{"id":"https://openalex.org/W279704286","doi":null,"title":"WWW.Yourcompany.Com","display_name":"WWW.Yourcompany.Com","publication_year":1999,"publication_date":"1999-05-01","ids":{"openalex":"https://openalex.org/W279704286","mag":"279704286"},"language":"en","primary_location":{"id":"mag:279704286","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-54636933/www-yourcompany-com","pdf_url":null,"source":{"id":"https://openalex.org/S2764687399","display_name":"Journal of accountancy online/Journal of accountancy","issn_l":"0021-8448","issn":["0021-8448"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c","jufo-1"],"host_organization":"https://openalex.org/P4320800682","host_organization_name":"American Institute of Certified Public Accountants","host_organization_lineage":["https://openalex.org/P4320800682"],"host_organization_lineage_names":["American Institute of Certified Public Accountants"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of accountancy online/Journal of accountancy","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023964271","display_name":"Stanley Zarowin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Stanley Zarowin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023964271"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.2776,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.91304348,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":"187","issue":"5","first_page":"65","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.6401000022888184,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.6401000022888184,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08320000022649765,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.06759999692440033,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7570000290870667},{"id":"https://openalex.org/keywords/corporate-websites","display_name":"corporate websites","score":0.6179999709129333},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.4970000088214874},{"id":"https://openalex.org/keywords/web-design","display_name":"web design","score":0.42899999022483826},{"id":"https://openalex.org/keywords/virtual-stores","display_name":"virtual stores","score":0.6759999990463257},{"id":"https://openalex.org/keywords/dynamic-web-pages","display_name":"dynamic web pages","score":0.4429999887943268},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.4959999918937683},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.40400001406669617},{"id":"https://openalex.org/keywords/online-customer-service","display_name":"online customer service","score":0.3009999990463257}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6087725758552551},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.533937394618988},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.5330324172973633},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.48615261912345886},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.473514586687088},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.4345241189002991},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.427230566740036},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39597785472869873},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.33892661333084106},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.31700262427330017},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12869828939437866},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:279704286","doi":null,"is_oa":false,"landing_page_url":"https://www.questia.com/library/journal/1G1-54636933/www-yourcompany-com","pdf_url":null,"source":{"id":"https://openalex.org/S2764687399","display_name":"Journal of accountancy online/Journal of accountancy","issn_l":"0021-8448","issn":["0021-8448"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c","jufo-1"],"host_organization":"https://openalex.org/P4320800682","host_organization_name":"American Institute of Certified Public Accountants","host_organization_lineage":["https://openalex.org/P4320800682"],"host_organization_lineage_names":["American Institute of Certified Public Accountants"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of accountancy online/Journal of accountancy","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W267178231","https://openalex.org/W1502987309","https://openalex.org/W2305543730","https://openalex.org/W7099574232","https://openalex.org/W7002461683","https://openalex.org/W2909909494","https://openalex.org/W3211141485","https://openalex.org/W2947709950","https://openalex.org/W3026805357","https://openalex.org/W646837093"],"abstract_inverted_index":{"Now's":[0],"the":[1,8,23,34,39,51,95,175,271,310,323,335,340,352,386,392,395,420,429,453,479,485,487,508,539],"time":[2],"to":[3,16,45,61,63,65,83,87,131,164,173,216,237,243,273,292,325,346,438,440,443,465,469,492],"get":[4,46,297,347],"your":[5,31,179,302,332,612],"business":[6,52,85,110,181,303,353,467],"in":[7,89,471,625],"Web.":[9],"EXECUTIVE":[10],"SUMMARY":[11],"*":[12,54,91,153,186,219,232,247,266],"NOW'S":[13],"THE":[14,55],"TIME":[15],"consider":[17],"launching":[18],"a":[19,99,109,129,160,165,238,263,285,298,306,498,529,562,579,600,609,629,636],"commerce":[20,307,426],"site":[21,308,558],"on":[22,38,309,322,339,585],"Internet.":[24],"You":[25,327],"can":[26,111,127,146,254,328,631],"bet":[27,329],"that":[28,177,194,225,228,384,417,565],"many":[29,330],"of":[30,205,331,356,385,507,524,534,582],"competitors--at":[32,333],"least":[33,334],"smart":[35,336],"ones--are":[36,337],"either":[37,338],"Net":[40,289,341,454,480],"already":[41,342],"or":[42,210,343,361,404,407,415],"are":[43,190,214,223,250,344,482,623],"rushing":[44,345],"aboard,":[47,348],"because":[48,349],"that's":[49,350],"where":[50,108,144,252,351],"is.":[53,354],"INTERNET":[56],"IS":[57],"providing":[58],"new":[59,77,81,436,459,463,499],"ways":[60,82,437,464],"sell,":[62,439],"advertise,":[64],"communicate":[66,444],"with":[67,445,599,634],"customers,":[68,446],"suppliers,":[69,447],"employees":[70,448],"and":[71,86,104,118,135,140,143,150,199,201,207,257,294,376,390,433,442,449,468,481,495,543,619,628],"shareholders.":[72,450],"It's":[73,106],"not":[74,456],"only":[75,262,457],"creating":[76,80,435,458,462],"business,":[78,460],"it's":[79,434,461],"do":[84,466],"be":[88,128,255,283,321,413,470,632],"business.":[90,472],"DON'T":[92],"ASSUME":[93],"THAT":[94],"Internet":[96,272,311,357,372,425],"is":[97,172,261,424,427,431,455,512,559],"just":[98,528,635],"venue":[100],"for":[101,116,121,137,270,394],"selling":[102],"goods":[103],"services.":[105],"also":[107],"post":[112],"its":[113],"financial":[114],"statements":[115],"investors":[117],"product":[119],"catalogs":[120],"potential":[122],"customers.":[123],"In":[124,451,527,604],"addition,":[125],"it":[126,319],"place":[130],"gather":[132],"inventory":[133],"data":[134,614],"messages":[136],"out-of-the-office":[138],"salespeople":[139],"other":[141],"staffers,":[142],"suppliers":[145],"receive":[147],"purchase":[148],"orders":[149],"submit":[151],"invoices.":[152],"WEB":[154],"SITES":[155],"COME":[156],"IN":[157],"multiple":[158],"styles--from":[159],"simple":[161,191],"billboard-like":[162],"design":[163],"flashy":[166],"interactive,":[167],"customer-friendly":[168],"store.":[169],"Your":[170],"job":[171],"find":[174],"style":[176],"meets":[178],"unique":[180],"needs.":[182],"The":[183,288,422,556],"basic":[184],"styles:":[185],"Static":[187],"billboards,":[188,221],"which":[189,222,235,519],"display":[192],"ads":[193],"describe":[195],"an":[196,522],"enterprise's":[197],"products":[198,253],"services":[200],"list":[202],"prices,":[203],"hours":[204],"operation":[206],"phone,":[208],"fax":[209],"e-mail":[211],"information.":[212],"They":[213],"easy":[215],"set":[217],"up.":[218],"Dynamic":[220],"sites":[224,251],"contain":[226],"information":[227,242,260],"needs":[229],"frequent":[230],"updating.":[231],"Database":[233],"site,":[234],"links":[236],"home-office":[239],"database--provides":[240],"inventory-status":[241],"remote":[244],"sales":[245,373,400,411],"staff.":[246],"Virtual":[248],"stores":[249],"displayed":[256],"sold.":[258],"Detailed":[259],"click":[264],"away.":[265],"IF":[267],"YOU'RE":[268],"WAITING":[269],"develop":[274],"before":[275],"you":[276,281,607],"join":[277],"this":[278,378,532],"fast-moving":[279],"trend,":[280],"may":[282,320,489],"waiting":[284],"long":[286],"time.":[287],"will":[290,412],"continue":[291],"grow":[293],"change,":[295],"so":[296,363],"move":[299],"on.":[300],"If":[301],"hasn't":[304,315],"launched":[305],"or,":[312],"worse":[313],"yet,":[314],"even":[316],"considered":[317],"one,":[318],"path":[324],"obsolescence.":[326],"Forecasts":[355],"business--variously":[358],"called":[359],"e-commerce":[360,525,550],"e-business--are":[362],"astronomical":[364],"that,":[365],"frankly,":[366],"they":[367],"strain":[368],"credibility.":[369],"For":[370,473],"example,":[371],"between":[374],"Thanksgiving":[375],"Christmas":[377],"past":[379,586],"year":[380],"were":[381],"four":[382],"times":[383],"comparable":[387],"1997":[388],"period":[389],"double":[391],"forecast":[393],"season.":[396],"Whether":[397],"last":[398],"year's":[399,410],"totaled":[401],"$2":[402],"billion":[403,406],"$22":[405],"whether":[408],"next":[409],"triple":[414],"sextuple":[416],"volume":[418],"isn't":[419],"point.":[421],"point":[423],"growing,":[428],"growth":[430],"exponential,":[432],"advertise":[441],"short,":[452],"those":[474],"who":[475],"aren't":[476],"plugged":[477],"into":[478],"chary":[483],"about":[484],"move,":[486],"following":[488],"provide":[490],"incentive":[491],"suspend":[493],"skepticism":[494],"hang":[496],"out":[497],"shingle:":[500],"www.yourbusiness.com.":[501],"CLICK":[502],"UNTIL":[503],"YOU":[504],"DROP":[505],"One":[506],"Net's":[509],"success":[510],"stories":[511],"amazon.com":[513],"(see":[514],"exhibit":[515],"1,":[516],"at":[517],"right),":[518],"has":[520,537],"become":[521,608],"icon":[523],"innovation.":[526],"few":[530,601],"years,":[531],"David":[533],"retail":[535],"booksellers":[536],"made":[538,593],"publishing":[540],"Goliaths":[541],"tremble":[542],"then,":[544],"wisely,":[545],"clone":[546],"their":[547,594],"fast-growing":[548],"competitor's":[549],"methods.":[551],"[Exhibit":[552],"1":[553],"ILLUSTRATION":[554],"OMITTED]":[555],"Amazon":[557],"more":[560],"than":[561],"virtual":[563],"store":[564],"sells":[566],"books:":[567],"It":[568],"tracks":[569],"customers'":[570],"buying":[571],"habits;":[572],"greets":[573],"each":[574,597],"log-on":[575],"by":[576],"name;":[577],"offers":[578],"custom":[580],"menu":[581],"titles":[583],"based":[584],"purchases;":[587],"and,":[588],"finally,":[589],"when":[590],"customers":[591],"have":[592],"selections,":[595],"processes":[596],"order":[598],"mouse":[602,638],"clicks.":[603],"fact,":[605],"once":[606],"customer,":[610],"all":[611],"essential":[613],"(reading":[615],"interests,":[616],"shipping":[617],"address":[618],"credit":[620],"card":[621],"information)":[622],"stored":[624],"Amazon's":[626],"computer,":[627],"sale":[630],"consummated":[633],"single":[637],"click.":[639],"\u2026":[640]},"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}
