{"id":"https://openalex.org/W2801411554","doi":"https://doi.org/10.4102/sajbm.v48i1.15","title":"The effect of vertical brand extensions on consumer-brand relationships in South Africa","display_name":"The effect of vertical brand extensions on consumer-brand relationships in South Africa","publication_year":2017,"publication_date":"2017-03-31","ids":{"openalex":"https://openalex.org/W2801411554","doi":"https://doi.org/10.4102/sajbm.v48i1.15","mag":"2801411554"},"language":"en","primary_location":{"id":"doi:10.4102/sajbm.v48i1.15","doi":"https://doi.org/10.4102/sajbm.v48i1.15","is_oa":true,"landing_page_url":"https://doi.org/10.4102/sajbm.v48i1.15","pdf_url":"https://sajbm.org/index.php/sajbm/article/download/15/15","source":{"id":"https://openalex.org/S4210215964","display_name":"South African Journal of Business Management","issn_l":"2078-5585","issn":["2078-5585","2078-5976"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","dhet","doaj","jufo-1","norway-1","poland-20","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310315322","host_organization_name":"AOSIS","host_organization_lineage":["https://openalex.org/P4310315322"],"host_organization_lineage_names":["AOSIS"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"South African Journal of Business Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://sajbm.org/index.php/sajbm/article/download/15/15","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023017107","display_name":"O. Muroyiwa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I192619145","display_name":"University of the Witwatersrand","ror":"https://ror.org/03rp50x72","country_code":"ZA","type":"education","lineage":["https://openalex.org/I192619145"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"O. Muroyiwa","raw_affiliation_strings":["Wits Business School, University of the Witwatersrand, Johannesburg"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wits Business School, University of the Witwatersrand, Johannesburg","institution_ids":["https://openalex.org/I192619145"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016974304","display_name":"Russell Abratt","orcid":"https://orcid.org/0000-0002-5385-0936","observed_orcids":["https://orcid.org/0000-0002-5385-0936"]},"institutions":[{"id":"https://openalex.org/I192619145","display_name":"University of the Witwatersrand","ror":"https://ror.org/03rp50x72","country_code":"ZA","type":"education","lineage":["https://openalex.org/I192619145"]},{"id":"https://openalex.org/I203088144","display_name":"Nova Southeastern University","ror":"https://ror.org/042bbge36","country_code":"US","type":"education","lineage":["https://openalex.org/I203088144"]}],"countries":["US","ZA"],"is_corresponding":false,"raw_author_name":"R. Abratt","raw_affiliation_strings":["Wits Business School, University of the Witwatersrand, South Africa and Huizenga College of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wits Business School, University of the Witwatersrand, South Africa and Huizenga College of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, Florida","institution_ids":["https://openalex.org/I192619145","https://openalex.org/I203088144"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044457587","display_name":"Michela Mingione","orcid":"https://orcid.org/0000-0002-6827-8426","observed_orcids":["https://orcid.org/0000-0002-6827-8426"]},"institutions":[{"id":"https://openalex.org/I116067653","display_name":"University of Rome Tor Vergata","ror":"https://ror.org/02p77k626","country_code":"IT","type":"education","lineage":["https://openalex.org/I116067653"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"M. Mingione","raw_affiliation_strings":["Department of Management and Law, University of Rome, Tor Vergata, Rome"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management and Law, University of Rome, Tor Vergata, Rome","institution_ids":["https://openalex.org/I116067653"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":11968,"currency":"ZAR","value_usd":650},"apc_paid":{"value":11968,"currency":"ZAR","value_usd":650},"fwci":0.9893,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.87451898,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"48","issue":"1","first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.968999981880188},{"id":"https://openalex.org/keywords/brand-attachment","display_name":"brand attachment","score":0.8539999723434448},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-commitment","display_name":"brand commitment","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-identification","display_name":"brand identification","score":0.9990000128746033},{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.8759999871253967},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.7879999876022339},{"id":"https://openalex.org/keywords/apple-inc","display_name":"Apple Inc.","score":0.8960000276565552},{"id":"https://openalex.org/keywords/samsung","display_name":"Samsung","score":0.9729999899864197},{"id":"https://openalex.org/keywords/south-africa","display_name":"South Africa","score":0.621999979019165}],"concepts":[{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.7794115543365479},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7039641737937927},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6644654273986816},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6136608123779297},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5984203815460205},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5943983793258667},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.580291211605072},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.5372471809387207},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5153290629386902},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45933735370635986},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32836371660232544},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06470915675163269},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.4102/sajbm.v48i1.15","doi":"https://doi.org/10.4102/sajbm.v48i1.15","is_oa":true,"landing_page_url":"https://doi.org/10.4102/sajbm.v48i1.15","pdf_url":"https://sajbm.org/index.php/sajbm/article/download/15/15","source":{"id":"https://openalex.org/S4210215964","display_name":"South African Journal of Business Management","issn_l":"2078-5585","issn":["2078-5585","2078-5976"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","dhet","doaj","jufo-1","norway-1","poland-20","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310315322","host_organization_name":"AOSIS","host_organization_lineage":["https://openalex.org/P4310315322"],"host_organization_lineage_names":["AOSIS"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"South African Journal of Business Management","raw_type":"journal-article"},{"id":"pmh:oai:nsuworks.nova.edu:hcbe_facarticles-1886","doi":null,"is_oa":false,"landing_page_url":"https://nsuworks.nova.edu/hcbe_facarticles/904","pdf_url":null,"source":{"id":"https://openalex.org/S4377196410","display_name":"NSUWorks (Nova Southeastern University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I203088144","host_organization_name":"Nova Southeastern University","host_organization_lineage":["https://openalex.org/I203088144"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"HCBE Faculty Articles","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:247c7f057b03495baf2d48c9bae10bfd","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/247c7f057b03495baf2d48c9bae10bfd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"South African Journal of Business Management, Vol 48, Iss 1, Pp 1-10 (2017)","raw_type":"article"},{"id":"pmh:oai:econstor.eu:10419/218626","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10419/218626","pdf_url":null,"source":{"id":"https://openalex.org/S4306401696","display_name":"Econstor (Econstor)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"doc-type:article"},{"id":"pmh:oai:zenodo.org:128521","doi":null,"is_oa":true,"landing_page_url":"https://www.openaccessrepository.it/record/128521","pdf_url":null,"source":{"id":"https://openalex.org/S4306402478","display_name":"INFM-OAR (INFN Catania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210116497","host_organization_name":"Istituto Nazionale di Fisica Nucleare, Sezione di Catania","host_organization_lineage":["https://openalex.org/I4210116497"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.4102/sajbm.v48i1.15","doi":"https://doi.org/10.4102/sajbm.v48i1.15","is_oa":true,"landing_page_url":"https://doi.org/10.4102/sajbm.v48i1.15","pdf_url":"https://sajbm.org/index.php/sajbm/article/download/15/15","source":{"id":"https://openalex.org/S4210215964","display_name":"South African Journal of Business Management","issn_l":"2078-5585","issn":["2078-5585","2078-5976"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","dhet","doaj","jufo-1","norway-1","poland-20","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310315322","host_organization_name":"AOSIS","host_organization_lineage":["https://openalex.org/P4310315322"],"host_organization_lineage_names":["AOSIS"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"South African Journal of Business Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2801411554.pdf","grobid_xml":"https://content.openalex.org/works/W2801411554.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W26588972","https://openalex.org/W69230184","https://openalex.org/W196121739","https://openalex.org/W1492560080","https://openalex.org/W1549693397","https://openalex.org/W1562891728","https://openalex.org/W1927713033","https://openalex.org/W1970380220","https://openalex.org/W1973844561","https://openalex.org/W1981389108","https://openalex.org/W1982106915","https://openalex.org/W1983298715","https://openalex.org/W1991218014","https://openalex.org/W2003955127","https://openalex.org/W2007155789","https://openalex.org/W2018486689","https://openalex.org/W2024110803","https://openalex.org/W2036119369","https://openalex.org/W2037775058","https://openalex.org/W2042867215","https://openalex.org/W2052902109","https://openalex.org/W2053180270","https://openalex.org/W2054005182","https://openalex.org/W2055026634","https://openalex.org/W2055517406","https://openalex.org/W2057536404","https://openalex.org/W2059699776","https://openalex.org/W2062996239","https://openalex.org/W2064625385","https://openalex.org/W2073694928","https://openalex.org/W2080490995","https://openalex.org/W2083828088","https://openalex.org/W2086753750","https://openalex.org/W2091629152","https://openalex.org/W2093390568","https://openalex.org/W2093920788","https://openalex.org/W2106513883","https://openalex.org/W2113001274","https://openalex.org/W2113136459","https://openalex.org/W2133261336","https://openalex.org/W2148473787","https://openalex.org/W2150937936","https://openalex.org/W2158254650","https://openalex.org/W2163489897","https://openalex.org/W2265501350","https://openalex.org/W2593870727","https://openalex.org/W2617908407"],"related_works":["https://openalex.org/W2106513883","https://openalex.org/W1516062449","https://openalex.org/W2917679260","https://openalex.org/W2073694928","https://openalex.org/W2753503217","https://openalex.org/W1549693397","https://openalex.org/W2780908040","https://openalex.org/W2113438444","https://openalex.org/W2913942441","https://openalex.org/W2567615715"],"abstract_inverted_index":{"The":[0,89],"purpose":[1],"of":[2,10,13,110,178],"this":[3],"research":[4,118],"is":[5,92],"to":[6,103,133],"evaluate":[7],"the":[8,11,22,32,49,51,69,93,98,143,148,154,163,167,175,182],"impact":[9,138,161],"introduction":[12],"vertical":[14,34,71,120,127],"brand":[15,35,72,80,82,84,87,121,140,145,165,169,176],"extensions":[16,36,52,73],"on":[17,43,55,68,75,119,139,162,174],"Consumer-Brand":[18],"Relationships":[19],"(CBRs)":[20],"in":[21,156],"mobile":[23],"phone":[24],"market.":[25],"In":[26],"particular,":[27],"we":[28],"aim":[29],"at":[30],"exploring":[31],"effect":[33,50,173],"that":[37],"luxury":[38,105,144,168],"and":[39,64,86,97,107,170],"functional":[40,111,149,164,183],"brands":[41,100],"have":[42,54,74,134],"consumers\u2019":[44],"perceptions,":[45],"as":[46,48],"well":[47],"will":[53],"CBRs.":[56],"This":[57],"study":[58],"pursues":[59],"a":[60,126,135,158,171],"quantitative":[61],"approach,":[62],"developing":[63],"testing":[65],"four":[66,76],"hypotheses":[67],"influence":[70],"CBR-related":[77],"constructs,":[78],"namely":[79],"attachment,":[81],"trust,":[83],"commitment":[85,141],"identification.":[88],"elicited":[90],"context":[91],"South":[94],"African":[95],"market":[96],"selected":[99],"are":[101],"Apple,":[102],"represent":[104],"brands,":[106,180],"Samsung,":[108],"representative":[109],"brands.":[112],"Results":[113],"only":[114],"partially":[115],"confirm":[116],"previous":[117,124],"extension.":[122],"Supporting":[123],"studies,":[125],"step-down":[128],"extension":[129],"has":[130],"been":[131],"found":[132],"stronger":[136,159],"negative":[137,160],"for":[142,147],"than":[146,166],"one.":[150],"However,":[151],"findings":[152],"disconfirm":[153],"literature":[155],"revealing":[157],"positive":[172],"attachment":[177],"both":[179],"especially":[181],"brand.":[184]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":2}],"updated_date":"2026-10-03T13:16:28.481748","created_date":"2018-05-17T00:00:00"}