{"id":"https://openalex.org/W2797547579","doi":null,"title":"Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis","display_name":"Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis","publication_year":2018,"publication_date":"2018-04-15","ids":{"openalex":"https://openalex.org/W2797547579","mag":"2797547579"},"language":"id","primary_location":{"id":"mag:2797547579","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/download/3407/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4210212751","display_name":"Jurnal Ecodemica Jurnal Ekonomi Manajemen dan Bisnis","issn_l":"2355-0295","issn":["2355-0295","2528-2255","2549-8932"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405253754","host_organization_name":"Universitas Bina Sarana Informatika","host_organization_lineage":["https://openalex.org/I4405253754"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/download/3407/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034793107","display_name":"Hesty Nurul Utami","orcid":"https://orcid.org/0000-0001-9074-1862","observed_orcids":["https://orcid.org/0000-0001-9074-1862"]},"institutions":[{"id":"https://openalex.org/I91819753","display_name":"Padjadjaran University","ror":"https://ror.org/00xqf8t64","country_code":"ID","type":"education","lineage":["https://openalex.org/I91819753"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hesty Nurul Utami","raw_affiliation_strings":["Universitas Padjadjaran,"],"raw_orcid":"https://orcid.org/0000-0001-9074-1862","affiliations":[{"raw_affiliation_string":"Universitas Padjadjaran,","institution_ids":["https://openalex.org/I91819753"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018577446","display_name":"Iqbal Fauzi Akbar Firdaus","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91819753","display_name":"Padjadjaran University","ror":"https://ror.org/00xqf8t64","country_code":"ID","type":"education","lineage":["https://openalex.org/I91819753"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Iqbal Fauzi Akbar Firdaus","raw_affiliation_strings":["Universitas Padjadjaran,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Padjadjaran,","institution_ids":["https://openalex.org/I91819753"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I91819753"],"apc_list":null,"apc_paid":null,"fwci":9.8558,"has_fulltext":false,"cited_by_count":81,"citation_normalized_percentile":{"value":0.97332616,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"2","issue":"1","first_page":"136","last_page":"146"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9950000047683716},{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.902999997138977},{"id":"https://openalex.org/keywords/agricultural-products","display_name":"agricultural commodities","score":0.6620000004768372},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7720000147819519},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7239999771118164},{"id":"https://openalex.org/keywords/product-mix","display_name":"product mix","score":0.8339999914169312},{"id":"https://openalex.org/keywords/place","display_name":"place","score":0.4300000071525574},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9179999828338623},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.4259999990463257},{"id":"https://openalex.org/keywords/online-sales-website","display_name":"online sales website","score":0.4180000126361847}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5159390568733215}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2797547579","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/download/3407/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4210212751","display_name":"Jurnal Ecodemica Jurnal Ekonomi Manajemen dan Bisnis","issn_l":"2355-0295","issn":["2355-0295","2528-2255","2549-8932"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405253754","host_organization_name":"Universitas Bina Sarana Informatika","host_organization_lineage":["https://openalex.org/I4405253754"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis","raw_type":null}],"best_oa_location":{"id":"mag:2797547579","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/download/3407/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4210212751","display_name":"Jurnal Ecodemica Jurnal Ekonomi Manajemen dan Bisnis","issn_l":"2355-0295","issn":["2355-0295","2528-2255","2549-8932"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405253754","host_organization_name":"Universitas Bina Sarana Informatika","host_organization_lineage":["https://openalex.org/I4405253754"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis","raw_type":null},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.7142999768257141,"display_name":"Zero hunger"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3166145076","https://openalex.org/W4391721615","https://openalex.org/W3119358503","https://openalex.org/W2896717494","https://openalex.org/W7220727653","https://openalex.org/W4388516856","https://openalex.org/W4293194420","https://openalex.org/W4406167333","https://openalex.org/W3201790365","https://openalex.org/W1957521564"],"abstract_inverted_index":{"Keberadaan":[0],"internet":[1],"memberikan":[2,133,170,184],"konsekuensi":[3],"tidak":[4],"hanya":[5,100],"pada":[6,172],"perubahan":[7],"baya":[8],"hidup":[9,141],"modern":[10],"namun":[11],"juga":[12],"merubah":[13],"perilaku":[14],"individu":[15],"dalam":[16],"melakukan":[17,159],"aktivitas":[18],"pembelian":[19,79,104,111,121],"produk":[20,41,81,101,113,129,162,174],"barang":[21],"dan/atau":[22],"jasa":[23],"secara":[24,118,122],"daring":[25],"(online).":[26],"Penelitian":[27,46],"ini":[28,47],"dilakukan":[29,85,117],"bertujuan":[30],"menginvesitigasi":[31],"model":[32],"online":[33,123],"shopping":[34],"yang":[35,84,90,106,116,150,187],"dipengaruhi":[36],"oleh":[37,92],"bauran":[38,65,69,164,173,176],"pemasaran":[39,66,148],"untuk":[40,132,158],"pertanian":[42],"berupa":[43],"bibit":[44,82,114],"tanaman.":[45],"menggunakan":[48,53],"metode":[49],"penelitian":[50,62],"kuantitatif":[51],"dengan":[52,56,67,142,168],"alat":[54],"analisis":[55,57],"jalur":[58],"(path":[59],"analysis).":[60],"Hasil":[61],"menunjukkan":[63,98],"bahwa":[64,99],"mengkombinasikan":[68],"produk,":[70],"harga,":[71],"lokasi":[72,103],"pembelian,":[73],"dan":[74,102,153,163,175],"promosi":[75,165],"berpotensi":[76],"mempercepat":[77],"keputusan":[78,110],"konsumen":[80,112,136,157],"tanaman":[83,115],"melalui":[86],"situs":[87],"jual":[88],"beli":[89],"dikembangkan":[91],"perusahaan.":[93,192],"Namun,":[94],"hasil":[95],"uji":[96],"parsial":[97],"saja":[105],"memiliki":[107],"pengaruh":[108],"terhadap":[109],"online.":[119],"Model":[120],"menjadi":[124],"salah":[125],"satu":[126],"upaya":[127],"perusahaan":[128],"agribsinis":[130],"sejenis":[131],"pilihan":[134,156],"kepada":[135],"memenuhi":[137],"kebutuhannya.":[138],"Perubahan":[139],"gaya":[140],"maraknya":[143],"e-commerce":[144],"dapat":[145,151,183],"meningkatkan":[146],"peluang":[147],"baru":[149],"dimanfaatkan":[152],"fleksibilitas":[154],"bagi":[155,190],"pembelanjaan.":[160],"Bauran":[161],"perlu":[166],"dipertahankan":[167],"terus":[169],"inovasi":[171],"tempat":[177],"yaitu":[178],"pengeloaan":[179],"website":[180],"penjualan":[181],"agar":[182],"kombinasi":[185],"peran":[186],"lebih":[188],"baik":[189],"keberlangsungan":[191]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":11},{"year":2023,"cited_by_count":28},{"year":2022,"cited_by_count":17},{"year":2021,"cited_by_count":16},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2018-04-24T00:00:00"}