{"id":"https://openalex.org/W2801091741","doi":null,"title":"Factors Affecting Online Consumer Buying Behavior a Case Study of Jumia","display_name":"Factors Affecting Online Consumer Buying Behavior a Case Study of Jumia","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2801091741","mag":"2801091741"},"language":"en","primary_location":{"id":"mag:2801091741","doi":null,"is_oa":false,"landing_page_url":"http://erepo.usiu.ac.ke/handle/11732/3585","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003791588","display_name":"Lenah Kendi Mwithimbu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Lenah Kendi Mwithimbu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5003791588"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8339999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8339999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.13930000364780426,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0142000000923872,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.800000011920929},{"id":"https://openalex.org/keywords/jumia","display_name":"Jumia","score":0.9800000190734863},{"id":"https://openalex.org/keywords/factors-influencing-consumer-behavior","display_name":"consumer behavior factors","score":0.6669999957084656},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.8650000095367432}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5280046463012695},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5012714862823486},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3526386022567749},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3316325545310974},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3236846327781677}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2801091741","doi":null,"is_oa":false,"landing_page_url":"http://erepo.usiu.ac.ke/handle/11732/3585","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W150880528","https://openalex.org/W203695064","https://openalex.org/W604559807","https://openalex.org/W1490774257","https://openalex.org/W1503436739","https://openalex.org/W1505999675","https://openalex.org/W1535698585","https://openalex.org/W1538500529","https://openalex.org/W1574235309","https://openalex.org/W1708393801","https://openalex.org/W1978609080","https://openalex.org/W2001827205","https://openalex.org/W2002396731","https://openalex.org/W2017078915","https://openalex.org/W2028093376","https://openalex.org/W2036389121","https://openalex.org/W2037326931","https://openalex.org/W2039574106","https://openalex.org/W2044207520","https://openalex.org/W2044295972","https://openalex.org/W2045988471","https://openalex.org/W2053559704","https://openalex.org/W2060412044","https://openalex.org/W2062567570","https://openalex.org/W2062613482","https://openalex.org/W2063745966","https://openalex.org/W2064062304","https://openalex.org/W2069722994","https://openalex.org/W2081424092","https://openalex.org/W2085390765","https://openalex.org/W2085930245","https://openalex.org/W2088691470","https://openalex.org/W2088829840","https://openalex.org/W2099697766","https://openalex.org/W2100408980","https://openalex.org/W2105245236","https://openalex.org/W2110691539","https://openalex.org/W2135060430","https://openalex.org/W2139957427","https://openalex.org/W2142175015","https://openalex.org/W2150312165","https://openalex.org/W2152345759","https://openalex.org/W2154180171","https://openalex.org/W2170228585","https://openalex.org/W2171696690","https://openalex.org/W2416881469","https://openalex.org/W3121775323","https://openalex.org/W3124595896"],"related_works":["https://openalex.org/W3198444243","https://openalex.org/W3088765924","https://openalex.org/W2585881041","https://openalex.org/W2739762221","https://openalex.org/W4386863145","https://openalex.org/W2914555972","https://openalex.org/W2597861504","https://openalex.org/W2980151074","https://openalex.org/W2971701694","https://openalex.org/W2986415842"],"abstract_inverted_index":{"A":[0],"Research":[1],"Project":[2],"Report":[3],"Submitted":[4],"to":[5],"the":[6,14,17],"Chandaria":[7],"school":[8],"of":[9,13,19,21],"Business":[10,22],"in":[11],"Partial\r\nFulfillment":[12],"Requirement":[15],"for":[16],"Degree":[18],"Master":[20],"Administration":[23]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2018-05-17T00:00:00"}
