{"id":"https://openalex.org/W2793969770","doi":null,"title":"The Language of Airline Advertising","display_name":"The Language of Airline Advertising","publication_year":2011,"publication_date":"2011-05-04","ids":{"openalex":"https://openalex.org/W2793969770","mag":"2793969770"},"language":"en","primary_location":{"id":"mag:2793969770","doi":null,"is_oa":false,"landing_page_url":"https://digilib.k.utb.cz/handle/10563/17808","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091653112","display_name":"Gabriela Kostrhunov\u00e1","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Gabriela Kostrhunov\u00e1","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5091653112"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.5791000127792358,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.5791000127792358,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.36550000309944153,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14159","display_name":"Discourse Analysis and Cultural Communication","score":0.015799999237060547,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/airline-advertising","display_name":"airline advertising","score":0.9679999947547913},{"id":"https://openalex.org/keywords/advertising-language","display_name":"advertising language","score":0.9980000257492065},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.5220000147819519},{"id":"https://openalex.org/keywords/language-functions","display_name":"language functions","score":0.45500001311302185},{"id":"https://openalex.org/keywords/air-transport","display_name":"airline industry","score":0.3479999899864197}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7550188899040222},{"id":"https://openalex.org/C2777626052","wikidata":"https://www.wikidata.org/wiki/Q516445","display_name":"Bachelor","level":2,"score":0.6986576318740845},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.47585007548332214},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3940069377422333},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32964709401130676},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2856454849243164},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16633594036102295},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2793969770","doi":null,"is_oa":false,"landing_page_url":"https://digilib.k.utb.cz/handle/10563/17808","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W649090788","https://openalex.org/W902703214","https://openalex.org/W2041785371","https://openalex.org/W2045282267","https://openalex.org/W2056732718","https://openalex.org/W2224984670"],"related_works":["https://openalex.org/W623123857","https://openalex.org/W2358303995","https://openalex.org/W2613149893","https://openalex.org/W2901883370","https://openalex.org/W2500322327","https://openalex.org/W2943126725","https://openalex.org/W2416382341","https://openalex.org/W2230855426","https://openalex.org/W7220065346","https://openalex.org/W7128340217"],"abstract_inverted_index":{"The":[0,16,38,49,69],"aim":[1],"of":[2,11,13,24,30,35,64,78],"this":[3],"bachelor":[4],"thesis":[5,17,39],"is":[6,40],"to":[7],"explore":[8],"the":[9,20,28,54,62,74],"language":[10,25,31,58,65],"advertising":[12,57],"airline":[14,36,80],"companies.":[15,37],"deals":[18,52],"with":[19,53],"description":[21,77],"and":[22,27,47,59,76],"functions":[23],"means":[26,66],"characteristics":[29],"used":[32],"in":[33,67],"advertisements":[34],"divided":[41],"into":[42],"two":[43],"parts":[44],"?":[45],"theoretical":[46,50],"practical.":[48],"part":[51,71],"theories":[55],"behind":[56],"focuses":[60,72],"on":[61,73],"descriptions":[63],"advertising.":[68],"practical":[70],"analysis":[75],"given":[79],"advertisements.":[81]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2018-03-29T00:00:00"}
