{"id":"https://openalex.org/W2784040739","doi":"https://doi.org/10.35757/kis.2016.60.3.3","title":"Aktywno\u015b\u0107 fizyczna, (niepe\u0142no)sprawno\u015b\u0107 i zdrowie w reklamach najwi\u0119kszych imprez sportowych \u015bwiata","display_name":"Aktywno\u015b\u0107 fizyczna, (niepe\u0142no)sprawno\u015b\u0107 i zdrowie w reklamach najwi\u0119kszych imprez sportowych \u015bwiata","publication_year":2016,"publication_date":"2016-09-19","ids":{"openalex":"https://openalex.org/W2784040739","doi":"https://doi.org/10.35757/kis.2016.60.3.3","mag":"2784040739"},"language":"en","primary_location":{"id":"doi:10.35757/kis.2016.60.3.3","doi":"https://doi.org/10.35757/kis.2016.60.3.3","is_oa":true,"landing_page_url":"https://doi.org/10.35757/kis.2016.60.3.3","pdf_url":"http://czasopisma.isppan.waw.pl/index.php/kis/article/download/1258/1029","source":{"id":"https://openalex.org/S4210196215","display_name":"Kultura i Spo\u0142ecze\u0144stwo","issn_l":"0023-5172","issn":["0023-5172","2300-195X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","jufo-1","poland-70"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kultura i Spo\u0142ecze\u0144stwo","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://czasopisma.isppan.waw.pl/index.php/kis/article/download/1258/1029","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017987529","display_name":"Tomasz Sahaj","orcid":"https://orcid.org/0000-0003-0633-7993","observed_orcids":["https://orcid.org/0000-0003-0633-7993"]},"institutions":[{"id":"https://openalex.org/I4210158789","display_name":"Akademia Wychowania Fizycznego im. Eugeniusza Piaseckiego w Poznaniu","ror":"https://ror.org/04s8tv284","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210158789"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Tomasz Sahaj","raw_affiliation_strings":["Akademia Wychowania Fizycznego im. Eugeniusza Piaseckiego w Poznaniu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akademia Wychowania Fizycznego im. Eugeniusza Piaseckiego w Poznaniu","institution_ids":["https://openalex.org/I4210158789"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5017987529"],"corresponding_institution_ids":["https://openalex.org/I4210158789"],"apc_list":null,"apc_paid":null,"fwci":0.7581,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.83966401,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"60","issue":"3","first_page":"35","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.788100004196167,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.788100004196167,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13296","display_name":"Physical Education and Sports Studies","score":0.09679999947547913,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.022600000724196434,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-advertising","display_name":"sports advertising","score":0.7860000133514404},{"id":"https://openalex.org/keywords/exercise","display_name":"physical activity","score":0.5559999942779541},{"id":"https://openalex.org/keywords/disability","display_name":"disability","score":0.8610000014305115},{"id":"https://openalex.org/keywords/representation-of-disability","display_name":"disability representation","score":0.4560000002384186},{"id":"https://openalex.org/keywords/health-promotion","display_name":"health promotion","score":0.6019999980926514},{"id":"https://openalex.org/keywords/mass-media","display_name":"mass media","score":0.5329999923706055},{"id":"https://openalex.org/keywords/social-responsibility","display_name":"social responsibility","score":0.6349999904632568},{"id":"https://openalex.org/keywords/super-bowl","display_name":"Super Bowl","score":0.5849999785423279},{"id":"https://openalex.org/keywords/olympic-games","display_name":"Olympic Games","score":0.9829999804496765},{"id":"https://openalex.org/keywords/paralympic-games","display_name":"Paralympic Games","score":0.9980000257492065},{"id":"https://openalex.org/keywords/fifa-world-cup","display_name":"FIFA World Cup","score":0.7450000047683716},{"id":"https://openalex.org/keywords/european-championship","display_name":"European Championship","score":0.7689999938011169},{"id":"https://openalex.org/keywords/healthy-lifestyle","display_name":"healthy lifestyle","score":0.4690000116825104},{"id":"https://openalex.org/keywords/diseases-of-civilization","display_name":"civilization diseases","score":0.6610000133514404}],"concepts":[{"id":"https://openalex.org/C2779501167","wikidata":"https://www.wikidata.org/wiki/Q1079023","display_name":"Championship","level":2,"score":0.7463293075561523},{"id":"https://openalex.org/C2775884009","wikidata":"https://www.wikidata.org/wiki/Q1344963","display_name":"World championship","level":2,"score":0.5229873657226562},{"id":"https://openalex.org/C2778444522","wikidata":"https://www.wikidata.org/wiki/Q1081491","display_name":"Football","level":2,"score":0.5220196843147278},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.5135219693183899},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4888541102409363},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.456430584192276},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.3703543543815613},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32776960730552673},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.29700520634651184},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.21852096915245056},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08346664905548096}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35757/kis.2016.60.3.3","doi":"https://doi.org/10.35757/kis.2016.60.3.3","is_oa":true,"landing_page_url":"https://doi.org/10.35757/kis.2016.60.3.3","pdf_url":"http://czasopisma.isppan.waw.pl/index.php/kis/article/download/1258/1029","source":{"id":"https://openalex.org/S4210196215","display_name":"Kultura i Spo\u0142ecze\u0144stwo","issn_l":"0023-5172","issn":["0023-5172","2300-195X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","jufo-1","poland-70"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kultura i Spo\u0142ecze\u0144stwo","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35757/kis.2016.60.3.3","doi":"https://doi.org/10.35757/kis.2016.60.3.3","is_oa":true,"landing_page_url":"https://doi.org/10.35757/kis.2016.60.3.3","pdf_url":"http://czasopisma.isppan.waw.pl/index.php/kis/article/download/1258/1029","source":{"id":"https://openalex.org/S4210196215","display_name":"Kultura i Spo\u0142ecze\u0144stwo","issn_l":"0023-5172","issn":["0023-5172","2300-195X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","jufo-1","poland-70"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Kultura i Spo\u0142ecze\u0144stwo","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2784040739.pdf","grobid_xml":"https://content.openalex.org/works/W2784040739.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W385915133","https://openalex.org/W836855329","https://openalex.org/W1515053664","https://openalex.org/W1888650353","https://openalex.org/W1901047629","https://openalex.org/W1907240469","https://openalex.org/W2124920394","https://openalex.org/W2971289523","https://openalex.org/W2980891040","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2890922486","https://openalex.org/W7032728870","https://openalex.org/W3118140283","https://openalex.org/W2740711001","https://openalex.org/W2564254941","https://openalex.org/W6983934427","https://openalex.org/W1543566325","https://openalex.org/W2800307996","https://openalex.org/W6991152582","https://openalex.org/W6990855532"],"abstract_inverted_index":{"The":[0,39],"aim":[1],"of":[2,49,54,64],"this":[3],"article":[4],"is":[5,59,69,80],"to":[6,93,100,107],"examine":[7],"the":[8,17,21,24,31,42,47,50,60,65,91],"commercials":[9,51,83],"broadcast":[10],"during":[11],"prestigious":[12],"sports":[13],"events,":[14],"such":[15],"as":[16,52,104],"Super":[18],"Bowl":[19],"in":[20,37,82,88,102],"United":[22],"States,":[23],"Olympic":[25],"Games":[26],"and":[27,30,34,45,99],"Paralympic":[28],"Games,":[29],"World":[32],"Cup":[33],"European":[35],"Championship":[36],"football.":[38],"author":[40],"uses":[41],"qualitative":[43],"method":[44],"analyzes":[46],"content":[48],"texts":[53],"contemporary":[55],"culture.":[56],"Mass":[57],"media":[58],"universal":[61],"communication":[62],"platform":[63],"\u2018global":[66],"village.\u2019":[67],"There":[68],"a":[70],"certain":[71],"expectation":[72],"that":[73],"it":[74],"will":[75],"be":[76],"socially":[77],"responsible,":[78],"which":[79],"reflected":[81],"involving":[84],"disabled":[85],"persons,":[86],"or":[87],"those":[89],"encouraging":[90],"audience":[92],"adopt":[94],"an":[95,105],"active,":[96],"healthy":[97],"lifestyle":[98],"engage":[101],"sport":[103],"antidote":[106],"civilizational":[108],"diseases.":[109]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-01-26T00:00:00"}
