{"id":"https://openalex.org/W2803079257","doi":"https://doi.org/10.18502/kss.v3i3.1877","title":"The Effects of Corporate Image, User Image, and Product Image Towards Purchasing Interest of Suzuki Motorcycle","display_name":"The Effects of Corporate Image, User Image, and Product Image Towards Purchasing Interest of Suzuki Motorcycle","publication_year":2018,"publication_date":"2018-04-23","ids":{"openalex":"https://openalex.org/W2803079257","doi":"https://doi.org/10.18502/kss.v3i3.1877","mag":"2803079257"},"language":"en","primary_location":{"id":"doi:10.18502/kss.v3i3.1877","doi":"https://doi.org/10.18502/kss.v3i3.1877","is_oa":true,"landing_page_url":"https://doi.org/10.18502/kss.v3i3.1877","pdf_url":"https://knepublishing.com/index.php/KnE-Social/article/download/1877/4481","source":{"id":"https://openalex.org/S2765078954","display_name":"KnE Social Sciences","issn_l":"2518-668X","issn":["2518-668X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319396","host_organization_name":"Knowledge E","host_organization_lineage":["https://openalex.org/P4310319396"],"host_organization_lineage_names":["Knowledge E"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KnE Social Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://knepublishing.com/index.php/KnE-Social/article/download/1877/4481","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"F A Rahayu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102893293","display_name":"State University of Malang","ror":"https://ror.org/00ypgyy34","country_code":"ID","type":"education","lineage":["https://openalex.org/I102893293"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"F A Rahayu","raw_affiliation_strings":["Faculty of Economics, Universitas Negeri Malang, Management Department"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics, Universitas Negeri Malang, Management Department","institution_ids":["https://openalex.org/I102893293"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107006055","display_name":"Fitriana Fitriana","orcid":"https://orcid.org/0000-0003-3230-2591","observed_orcids":["https://orcid.org/0000-0003-3230-2591","https://orcid.org/0000-0003-4830-679X","https://orcid.org/0009-0000-6836-7827","https://orcid.org/0009-0002-9357-9869"]},"institutions":[{"id":"https://openalex.org/I102893293","display_name":"State University of Malang","ror":"https://ror.org/00ypgyy34","country_code":"ID","type":"education","lineage":["https://openalex.org/I102893293"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fitriana .","raw_affiliation_strings":["Faculty of Economics, Universitas Negeri Malang, Management Department"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics, Universitas Negeri Malang, Management Department","institution_ids":["https://openalex.org/I102893293"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046832412","display_name":"M N Zanky","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M N Zanky","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I102893293"],"apc_list":null,"apc_paid":null,"fwci":1.7583,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.88615595,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"3","issue":"3","first_page":"104","last_page":"104"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/user-image","display_name":"user image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/product-image","display_name":"product image","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7260000109672546},{"id":"https://openalex.org/keywords/suzuki-motorcycles","display_name":"Suzuki motorcycles","score":0.8659999966621399},{"id":"https://openalex.org/keywords/motorcycle-industry","display_name":"motorcycle industry","score":0.7400000095367432},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7599999904632568}],"concepts":[{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.7239079475402832},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5932176113128662},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5696904063224792},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4991569519042969},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3757995367050171},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.34141629934310913},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2715390920639038},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.26494818925857544},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18502/kss.v3i3.1877","doi":"https://doi.org/10.18502/kss.v3i3.1877","is_oa":true,"landing_page_url":"https://doi.org/10.18502/kss.v3i3.1877","pdf_url":"https://knepublishing.com/index.php/KnE-Social/article/download/1877/4481","source":{"id":"https://openalex.org/S2765078954","display_name":"KnE Social Sciences","issn_l":"2518-668X","issn":["2518-668X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319396","host_organization_name":"Knowledge E","host_organization_lineage":["https://openalex.org/P4310319396"],"host_organization_lineage_names":["Knowledge E"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KnE Social Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18502/kss.v3i3.1877","doi":"https://doi.org/10.18502/kss.v3i3.1877","is_oa":true,"landing_page_url":"https://doi.org/10.18502/kss.v3i3.1877","pdf_url":"https://knepublishing.com/index.php/KnE-Social/article/download/1877/4481","source":{"id":"https://openalex.org/S2765078954","display_name":"KnE Social Sciences","issn_l":"2518-668X","issn":["2518-668X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319396","host_organization_name":"Knowledge E","host_organization_lineage":["https://openalex.org/P4310319396"],"host_organization_lineage_names":["Knowledge E"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KnE Social Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2803079257.pdf","grobid_xml":"https://content.openalex.org/works/W2803079257.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W186204833","https://openalex.org/W1987157517","https://openalex.org/W2553629410","https://openalex.org/W3111081707"],"related_works":["https://openalex.org/W2996668797","https://openalex.org/W2378917031","https://openalex.org/W3024551453","https://openalex.org/W2962089770","https://openalex.org/W7207852363","https://openalex.org/W7046971176","https://openalex.org/W3155754530","https://openalex.org/W6930535541","https://openalex.org/W2984668721","https://openalex.org/W2047296848"],"abstract_inverted_index":{"Recently,":[0],"motorcycle":[1,13,38],"and":[2,39,68,93,144,152,164,168],"automotive":[3,40],"industry":[4,41],"is":[5,17,30,56,59,63,107,133,139,148],"having":[6],"a":[7,60],"good":[8],"development":[9],"in":[10,15,37,117],"Indonesia.":[11],"The":[12,102,128,136,156,177],"market":[14],"Indonesia":[16,123],"still":[18,31],"big,":[19],"because":[20],"not":[21],"only":[22],"facilitating":[23],"people\u2019s":[24],"activities,":[25],"but":[26],"also":[27,69],"the":[28,35,50,78,85,145,171],"price":[29],"rational.":[32],"That":[33],"makes":[34],"competition":[36],"become":[42],"tighter.":[43],"There":[44],"are":[45],"major":[46],"companies":[47],"that":[48,159],"dictate":[49],"Indonesian":[51],"market,":[52],"one":[53],"of":[54,88,98,104,109,115,130,173],"them":[55],"Suzuki.":[57],"Suzuki":[58,100,126,175],"corporate":[61,89,160,193],"which":[62],"annually":[64],"trusted":[65],"by":[66],"consumers":[67],"making":[70],"some":[71],"innovations":[72],"toward":[73],"its":[74],"products":[75],"to":[76,83,188],"upgrade":[77],"qualities.":[79],"This":[80],"study":[81,106,132],"aims":[82],"know":[84],"variable":[86],"effect":[87],"image,":[90,92,161,163,194,196,198],"user":[91,162,195],"product":[94,165,197],"image":[95,166],"towards":[96],"interest":[97,172,200],"purchasing":[99,174,199],"motorcycle.":[101,127,176],"population":[103],"this":[105,131],"students":[108],"Management":[110],"Department":[111],"batch":[112],"2014-2015,":[113],"Faculty":[114],"Economics":[116],"Universitas":[118],"Negeri":[119],"Malang,":[120],"East":[121],"Java,":[122],"who":[124],"use":[125],"sample":[129],"115":[134],"respondents.":[135],"sampling":[137,143],"technique":[138],"using":[140,149],"proportional":[141],"random":[142],"data":[146],"analysis":[147],"statistical":[150],"descriptive":[151],"multiple":[153],"regression":[154],"analysis.":[155],"result":[157,178],"shows":[158],"positively":[167],"significantly":[169],"affect":[170],"can":[179],"be":[180],"proposed":[181],"as":[182],"an":[183],"input":[184],"for":[185],"management":[186],"party":[187],"boost":[189],"consumer":[190],"interests.":[191],"Keywords:":[192]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2018-05-17T00:00:00"}