{"id":"https://openalex.org/W2790076088","doi":"https://doi.org/10.1108/jrme-06-2016-0015","title":"Service Logic Business Model Canvas","display_name":"Service Logic Business Model Canvas","publication_year":2018,"publication_date":"2018-03-26","ids":{"openalex":"https://openalex.org/W2790076088","doi":"https://doi.org/10.1108/jrme-06-2016-0015","mag":"2790076088"},"language":"en","primary_location":{"id":"doi:10.1108/jrme-06-2016-0015","doi":"https://doi.org/10.1108/jrme-06-2016-0015","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jrme-06-2016-0015","pdf_url":null,"source":{"id":"https://openalex.org/S127482291","display_name":"Journal of Research in Marketing and Entrepreneurship","issn_l":"1471-5201","issn":["1471-5201","1471-521X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Research in Marketing and Entrepreneurship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070116227","display_name":"Jukka Ojasalo","orcid":"https://orcid.org/0000-0001-9271-5879","observed_orcids":["https://orcid.org/0000-0001-9271-5879"]},"institutions":[{"id":"https://openalex.org/I133731052","display_name":"University of Helsinki","ror":"https://ror.org/040af2s02","country_code":"FI","type":"education","lineage":["https://openalex.org/I133731052"]},{"id":"https://openalex.org/I24027795","display_name":"University of Johannesburg","ror":"https://ror.org/04z6c2n17","country_code":"ZA","type":"education","lineage":["https://openalex.org/I24027795"]},{"id":"https://openalex.org/I5188418","display_name":"Laurea University of Applied Sciences","ror":"https://ror.org/05h664633","country_code":"FI","type":"education","lineage":["https://openalex.org/I5188418"]}],"countries":["FI","ZA"],"is_corresponding":false,"raw_author_name":"Jukka Ojasalo","raw_affiliation_strings":["Laurea University of Applied Sciences, Espoo, Finland and University of Helsinki, Helsinki, Finland and University of Johannesburg, Johannesburg, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Laurea University of Applied Sciences, Espoo, Finland and University of Helsinki, Helsinki, Finland and University of Johannesburg, Johannesburg, South Africa","institution_ids":["https://openalex.org/I133731052","https://openalex.org/I24027795","https://openalex.org/I5188418"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065596028","display_name":"Katri Ojasalo","orcid":"https://orcid.org/0000-0002-1284-8012","observed_orcids":["https://orcid.org/0000-0002-1284-8012"]},"institutions":[{"id":"https://openalex.org/I5188418","display_name":"Laurea University of Applied Sciences","ror":"https://ror.org/05h664633","country_code":"FI","type":"education","lineage":["https://openalex.org/I5188418"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Katri Ojasalo","raw_affiliation_strings":["Laurea University of Applied Sciences, Vantaa, Finland","Laurea Ammattikorkeakoulu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Laurea University of Applied Sciences, Vantaa, Finland","institution_ids":["https://openalex.org/I5188418"]},{"raw_affiliation_string":"Laurea Ammattikorkeakoulu","institution_ids":["https://openalex.org/I5188418"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":17.8889,"has_fulltext":false,"cited_by_count":113,"citation_normalized_percentile":{"value":0.98822545,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"20","issue":"1","first_page":"70","last_page":"98"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.7753999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.7753999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.21250000596046448,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/service-logic","display_name":"service logic","score":0.859000027179718},{"id":"https://openalex.org/keywords/business-model-canvas","display_name":"business model canvas","score":0.7900000214576721},{"id":"https://openalex.org/keywords/service-dominant-logic","display_name":"service-dominant logic","score":0.9409999847412109},{"id":"https://openalex.org/keywords/customer-dominant-logic","display_name":"customer-dominant logic","score":0.906000018119812},{"id":"https://openalex.org/keywords/business-model-development","display_name":"business model development","score":0.8090000152587891},{"id":"https://openalex.org/keywords/customer-value","display_name":"customer value","score":0.8939999938011169},{"id":"https://openalex.org/keywords/customer-centricity","display_name":"customer-centricity","score":0.5619999766349792},{"id":"https://openalex.org/keywords/service-innovation","display_name":"service innovation","score":0.8790000081062317},{"id":"https://openalex.org/keywords/customer-profile","display_name":"consumer profile","score":0.8169999718666077}],"concepts":[{"id":"https://openalex.org/C2777375223","wikidata":"https://www.wikidata.org/wiki/Q7455747","display_name":"Service-dominant logic","level":3,"score":0.6853594779968262},{"id":"https://openalex.org/C146222976","wikidata":"https://www.wikidata.org/wiki/Q1204997","display_name":"Business logic","level":2,"score":0.6081789135932922},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5869129300117493},{"id":"https://openalex.org/C206105139","wikidata":"https://www.wikidata.org/wiki/Q1393677","display_name":"Business Model Canvas","level":3,"score":0.538923978805542},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5133184790611267},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.4868561625480652},{"id":"https://openalex.org/C11066294","wikidata":"https://www.wikidata.org/wiki/Q1518244","display_name":"Business rule","level":4,"score":0.4863918125629425},{"id":"https://openalex.org/C2775940519","wikidata":"https://www.wikidata.org/wiki/Q17067742","display_name":"Logic model","level":2,"score":0.4670772850513458},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.46148768067359924},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4513857960700989},{"id":"https://openalex.org/C162754035","wikidata":"https://www.wikidata.org/wiki/Q17006331","display_name":"Artifact-centric business process model","level":5,"score":0.4263988137245178},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.346196711063385},{"id":"https://openalex.org/C207505557","wikidata":"https://www.wikidata.org/wiki/Q4374012","display_name":"Business process modeling","level":4,"score":0.3315492868423462},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33116114139556885},{"id":"https://openalex.org/C85345410","wikidata":"https://www.wikidata.org/wiki/Q851587","display_name":"Business process","level":3,"score":0.2623860836029053},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1279757022857666},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.07280048727989197},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C174998907","wikidata":"https://www.wikidata.org/wiki/Q357662","display_name":"Work in process","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jrme-06-2016-0015","doi":"https://doi.org/10.1108/jrme-06-2016-0015","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jrme-06-2016-0015","pdf_url":null,"source":{"id":"https://openalex.org/S127482291","display_name":"Journal of Research in Marketing and Entrepreneurship","issn_l":"1471-5201","issn":["1471-5201","1471-521X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Research in Marketing and Entrepreneurship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.6499999761581421,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":102,"referenced_works":["https://openalex.org/W111650437","https://openalex.org/W113044168","https://openalex.org/W118752236","https://openalex.org/W143656369","https://openalex.org/W178016035","https://openalex.org/W279724836","https://openalex.org/W566892768","https://openalex.org/W619717438","https://openalex.org/W628780798","https://openalex.org/W645560061","https://openalex.org/W1045486122","https://openalex.org/W1475099880","https://openalex.org/W1481703006","https://openalex.org/W1489109817","https://openalex.org/W1489917214","https://openalex.org/W1490168168","https://openalex.org/W1494327788","https://openalex.org/W1496151108","https://openalex.org/W1527311855","https://openalex.org/W1527749902","https://openalex.org/W1532633579","https://openalex.org/W1532816059","https://openalex.org/W1535110649","https://openalex.org/W1536245036","https://openalex.org/W1539149700","https://openalex.org/W1539352922","https://openalex.org/W1700208790","https://openalex.org/W1705908770","https://openalex.org/W1898859358","https://openalex.org/W1903023154","https://openalex.org/W1964647861","https://openalex.org/W1967961052","https://openalex.org/W1972970784","https://openalex.org/W1981504995","https://openalex.org/W1984301733","https://openalex.org/W1984552045","https://openalex.org/W1988812587","https://openalex.org/W1990550467","https://openalex.org/W1993326409","https://openalex.org/W1993699751","https://openalex.org/W1993910593","https://openalex.org/W2002656340","https://openalex.org/W2005680636","https://openalex.org/W2009464275","https://openalex.org/W2018133505","https://openalex.org/W2026835877","https://openalex.org/W2028169133","https://openalex.org/W2032285541","https://openalex.org/W2035116076","https://openalex.org/W2036159615","https://openalex.org/W2039726079","https://openalex.org/W2040262273","https://openalex.org/W2049318638","https://openalex.org/W2054877429","https://openalex.org/W2055786131","https://openalex.org/W2062285250","https://openalex.org/W2066990553","https://openalex.org/W2070504166","https://openalex.org/W2071533503","https://openalex.org/W2075284967","https://openalex.org/W2077356795","https://openalex.org/W2077650299","https://openalex.org/W2077973510","https://openalex.org/W2078854905","https://openalex.org/W2080039638","https://openalex.org/W2091683391","https://openalex.org/W2093712995","https://openalex.org/W2094729523","https://openalex.org/W2095026705","https://openalex.org/W2095498460","https://openalex.org/W2103810259","https://openalex.org/W2103897594","https://openalex.org/W2104983861","https://openalex.org/W2107640607","https://openalex.org/W2121724985","https://openalex.org/W2122460764","https://openalex.org/W2126840412","https://openalex.org/W2126893236","https://openalex.org/W2132368357","https://openalex.org/W2140476057","https://openalex.org/W2140940613","https://openalex.org/W2141647475","https://openalex.org/W2143622967","https://openalex.org/W2148333342","https://openalex.org/W2152604313","https://openalex.org/W2164314939","https://openalex.org/W2166737518","https://openalex.org/W2474017126","https://openalex.org/W2478114808","https://openalex.org/W2503974448","https://openalex.org/W2589144153","https://openalex.org/W2591531586","https://openalex.org/W2630669593","https://openalex.org/W2901222327","https://openalex.org/W2914482883","https://openalex.org/W3122682123","https://openalex.org/W3149395617","https://openalex.org/W3200816140","https://openalex.org/W4244424352","https://openalex.org/W4252564718","https://openalex.org/W4321270982","https://openalex.org/W6996443797"],"related_works":["https://openalex.org/W7008428582","https://openalex.org/W4255850446","https://openalex.org/W626110129","https://openalex.org/W1736407734","https://openalex.org/W181469960","https://openalex.org/W2058430939","https://openalex.org/W2283080573","https://openalex.org/W2986252618","https://openalex.org/W2252891999","https://openalex.org/W4200431525"],"abstract_inverted_index":{"Purpose":[0],"The":[1,56,89,136],"purpose":[2],"of":[3,24,63,96,130,142,169,173,185,229,233,280],"this":[4],"study":[5,42,109,258],"is":[6,43,92,165,214],"to":[7,122,216,219,243,254,286],"develop":[8],"a":[9,61,78,93,174,182,186,192,209,226],"service":[10,35,111,153,255,260],"logic":[11,36,112,144,232,261,292],"oriented":[12],"framework":[13],"for":[14],"business":[15,31,114,131,175,188,201,211,239,263,282,288],"model":[16,115,132,189,240,264,289],"development.":[17,133],"\u201cService":[18],"logic\u201d":[19],"covers":[20],"the":[21,25,52,76,97,124,128,140,163,167,171,198,230,268,281],"basic":[22],"principles":[23],"three":[26],"contemporary":[27],"customer":[28,125,158,164,221,231,272,275],"value":[29,159,276],"focused":[30],"logics:":[32],"service-dominant":[33,143,291],"logic,":[34],"and":[37,50,72,103,117,146,190,246,248,252,270,274,284,290],"customer-dominant":[38],"logic.":[39,256],"Design/methodology/approach":[40],"This":[41,108,257],"based":[44,156],"on":[45,120,157],"an":[46],"empirical":[47],"qualitative":[48],"research":[49],"deployed":[51],"focus":[53,66],"group":[54,67],"method.":[55],"data":[57],"are":[58],"generated":[59],"in":[60,113,127,149,166,207,262,277],"series":[62],"interactive":[64],"co-creative":[65],"workshops":[68],"involving":[69],"both":[70,180,287],"practitioners":[71],"academics.":[73],"Findings":[74],"As":[75],"outcome,":[77],"new":[79,90,187],"tool":[80,194],"was":[81],"developed,":[82],"called":[83],"Service":[84],"Logic":[85],"Business":[86,99],"Model":[87,100],"Canvas.":[88],"canvas":[91,138],"modified":[94],"version":[95],"original":[98],"Canvas":[101],"(Osterwalder":[102],"Pigneur,":[104],"2010).":[105],"Research":[106],"limitations/implications":[107],"adopts":[110,259],"thinking":[116],"increases":[118],"knowledge":[119],"how":[121],"keep":[123],"needs":[126],"centre":[129,168],"Practical":[134],"implications":[135],"developed":[137],"makes":[139],"theory":[141],"tangible":[145],"easily":[147],"applicable":[148],"practice.":[150],"It":[151,177,203,213,266],"enables":[152],"innovation":[154],"truly":[155],"by":[160],"ensuring":[161],"that":[162,195],"all":[170],"elements":[172],"model.":[176,202],"can":[178,204],"function":[179],"as":[181,191],"rapid":[183],"prototype":[184],"communication":[193],"quickly":[196],"illustrates":[197],"company\u2019s":[199],"current":[200],"also":[205],"help":[206],"creating":[208],"customer-centred":[210],"culture.":[212],"designed":[215],"be":[217,244],"applied":[218],"each":[220,234,278],"profile":[222],"separately,":[223],"thus":[224],"enabling":[225],"deeper":[227],"understanding":[228,273],"relevant":[235],"profile.":[236],"Originality/value":[237],"Earlier":[238],"frameworks":[241],"tend":[242],"provider-centric":[245],"goods-dominant,":[247],"require":[249],"further":[250],"development":[251],"adaptation":[253],"thinking.":[265],"embeds":[267],"true":[269],"deep":[271],"element":[279],"model,":[283],"contributes":[285],"literature.":[293]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":18},{"year":2023,"cited_by_count":17},{"year":2022,"cited_by_count":26},{"year":2021,"cited_by_count":23},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-03-29T00:00:00"}