{"id":"https://openalex.org/W2799288178","doi":null,"title":"Viewability prediction for display advertising","display_name":"Viewability prediction for display advertising","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2799288178","mag":"2799288178"},"language":"en","primary_location":{"id":"mag:2799288178","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.njit.edu/cgi/viewcontent.cgi?article=1026&context=dissertations","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100329462","display_name":"Chong Wang","orcid":"https://orcid.org/0000-0002-9749-6705","observed_orcids":["https://orcid.org/0000-0002-9749-6705"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Chong Wang","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9749-6705","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100329462"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.395,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.73987453,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20000000298023224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20000000298023224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.17800000309944153,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.12269999831914902,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/display-advertising","display_name":"display advertising","score":0.9909999966621399},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.7049999833106995},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"click-through rate","score":0.6110000014305115}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5717789530754089},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.5337325930595398},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4353179335594177},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24172896146774292},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2113279402256012},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13702455163002014},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.12001562118530273}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2799288178","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.njit.edu/cgi/viewcontent.cgi?article=1026&context=dissertations","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W104184427","https://openalex.org/W168564468","https://openalex.org/W605925612","https://openalex.org/W950853366","https://openalex.org/W1517637792","https://openalex.org/W1686810756","https://openalex.org/W1815076433","https://openalex.org/W1858845474","https://openalex.org/W1970210633","https://openalex.org/W1973976093","https://openalex.org/W1985258458","https://openalex.org/W1991010407","https://openalex.org/W1998808084","https://openalex.org/W2005708641","https://openalex.org/W2009193773","https://openalex.org/W2021375049","https://openalex.org/W2030876146","https://openalex.org/W2033798573","https://openalex.org/W2039842578","https://openalex.org/W2042408571","https://openalex.org/W2054141820","https://openalex.org/W2054470031","https://openalex.org/W2058124204","https://openalex.org/W2060204748","https://openalex.org/W2063098598","https://openalex.org/W2066243663","https://openalex.org/W2074680184","https://openalex.org/W2074694452","https://openalex.org/W2077055010","https://openalex.org/W2077124362","https://openalex.org/W2087511931","https://openalex.org/W2090883204","https://openalex.org/W2092092836","https://openalex.org/W2092701055","https://openalex.org/W2093217068","https://openalex.org/W2094222325","https://openalex.org/W2094286023","https://openalex.org/W2106576032","https://openalex.org/W2106728444","https://openalex.org/W2107131020","https://openalex.org/W2118978333","https://openalex.org/W2119914577","https://openalex.org/W2120660108","https://openalex.org/W2125771191","https://openalex.org/W2131131150","https://openalex.org/W2131744502","https://openalex.org/W2134194808","https://openalex.org/W2138312809","https://openalex.org/W2139750075","https://openalex.org/W2146949845","https://openalex.org/W2149822245","https://openalex.org/W2153579005","https://openalex.org/W2158139315","https://openalex.org/W2160741926","https://openalex.org/W2170847217","https://openalex.org/W2174706414","https://openalex.org/W2281570992","https://openalex.org/W2317606158","https://openalex.org/W2533352596","https://openalex.org/W2553755672","https://openalex.org/W2608675353","https://openalex.org/W2884843966","https://openalex.org/W2949274928","https://openalex.org/W3125027579"],"related_works":["https://openalex.org/W1978118736","https://openalex.org/W2616220270","https://openalex.org/W3160441149","https://openalex.org/W7214835090","https://openalex.org/W3163247476","https://openalex.org/W3080855074","https://openalex.org/W3040606246","https://openalex.org/W4234844841","https://openalex.org/W4390396622","https://openalex.org/W1985759455"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-05-17T00:00:00"}