{"id":"https://openalex.org/W2800388752","doi":"https://doi.org/10.36345/kacst.2014.32.2.003","title":"Brand Development and Marketing Strategy of Traditional Korean Craft Products","display_name":"Brand Development and Marketing Strategy of Traditional Korean Craft Products","publication_year":2014,"publication_date":"2014-04-01","ids":{"openalex":"https://openalex.org/W2800388752","doi":"https://doi.org/10.36345/kacst.2014.32.2.003","mag":"2800388752"},"language":"en","primary_location":{"id":"doi:10.36345/kacst.2014.32.2.003","doi":"https://doi.org/10.36345/kacst.2014.32.2.003","is_oa":true,"landing_page_url":"https://doi.org/10.36345/kacst.2014.32.2.003","pdf_url":null,"source":{"id":"https://openalex.org/S4210202571","display_name":"Journal of Product Research","issn_l":"1226-6132","issn":["1226-6132"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.36345/kacst.2014.32.2.003","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072465065","display_name":"\uae40\ubcf4\ubbf8","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\uae40\ubcf4\ubbf8","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5016921061","display_name":"\uae40\ubcf4\uc601","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\uae40\ubcf4\uc601","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"32","issue":"2","first_page":"39","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13515","display_name":"Cultural and Communication Design Research","score":0.9419000148773193,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13515","display_name":"Cultural and Communication Design Research","score":0.9419000148773193,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01640000008046627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.012299999594688416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.9359999895095825},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8989999890327454},{"id":"https://openalex.org/keywords/craft-industry","display_name":"craft industry","score":0.5270000100135803},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.38600000739097595}],"concepts":[{"id":"https://openalex.org/C2779732396","wikidata":"https://www.wikidata.org/wiki/Q2207288","display_name":"Craft","level":2,"score":0.8654401302337646},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6734511256217957},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6357623338699341},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5271731615066528},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1053224503993988},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.08699241280555725}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36345/kacst.2014.32.2.003","doi":"https://doi.org/10.36345/kacst.2014.32.2.003","is_oa":true,"landing_page_url":"https://doi.org/10.36345/kacst.2014.32.2.003","pdf_url":null,"source":{"id":"https://openalex.org/S4210202571","display_name":"Journal of Product Research","issn_l":"1226-6132","issn":["1226-6132"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36345/kacst.2014.32.2.003","doi":"https://doi.org/10.36345/kacst.2014.32.2.003","is_oa":true,"landing_page_url":"https://doi.org/10.36345/kacst.2014.32.2.003","pdf_url":null,"source":{"id":"https://openalex.org/S4210202571","display_name":"Journal of Product Research","issn_l":"1226-6132","issn":["1226-6132"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W1972313765","https://openalex.org/W1973208719","https://openalex.org/W2007367842"],"related_works":["https://openalex.org/W2953052784","https://openalex.org/W2987561065","https://openalex.org/W2907207976","https://openalex.org/W3155802635","https://openalex.org/W2332818038","https://openalex.org/W2315000629","https://openalex.org/W2942845735","https://openalex.org/W2932051387","https://openalex.org/W2789954333","https://openalex.org/W2605292087"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2018-05-17T00:00:00"}