{"id":"https://openalex.org/W2792408400","doi":"https://doi.org/10.18276/miz.2017.47-31","title":"Using Youtube Channel for Personal Brand Creation - Results of Research","display_name":"Using Youtube Channel for Personal Brand Creation - Results of Research","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2792408400","doi":"https://doi.org/10.18276/miz.2017.47-31","mag":"2792408400"},"language":"en","primary_location":{"id":"doi:10.18276/miz.2017.47-31","doi":"https://doi.org/10.18276/miz.2017.47-31","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2017.47-31","pdf_url":"https://wnus.edu.pl/miz/file/article/view/11029.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://wnus.edu.pl/miz/file/article/view/11029.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103148893","display_name":"Mateusz Grzesiak","orcid":"https://orcid.org/0000-0003-4017-0912","observed_orcids":["https://orcid.org/0000-0003-4017-0912"]},"institutions":[{"id":"https://openalex.org/I4210145463","display_name":"WSB University","ror":"https://ror.org/046tym167","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210145463"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Mateusz Grzesiak","raw_affiliation_strings":["Wy\u017csza Szko\u0142a Biznesu w D\u0105browie G\u00f3rniczej"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wy\u017csza Szko\u0142a Biznesu w D\u0105browie G\u00f3rniczej","institution_ids":["https://openalex.org/I4210145463"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5103148893"],"corresponding_institution_ids":["https://openalex.org/I4210145463"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.30907081,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"47","issue":null,"first_page":"333","last_page":"341"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.005400000140070915,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.8820000290870667},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.765999972820282},{"id":"https://openalex.org/keywords/young-generation","display_name":"younger generation","score":0.5789999961853027},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.5879999995231628},{"id":"https://openalex.org/keywords/digital-communication-technologies","display_name":"digital communication tools","score":0.47699999809265137},{"id":"https://openalex.org/keywords/best-practices","display_name":"best practices","score":0.6230000257492065}],"concepts":[{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.5523581504821777},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5128293633460999},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5014839172363281},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.40699684619903564},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3215496838092804},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3143842816352844},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.14678192138671875}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/miz.2017.47-31","doi":"https://doi.org/10.18276/miz.2017.47-31","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2017.47-31","pdf_url":"https://wnus.edu.pl/miz/file/article/view/11029.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/miz.2017.47-31","doi":"https://doi.org/10.18276/miz.2017.47-31","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2017.47-31","pdf_url":"https://wnus.edu.pl/miz/file/article/view/11029.pdf","source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2792408400.pdf","grobid_xml":"https://content.openalex.org/works/W2792408400.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2050156955","https://openalex.org/W2595822526"],"related_works":["https://openalex.org/W2767892777","https://openalex.org/W6996500726","https://openalex.org/W2884635246","https://openalex.org/W7020295342","https://openalex.org/W7154798907","https://openalex.org/W7047227725","https://openalex.org/W7055228253","https://openalex.org/W7037319559","https://openalex.org/W7071680424","https://openalex.org/W7132266953"],"abstract_inverted_index":{"Kszta\u0142towanie":[0],"marki":[1,28,47,66],"osobistej":[2,29,67],"przez":[3],"przedstawicieli":[4,31],"m\u0142odego":[5,32,55],"pokolenia":[6],"w":[7,64,72],"coraz":[8],"szerszym":[9],"zakresie":[10],"odbywa":[11],"si\u0119":[12],"dzi\u0119ki":[13],"tzw.":[14],"nowym":[15],"technologiom":[16],"informacyjno-komunikacyjnym.":[17],"Za\u0142o\u017cono,":[18],"\u017ce":[19],"kana\u0142":[20],"YouTube":[21,41,63],"jest":[22],"jednym":[23],"z":[24],"najskuteczniejszych":[25],"narz\u0119dzi":[26],"kszta\u0142towania":[27],"w\u015br\u00f3d":[30,54],"pokolenia.":[33],"W":[34],"artykule":[35],"przyj\u0119to":[36],"nast\u0119puj\u0105ce":[37],"cele:":[38],"scharakteryzowanie":[39],"kana\u0142u":[40],"jako":[42],"narz\u0119dzia":[43],"pozwalaj\u0105cego":[44],"na":[45],"kszta\u0142towanie":[46],"osobistej,":[48],"zidentyfikowanie":[49,57],"rozpoznawalno\u015bci":[50],"terminu":[51],"\u201emarka":[52],"osobista\u201d":[53],"pokolenia,":[56],"\u015bwiadomo\u015bci":[58],"dotycz\u0105cej":[59],"mo\u017cliwo\u015bci":[60],"wykorzystywania":[61],"serwisu":[62],"kszta\u0142towaniu":[65],"oraz":[68],"wskazanie":[69],"najlepszych":[70],"praktyk":[71],"badanym":[73],"zakresie.":[74]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-09-07T09:17:50.787605","created_date":"2018-03-29T00:00:00"}
