{"id":"https://openalex.org/W2794655893","doi":"https://doi.org/10.1080/14241277.2017.1402019","title":"Identifying paths to audience success of media products: the media decision-makers\u2019 perspective","display_name":"Identifying paths to audience success of media products: the media decision-makers\u2019 perspective","publication_year":2017,"publication_date":"2017-12-11","ids":{"openalex":"https://openalex.org/W2794655893","doi":"https://doi.org/10.1080/14241277.2017.1402019","mag":"2794655893"},"language":"en","primary_location":{"id":"doi:10.1080/14241277.2017.1402019","doi":"https://doi.org/10.1080/14241277.2017.1402019","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14241277.2017.1402019","pdf_url":null,"source":{"id":"https://openalex.org/S4210228212","display_name":"The International Journal on Media Management","issn_l":"1424-1250","issn":["1424-1250","1424-1277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal on Media Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5167/uzh-143650","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036309189","display_name":"Marcel Verhoeven","orcid":"https://orcid.org/0000-0002-4268-0791","observed_orcids":["https://orcid.org/0000-0002-4268-0791"]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":true,"raw_author_name":"Marcel Verhoeven","raw_affiliation_strings":["Research and teaching associate, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research and teaching associate, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland","institution_ids":["https://openalex.org/I202697423"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080622024","display_name":"M. Bj\u00f8rn von Rimscha","orcid":"https://orcid.org/0000-0002-3284-6129","observed_orcids":["https://orcid.org/0000-0002-3284-6129"]},"institutions":[{"id":"https://openalex.org/I197323543","display_name":"Johannes Gutenberg University Mainz","ror":"https://ror.org/023b0x485","country_code":"DE","type":"education","lineage":["https://openalex.org/I197323543"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"M. Bj\u00f8rn von Rimscha","raw_affiliation_strings":["Head of Division, Media Business Division, Department of Communication, Johannes Gutenberg University Mainz, Mainz, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Head of Division, Media Business Division, Department of Communication, Johannes Gutenberg University Mainz, Mainz, Germany","institution_ids":["https://openalex.org/I197323543"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023247773","display_name":"Isabelle Krebs","orcid":"https://orcid.org/0000-0002-4361-7866","observed_orcids":["https://orcid.org/0000-0002-4361-7866"]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Isabelle Krebs","raw_affiliation_strings":["Senior research and teaching associate, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Senior research and teaching associate, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland","institution_ids":["https://openalex.org/I202697423"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037427703","display_name":"Gabriele Siegert","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Gabriele Siegert","raw_affiliation_strings":["Full Professor of Media Economics &amp; Management, Head of Division, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Full Professor of Media Economics &amp; Management, Head of Division, Division of Media Economics and Management, IKMZ - Department of Communication and Media Research, University of Zurich, Zurich, Switzerland","institution_ids":["https://openalex.org/I202697423"]}]},{"author_position":"last","author":{"id":null,"display_name":"Christoph Sommer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christoph Sommer","raw_affiliation_strings":["Consultant, Private enterprise, Munich, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Consultant, Private enterprise, Munich, Germany","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5036309189"],"corresponding_institution_ids":["https://openalex.org/I202697423"],"apc_list":null,"apc_paid":null,"fwci":3.1813,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.93244376,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"20","issue":"1","first_page":"51","last_page":"77"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.4546000063419342,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.4546000063419342,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.336899995803833,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.1542000025510788,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/media-products","display_name":"media products","score":0.7979999780654907},{"id":"https://openalex.org/keywords/distribution","display_name":"distribution","score":0.6399999856948853},{"id":"https://openalex.org/keywords/environmental-orientation","display_name":"environmental orientation","score":0.9599999785423279},{"id":"https://openalex.org/keywords/human-resources","display_name":"human resources","score":0.9879999756813049}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.8370082378387451},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4004644751548767},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.38507765531539917},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37387317419052124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33527305722236633},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3203498125076294},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11534854769706726}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1080/14241277.2017.1402019","doi":"https://doi.org/10.1080/14241277.2017.1402019","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14241277.2017.1402019","pdf_url":null,"source":{"id":"https://openalex.org/S4210228212","display_name":"The International Journal on Media Management","issn_l":"1424-1250","issn":["1424-1250","1424-1277"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal on Media Management","raw_type":"journal-article"},{"id":"pmh:oai:www.zora.uzh.ch:143650","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/id/eprint/143650/1/14241277.2017.pdf","pdf_url":"https://www.zora.uzh.ch/id/eprint/143650/1/14241277.2017.pdf","source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Verhoeven, Marcel; von Rimscha, M Bj\u00f8rn; Krebs, Isabelle; Siegert, Gabriele; Sommer, Christoph (2018). Identifying paths to audience success of media products: the media decision-makers\u2019 perspective. International Journal on Media Management, 20(1):51-77.","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:www.zora.uzh.ch:20.500.14742/135573","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/handle/20.500.14742/135573","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Verhoeven, M., von Rimscha, M. B., Krebs, I., Siegert, G., & Sommer, C. (2018). Identifying paths to audience success of media products: the media decision-makers\u2019 perspective. International Journal on Media Management, 20, 51\u201377. https://doi.org/10.1080/14241277.2017.1402019","raw_type":"Journal Article"},{"id":"doi:10.5167/uzh-143650","doi":"https://doi.org/10.5167/uzh-143650","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-143650","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"doi:10.5167/uzh-143650","doi":"https://doi.org/10.5167/uzh-143650","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-143650","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[{"id":"https://openalex.org/G2540653443","display_name":"Brandoriented successfactors for a transmedia model of media sucess","funder_award_id":"152769","funder_id":"https://openalex.org/F4320320924","funder_display_name":"Schweizerischer Nationalfonds zur F\u00f6rderung der Wissenschaftlichen Forschung"}],"funders":[{"id":"https://openalex.org/F4320320924","display_name":"Schweizerischer Nationalfonds zur F\u00f6rderung der Wissenschaftlichen Forschung","ror":"https://ror.org/00yjd3n13"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W52116502","https://openalex.org/W1024477237","https://openalex.org/W1556947854","https://openalex.org/W1963603542","https://openalex.org/W1967185499","https://openalex.org/W1967453354","https://openalex.org/W1988333819","https://openalex.org/W1991045527","https://openalex.org/W1995405153","https://openalex.org/W1995531651","https://openalex.org/W2003651984","https://openalex.org/W2011842125","https://openalex.org/W2018860268","https://openalex.org/W2022437424","https://openalex.org/W2024017346","https://openalex.org/W2039158284","https://openalex.org/W2048848238","https://openalex.org/W2050385256","https://openalex.org/W2054268039","https://openalex.org/W2072077357","https://openalex.org/W2090644225","https://openalex.org/W2098445866","https://openalex.org/W2104987199","https://openalex.org/W2119092313","https://openalex.org/W2126581536","https://openalex.org/W2151645056","https://openalex.org/W2152725442","https://openalex.org/W2153108457","https://openalex.org/W2159346038","https://openalex.org/W2159861630","https://openalex.org/W2160430769","https://openalex.org/W2164720390","https://openalex.org/W2316900835","https://openalex.org/W2320672278","https://openalex.org/W2327376639","https://openalex.org/W2327962938","https://openalex.org/W2344387363","https://openalex.org/W2401539708","https://openalex.org/W2550357477","https://openalex.org/W2605021829","https://openalex.org/W2797833670","https://openalex.org/W2913825766","https://openalex.org/W2975591255","https://openalex.org/W2976265568","https://openalex.org/W2977229495","https://openalex.org/W3123123052","https://openalex.org/W3125653597","https://openalex.org/W3149947401","https://openalex.org/W3193792355","https://openalex.org/W4246517034","https://openalex.org/W4298903121"],"related_works":["https://openalex.org/W6948659017","https://openalex.org/W3171146223","https://openalex.org/W2796710490","https://openalex.org/W2282616732","https://openalex.org/W2979955448","https://openalex.org/W2590680186","https://openalex.org/W1078922975","https://openalex.org/W2975591255","https://openalex.org/W7026977288","https://openalex.org/W7215326810"],"abstract_inverted_index":{"Research":[0],"on":[1,142],"media":[2,34,85,104,117,124,201],"success":[3,31,55,99,174,199],"factors":[4,32,46],"is":[5,146],"a":[6,139,200],"fragmented":[7],"field.":[8],"Definitions,":[9],"measures,":[10],"and":[11,14,42,81,122,128,167,214],"methods":[12],"vary,":[13],"findings":[15],"are":[16,71,100,158,170],"often":[17],"inconsistent.":[18],"In":[19,181],"an":[20,61,112],"attempt":[21],"to":[22,49,73,148,194,198,207],"fill":[23],"this":[24,92,108],"perceived":[25],"research":[26,89],"gap,":[27],"we":[28,57,110,134],"distilled":[29],"generic":[30],"of":[33,54,76,79,84,91,98,115,177,191,210],"products":[35],"from":[36],"the":[37,68,88,187,208,215],"literature.":[38],"Guided":[39],"by":[40],"theory":[41,144],"empirical":[43],"findings,":[44],"these":[45],"were":[47],"aggregated":[48],"complex":[50,150],"concepts,":[51],"building":[52,69,96,156,192],"blocks":[53,70,97,157],"that":[56,67,145,154],"further":[58],"investigated":[59],"in":[60,119,125,175,186],"exploratory":[62],"qualitative":[63,136],"study.":[64],"We":[65,152],"found":[66],"applicable":[72],"all":[74],"types":[75,83],"media,":[77],"independent":[78],"seriality":[80],"content":[82],"products.":[86],"Subsequently":[87],"question":[90],"article":[93],"is:":[94],"Which":[95,196],"most":[101],"important":[102],"for":[103,160,172],"products?":[105],"To":[106,130],"answer":[107],"question,":[109],"conducted":[111],"online":[113,123],"survey":[114],"255":[116],"professionals":[118],"print,":[120],"audio-visual,":[121],"Austria,":[126],"Germany":[127],"Switzerland.":[129],"analyze":[131],"our":[132],"data,":[133],"deployed":[135],"comparative":[137],"analysis,":[138],"method":[140],"based":[141],"set":[143],"suitable":[147],"investigate":[149],"causality.":[151],"conclude":[153],"four":[155],"necessary":[159],"success:":[161],"\u201cgood\u201d":[162],"distribution,":[163],"environmental":[164],"orientation,":[165],"form/design,":[166],"human":[168],"resources":[169],"preconditions":[171],"achieving":[173],"terms":[176],"audience":[178,218],"market":[179],"share.":[180],"addition,":[182],"three":[183],"patterns":[184],"emerge":[185],"sufficient":[188],"paths":[189],"(combinations":[190],"blocks)":[193],"success.":[195],"route":[197],"product":[202],"shows":[203],"can":[204],"be":[205],"related":[206],"width":[209],"its":[211],"topical":[212],"scope":[213],"corresponding":[216],"projected":[217],"size.":[219]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2018-04-06T00:00:00"}
