{"id":"https://openalex.org/W2787218516","doi":"https://doi.org/10.33376/ik.v2i2.38","title":"Strategi Promosi Hotel melalui Wisata Syariah dalam Meningkatkan Kualitas Pelayanan Jasa","display_name":"Strategi Promosi Hotel melalui Wisata Syariah dalam Meningkatkan Kualitas Pelayanan Jasa","publication_year":2018,"publication_date":"2018-01-20","ids":{"openalex":"https://openalex.org/W2787218516","doi":"https://doi.org/10.33376/ik.v2i2.38","mag":"2787218516"},"language":"en","primary_location":{"id":"doi:10.33376/ik.v2i2.38","doi":"https://doi.org/10.33376/ik.v2i2.38","is_oa":true,"landing_page_url":"https://doi.org/10.33376/ik.v2i2.38","pdf_url":null,"source":{"id":"https://openalex.org/S4210177626","display_name":"Inter Komunika Jurnal Komunikasi","issn_l":"2548-3749","issn":["2548-3749","2615-4420"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275137","host_organization_name":"STIKOM InterStudi","host_organization_lineage":["https://openalex.org/I4405275137"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"InterKomunika","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.33376/ik.v2i2.38","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067265513","display_name":"Suhendra Atmaja","orcid":"https://orcid.org/0009-0003-8824-0331","observed_orcids":["https://orcid.org/0009-0003-8824-0331"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Suhendra Atmaja","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5068263831","display_name":"Poppy Ruliana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Poppy Ruliana","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.346,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.71937827,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":"2","issue":"2","first_page":"182","last_page":"182"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.8130000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.8130000233650208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.05979999899864197,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0502999983727932,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sharia-tourism","display_name":"sharia tourism","score":0.8700000047683716},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.8389999866485596},{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.8539999723434448},{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":0.8450000286102295},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9919999837875366},{"id":"https://openalex.org/keywords/direct-promotion","display_name":"direct promotion","score":0.7799999713897705},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9890000224113464},{"id":"https://openalex.org/keywords/tourist-satisfaction","display_name":"tourist satisfaction","score":0.765999972820282}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7976727485656738},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7571401596069336},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6235479116439819},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.6139281988143921},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.6101148128509521},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47808408737182617},{"id":"https://openalex.org/C168702047","wikidata":"https://www.wikidata.org/wiki/Q482752","display_name":"Sharia","level":3,"score":0.47733360528945923},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.47725579142570496},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.46473240852355957},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4195250868797302},{"id":"https://openalex.org/C4445939","wikidata":"https://www.wikidata.org/wiki/Q432","display_name":"Islam","level":2,"score":0.15938079357147217},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1470189392566681},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.13534709811210632},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.07381346821784973},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33376/ik.v2i2.38","doi":"https://doi.org/10.33376/ik.v2i2.38","is_oa":true,"landing_page_url":"https://doi.org/10.33376/ik.v2i2.38","pdf_url":null,"source":{"id":"https://openalex.org/S4210177626","display_name":"Inter Komunika Jurnal Komunikasi","issn_l":"2548-3749","issn":["2548-3749","2615-4420"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275137","host_organization_name":"STIKOM InterStudi","host_organization_lineage":["https://openalex.org/I4405275137"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"InterKomunika","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33376/ik.v2i2.38","doi":"https://doi.org/10.33376/ik.v2i2.38","is_oa":true,"landing_page_url":"https://doi.org/10.33376/ik.v2i2.38","pdf_url":null,"source":{"id":"https://openalex.org/S4210177626","display_name":"Inter Komunika Jurnal Komunikasi","issn_l":"2548-3749","issn":["2548-3749","2615-4420"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405275137","host_organization_name":"STIKOM InterStudi","host_organization_lineage":["https://openalex.org/I4405275137"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"InterKomunika","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7043505463","https://openalex.org/W7166617850","https://openalex.org/W7166620268","https://openalex.org/W7058049658","https://openalex.org/W2896958136","https://openalex.org/W7216201491","https://openalex.org/W2970889655","https://openalex.org/W2916254286","https://openalex.org/W7010216263","https://openalex.org/W2557459771"],"abstract_inverted_index":{"Abstract.":[0],"Sari":[1,91,108,135,239,247,258,305],"Ater":[2,92,109,136,240,248,259,306],"Hotel":[3,93,110,137,241,249,260,307],"&":[4,94,111,138,242,250,255,261,294,308],"Resort":[5,95,112,139,262,309],"is":[6,12,37,103,127,183,226,236,284],"located":[7],"area":[8],"Ciater":[9,28],"Subang":[10],"Regency":[11],"a":[13],"company":[14],"entrusted":[15],"by":[16,35],"the":[17,22,47,53,85,97,118,130,145,150,162,176,179,184,193,196,264,301,324,327,342,354,358,362],"Municipal":[18],"Government":[19],"to":[20,46,51,60,96,128,149,161,173,201,314,331,340,361],"manage":[21],"natural":[23],"attractions":[24],"of":[25,55,88,120,124,147,154,164,190,195,208,300,348,356,386],"hot":[26],"water":[27],"promotion":[29,155,180,319],"strategy":[30,330],"based":[31],"travel":[32,115,142,312],"sharia":[33,114,141,311],"done":[34,285],"far":[36],"direct":[38,221,321],"(direct":[39],"promotion)":[40,44],"and":[41,132,220,231,263,279,320,344,370,379],"indirectly":[42],"(indirect":[43],"addressed":[45],"consumers":[48],"/":[49,99,291],"travelers":[50],"encourage":[52],"achievement":[54],"promotional":[56,106,133,199,209],"services,":[57],"companies":[58],"need":[59,177],"provide":[61,77],"additional":[62,79],"services":[63,69,75,80],"(supplement":[64],"service)":[65],"on":[66],"transactions":[67],"core":[68,74],"(core":[70],"services)":[71],"so":[72,338],"that":[73,170,299],"can":[76,351],"satisfaction,":[78],"may":[81],"be":[82],"reflected":[83],"in":[84,116,143,157,171,233],"mix":[86],"elements":[87],"service":[89,148,357],"offered":[90],"visitors":[98],"tourists.":[100,151],"The":[101,122,152,223,296],"problem":[102],"how":[104],"do":[105,315,332],"strategies":[107,134,156,350],"through":[113,140,273,286,310],"improving":[117,144],"quality":[119,146,355],"service.":[121],"purpose":[123],"this":[125,158,234],"study":[126,159],"analyze":[129],"mengetahuai":[131],"concept":[153],"refers":[160],"opinion":[163],"Philip":[165],"Kotler":[166],"(2002)":[167],"who":[168,267,365],"argued":[169],"order":[172],"effectively":[174],"promote":[175],"for":[178,187,323],"mix,":[181],"which":[182],"optimal":[185],"combination":[186],"any":[188],"kind":[189],"events":[191],"or":[192],"selection":[194],"most":[197],"effective":[198],"activities":[200],"increase":[202],"sales.":[203],"There":[204],"are":[205],"four":[206,302,347],"types":[207],"activities,":[210],"among":[211],"others:":[212],"advertising,":[213],"personal":[214,316,334],"selling,":[215,317],"sales":[216,318],"promotion,":[217,325],"public":[218,328],"relations":[219,329],"promotion.":[222],"method":[224],"used":[225],"descriptive":[227],"qualitative,":[228],"key":[229],"informants":[230],"informant":[232],"research":[235],"Marketing":[237],"Manager":[238,246,257],"Resort,":[243,251],"Public":[244],"Relations":[245],"Front":[252],"Liner,":[253],"F":[254],"B":[256],"few":[265],"tourists":[266,364],"come":[268,366],"visit.":[269],"Data":[270,281],"was":[271,336],"collected":[272],"several":[274],"stages,":[275],"observation,":[276],"interview,":[277],"documentation":[278],"triangulation.":[280],"analysis":[282],"technique":[283],"data":[287],"reduction,":[288],"display,":[289],"verification":[290],"conclusion":[292],"(Miles":[293],"Huberman).":[295],"results":[297],"showed":[298],"starategi":[303],"sale":[304],"tend":[313],"dam":[322],"while":[326],"more":[333],"approach":[335],"persuasive,":[337],"as":[339],"form":[341],"image":[343],"reputation.":[345],"All":[346],"these":[349],"actually":[352],"improve":[353],"hotel":[359],"proved":[360],"many":[363],"both":[367],"from":[368,371,374],"domestic":[369],"abroad,":[372],"including":[373],"Japan,":[375],"Saudi":[376],"Arabia,":[377],"Singapore":[378],"Malaysia.Keywords":[380],":":[381],"Communication,":[382],"Promotion":[383],"Strategy,":[384],"Quality":[385],"Service":[387]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2018-02-23T00:00:00"}
