{"id":"https://openalex.org/W2802369562","doi":"https://doi.org/10.24912/jm.v22i1.312","title":"Effect of product completeness and price on consumer purchasing decision in smes market medan","display_name":"Effect of product completeness and price on consumer purchasing decision in smes market medan","publication_year":2018,"publication_date":"2018-04-16","ids":{"openalex":"https://openalex.org/W2802369562","doi":"https://doi.org/10.24912/jm.v22i1.312","mag":"2802369562"},"language":"en","primary_location":{"id":"doi:10.24912/jm.v22i1.312","doi":"https://doi.org/10.24912/jm.v22i1.312","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jm.v22i1.312","pdf_url":"http://ecojoin.org/index.php/EJM/article/download/312/291","source":{"id":"https://openalex.org/S4210195661","display_name":"Jurnal Manajemen","issn_l":"1410-3583","issn":["1410-3583","2549-8797"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://ecojoin.org/index.php/EJM/article/download/312/291","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035552718","display_name":"Dedy Ansari Harahap","orcid":"https://orcid.org/0000-0003-4772-6258","observed_orcids":["https://orcid.org/0000-0003-4772-6258"]},"institutions":[{"id":"https://openalex.org/I4210096893","display_name":"North Sumatra Islamic University","ror":"https://ror.org/00tas1680","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096893"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dedy Ansari Harahap","raw_affiliation_strings":["Universitas Islam Sumatera Utara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Sumatera Utara","institution_ids":["https://openalex.org/I4210096893"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035077490","display_name":"Dita Amanah","orcid":"https://orcid.org/0000-0001-5106-0618","observed_orcids":["https://orcid.org/0000-0001-5106-0618"]},"institutions":[{"id":"https://openalex.org/I203089679","display_name":"State University of Medan","ror":"https://ror.org/022gvg072","country_code":"ID","type":"education","lineage":["https://openalex.org/I203089679"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dita Amanah","raw_affiliation_strings":["Universitas Negeri Medan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Medan","institution_ids":["https://openalex.org/I203089679"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056103317","display_name":"Fauzia Agustini","orcid":"https://orcid.org/0000-0001-6814-9897","observed_orcids":["https://orcid.org/0000-0001-6814-9897"]},"institutions":[{"id":"https://openalex.org/I203089679","display_name":"State University of Medan","ror":"https://ror.org/022gvg072","country_code":"ID","type":"education","lineage":["https://openalex.org/I203089679"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fauzia Agustini","raw_affiliation_strings":["Universitas Negeri Medan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Medan","institution_ids":["https://openalex.org/I203089679"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":1500000,"currency":"IDR","value_usd":98},"apc_paid":{"value":1500000,"currency":"IDR","value_usd":98},"fwci":1.3417,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.87355807,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"22","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-completeness","display_name":"product completeness","score":0.9739999771118164},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.8650000095367432},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8529999852180481},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8209999799728394},{"id":"https://openalex.org/keywords/medan","display_name":"Medan","score":0.5740000009536743}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6773833632469177},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.6616188883781433},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.628880500793457},{"id":"https://openalex.org/C17231256","wikidata":"https://www.wikidata.org/wiki/Q5156540","display_name":"Completeness (order theory)","level":2,"score":0.6002727746963501},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5880466103553772},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.5497385859489441},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5420734286308289},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4781980514526367},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.4241310656070709},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.3429580330848694},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.28913840651512146},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.23777088522911072},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.22760912775993347},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24912/jm.v22i1.312","doi":"https://doi.org/10.24912/jm.v22i1.312","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jm.v22i1.312","pdf_url":"http://ecojoin.org/index.php/EJM/article/download/312/291","source":{"id":"https://openalex.org/S4210195661","display_name":"Jurnal Manajemen","issn_l":"1410-3583","issn":["1410-3583","2549-8797"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:0295f6aa79dc408c99e1a4c69e030476","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/0295f6aa79dc408c99e1a4c69e030476","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen, Vol 22, Iss 1 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24912/jm.v22i1.312","doi":"https://doi.org/10.24912/jm.v22i1.312","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jm.v22i1.312","pdf_url":"http://ecojoin.org/index.php/EJM/article/download/312/291","source":{"id":"https://openalex.org/S4210195661","display_name":"Jurnal Manajemen","issn_l":"1410-3583","issn":["1410-3583","2549-8797"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2802369562.pdf","grobid_xml":"https://content.openalex.org/works/W2802369562.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W176804839","https://openalex.org/W655909852","https://openalex.org/W1735179154","https://openalex.org/W1964500791","https://openalex.org/W1977057683","https://openalex.org/W2012238114","https://openalex.org/W2020466119","https://openalex.org/W2028344773","https://openalex.org/W2043070498","https://openalex.org/W2085420111","https://openalex.org/W2086211074","https://openalex.org/W2105037366","https://openalex.org/W2125747374","https://openalex.org/W2150756151","https://openalex.org/W2151271677","https://openalex.org/W2163375367","https://openalex.org/W2163847893","https://openalex.org/W2315697089","https://openalex.org/W2558719332","https://openalex.org/W2624241844","https://openalex.org/W2736700957","https://openalex.org/W2742389889","https://openalex.org/W2918910269","https://openalex.org/W3124870005","https://openalex.org/W4243866147","https://openalex.org/W4251398007","https://openalex.org/W6617785499"],"related_works":["https://openalex.org/W6887639870","https://openalex.org/W7216251929","https://openalex.org/W4311075376","https://openalex.org/W4313019007","https://openalex.org/W7218769372","https://openalex.org/W3194830524","https://openalex.org/W3115020444","https://openalex.org/W7219164332","https://openalex.org/W4409877471","https://openalex.org/W4402525384"],"abstract_inverted_index":{"The":[0,39,77,120],"aim":[1],"of":[2,10,16,20,49,126,142,145],"this":[3],"study":[4],"was":[5],"to":[6,128,132],"analyze":[7],"the":[8,11,14,17,47,143],"effect":[9,89],"product":[12,81,108,135],"and":[13,57,69,87,94,100,110],"price":[15,95,111,139],"purchase":[18,92,105,115],"decisions":[19],"consumers":[21],"SME":[22],"market":[23],"case":[24],"on":[25,90,103],"Pajak":[26],"USU":[27],"(Pajus)":[28],"Medan.":[29,119],"This":[30],"research":[31,37],"uses":[32],"quantitative":[33],"approach":[34],"with":[35,72],"explanatory":[36],"type.":[38],"sample":[40],"technique":[41],"used":[42,61],"is":[43,131],"non":[44],"probability":[45],"sampling,":[46],"number":[48],"samples":[50],"are":[51,62],"96":[52],"respondents":[53],"selected":[54],"at":[55,136],"random":[56],"data":[58],"collection":[59],"techniques":[60],"questionnaires":[63],"that":[64,80,123,129],"measurement":[65],"using":[66],"Likert":[67],"scale":[68],"statistical":[70],"analysis":[71],"multiple":[73],"linear":[74],"regression":[75],"method.":[76],"results":[78],"showed":[79],"completeness":[82,109],"partially":[83,96],"has":[84],"no":[85],"positive":[86,99],"significant":[88,101],"consumer":[91,104,114],"decision":[93,116],"have":[97],"a":[98,134,137,146],"impact":[102],"decision.":[106],"Whereas":[107],"simultaneously":[112],"influencing":[113],"in":[117],"Pajus":[118],"findings":[121],"confirm":[122],"consumers'":[124],"choice":[125],"coming":[127],"place":[130],"buy":[133],"cheap":[138],"not":[140],"because":[141],"availability":[144],"more":[147],"complete":[148],"product.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-05-17T00:00:00"}