{"id":"https://openalex.org/W2792726697","doi":"https://doi.org/10.18276/miz.2017.48-20","title":"Discount Cards as a Way of Building Relationships with Student","display_name":"Discount Cards as a Way of Building Relationships with Student","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2792726697","doi":"https://doi.org/10.18276/miz.2017.48-20","mag":"2792726697"},"language":"en","primary_location":{"id":"doi:10.18276/miz.2017.48-20","doi":"https://doi.org/10.18276/miz.2017.48-20","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2017.48-20","pdf_url":"https://wnus.edu.pl/miz/file/article/view/11641.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/11641.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112584662","display_name":"Urszula Chr\u0105chol-Barczyk","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I104588304","display_name":"University of Szczecin","ror":"https://ror.org/05vmz5070","country_code":"PL","type":"education","lineage":["https://openalex.org/I104588304"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Urszula Chr\u0105chol-Barczyk","raw_affiliation_strings":["Uniwersytet Szczeci\u0144ski, Wydzia\u0142 Zarz\u0105dzania i Ekonomiki Us\u0142ug"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uniwersytet Szczeci\u0144ski, Wydzia\u0142 Zarz\u0105dzania i Ekonomiki Us\u0142ug","institution_ids":["https://openalex.org/I104588304"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112584662"],"corresponding_institution_ids":["https://openalex.org/I104588304"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"48","issue":null,"first_page":"215","last_page":"223"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.4722000062465668,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.4722000062465668,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.28610000014305115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.16349999606609344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/discount-cards","display_name":"discount cards","score":0.9919999837875366},{"id":"https://openalex.org/keywords/student-discounts","display_name":"student discounts","score":0.8100000023841858},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.515999972820282},{"id":"https://openalex.org/keywords/relationship-building","display_name":"relationship building","score":0.6520000100135803},{"id":"https://openalex.org/keywords/youth","display_name":"youth","score":0.5120000243186951},{"id":"https://openalex.org/keywords/student-engagement","display_name":"student engagement","score":0.45899999141693115},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.5839999914169312},{"id":"https://openalex.org/keywords/pilot-study","display_name":"pilot study","score":0.4490000009536743}],"concepts":[{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.48837417364120483},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3326054513454437},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.3300771713256836}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/miz.2017.48-20","doi":"https://doi.org/10.18276/miz.2017.48-20","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2017.48-20","pdf_url":"https://wnus.edu.pl/miz/file/article/view/11641.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/miz.2017.48-20","doi":"https://doi.org/10.18276/miz.2017.48-20","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2017.48-20","pdf_url":"https://wnus.edu.pl/miz/file/article/view/11641.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.4156000018119812}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2792726697.pdf","grobid_xml":"https://content.openalex.org/works/W2792726697.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W6756144359"],"related_works":["https://openalex.org/W2901098069","https://openalex.org/W7144536896","https://openalex.org/W7037441067","https://openalex.org/W7010944866","https://openalex.org/W2942246144","https://openalex.org/W2263147111","https://openalex.org/W2794898420","https://openalex.org/W7093818939","https://openalex.org/W2888471981","https://openalex.org/W2612240139"],"abstract_inverted_index":{"Problematyka":[0],"artyku\u0142u":[1,42],"oscyluje":[2],"wok\u00f3\u0142":[3],"zagadnienia":[4],"kart":[5,48],"rabatowych,":[6],"kt\u00f3re":[7],"uczelnie":[8],"wy\u017csze":[9],"czy":[10,58],"miasta":[11],"wprowadzaj\u0105":[12],"jako":[13],"kolejne":[14],"narz\u0119dzie":[15,61],"do":[16,51],"budowania":[17,62],"relacji":[18],"z":[19],"grup\u0105":[20],"m\u0142odych":[21,54],"ludzi.":[22],"Koncepcje":[23],"tego":[24],"narz\u0119dzia":[25],"s\u0105":[26],"najcz\u0119\u015bciej":[27],"takie":[28],"same,":[29],"r\u00f3\u017cni":[30],"je":[31],"liczba":[32],"partner\u00f3w":[33],"oferuj\u0105cych":[34],"okre\u015blone":[35],"us\u0142ugi,":[36],"rabaty":[37],"oraz":[38,56],"organizator":[39],"karty.":[40],"Celem":[41],"jest":[43],"analiza":[44],"wybranych":[45],"przyk\u0142ad\u00f3w":[46],"realizacji":[47],"rabatowych":[49],"adresowanych":[50],"r\u00f3\u017cnych":[52],"grup":[53,73],"ludzi":[55],"stwierdzenie,":[57],"stanowi\u0105":[59],"one":[60],"relacji.":[63],"W":[64],"artykule":[65],"przedstawiono":[66],"wyniki":[67],"pilota\u017cowych":[68],"bada\u0144":[69],"w\u0142asnych":[70],"przeprowadzonych":[71],"w\u015br\u00f3d":[72],"studenckich":[74],"Wydzia\u0142u,":[75],"przed":[76],"wdro\u017ceniem":[77],"karty":[78],"rabatowej":[79],"Wydzia\u0142u":[80],"Zarz\u0105dzania":[81],"i":[82],"Ekonomiki":[83],"Us\u0142ug":[84],"Uniwersytetu":[85],"Szczeci\u0144skiego.":[86]},"counts_by_year":[],"updated_date":"2026-09-07T09:17:50.787605","created_date":"2018-03-29T00:00:00"}