openalex.org/W2059334100","https://openalex.org/W2059368615","https://openalex.org/W2065126543","https://openalex.org/W2067710020","https://openalex.org/W2068719957","https://openalex.org/W2069448001","https://openalex.org/W2069618020","https://openalex.org/W2069809895","https://openalex.org/W2070293564","https://openalex.org/W2070453080","https://openalex.org/W2071562692","https://openalex.org/W2074287432","https://openalex.org/W2074962651","https://openalex.org/W2076760569","https://openalex.org/W2077040059","https://openalex.org/W2079993974","https://openalex.org/W2081016106","https://openalex.org/W2081229662","https://openalex.org/W2082139626","https://openalex.org/W2084453686","https://openalex.org/W2085837773","https://openalex.org/W2086157089","https://openalex.org/W2087360911","https://openalex.org/W2091458931","https://openalex.org/W2092254798","https://openalex.org/W2095258229","https://openalex.org/W2096812562","https://openalex.org/W2099487684","https://openalex.org/W2106096361","https://openalex.org/W2108491185","https://openalex.org/W2110252309","https://openalex.org/W2110416264","https://openalex.org/W2111771113","https://openalex.org/W2113136459","https://openalex.org/W2114977094","https://openalex.org/W2121227792","https://openalex.org/W2121343358","https://openalex.org/W2122912498","https://openalex.org/W2125099709","https://openalex.org/W2132663861","https://openalex.org/W2133977168","https://openalex.org/W2134838115","https://openalex.org/W2135856408","https://openalex.org/W2135975691","https://openalex.org/W2137247419","https://openalex.org/W2138106093","https://openalex.org/W2138149845","https://openalex.org/W2138312301","https://openalex.org/W2138664283","https://openalex.org/W2138794141","https://openalex.org/W2140489376","https://openalex.org/W2142152606","https://openalex.org/W2142225512","https://openalex.org/W2146078492","https://openalex.org/W2150238850","https://openalex.org/W2151141822","https://openalex.org/W2153739619","https://openalex.org/W2153857756","https://openalex.org/W2154273558","https://openalex.org/W2155899000","https://openalex.org/W2156864218","https://openalex.org/W2160917214","https://openalex.org/W2161683246","https://openalex.org/W2163000154","https://openalex.org/W2165368401","https://openalex.org/W2168610960","https://openalex.org/W2172777967","https://openalex.org/W2259978233","https://openalex.org/W2266639535","https://openalex.org/W2282318127","https://openalex.org/W2317974638","https://openalex.org/W2318389862","https://openalex.org/W2326448563","https://openalex.org/W2328502259","https://openalex.org/W2334626268","https://openalex.org/W2335391067","https://openalex.org/W2409830656","https://openalex.org/W2411224493","https://openalex.org/W2411704621","https://openalex.org/W2417091276","https://openalex.org/W2505343829","https://openalex.org/W2896276119","https://openalex.org/W3122517124","https://openalex.org/W3123150028","https://openalex.org/W3205255602","https://openalex.org/W3209434668","https://openalex.org/W4235678817","https://openalex.org/W4243667233"],"related_works":["https://openalex.org/W2611553721","https://openalex.org/W2902487242","https://openalex.org/W2922296382","https://openalex.org/W2901680728","https://openalex.org/W2316436218","https://openalex.org/W2897915775","https://openalex.org/W3160068872","https://openalex.org/W2909502943","https://openalex.org/W2951750839","https://openalex.org/W2512688982"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-06-01T00:00:00"}