{"id":"https://openalex.org/W2783063263","doi":null,"title":"Building Brand Love: A Dynamic Capabilities Approach","display_name":"Building Brand Love: A Dynamic Capabilities Approach","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2783063263","mag":"2783063263"},"language":"en","primary_location":{"id":"pmh:oai:opus.reutlingen-university.de:1425","doi":null,"is_oa":true,"landing_page_url":"https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14255","pdf_url":null,"source":{"id":"https://openalex.org/S4306400499","display_name":"Reutlingen University Academic Bibliography (Reutlingen University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I57589565","host_organization_name":"Reutlingen University","host_organization_lineage":["https://openalex.org/I57589565"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceobject"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14255","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050289649","display_name":"Alexander Rossmann","orcid":"https://orcid.org/0000-0002-9857-8147","observed_orcids":["https://orcid.org/0000-0002-9857-8147"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alexander Rossmann","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9857-8147","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5031558526","display_name":"Tim Wilke","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tim Wilke","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8568,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.83557449,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"135","last_page":"146"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.538100004196167,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.538100004196167,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.42260000109672546,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.016200000420212746,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":0.8999999761581421},{"id":"https://openalex.org/keywords/dynamic-capabilities","display_name":"dynamic capabilities","score":0.9950000047683716},{"id":"https://openalex.org/keywords/customer-expertise","display_name":"customer expertise","score":0.8730000257492065},{"id":"https://openalex.org/keywords/competitive-differentiation","display_name":"competitive differentiation","score":0.8489999771118164},{"id":"https://openalex.org/keywords/resource-based-view","display_name":"resource-based view","score":0.7480000257492065},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.5239999890327454},{"id":"https://openalex.org/keywords/marketing-executives","display_name":"marketing executives","score":0.5270000100135803},{"id":"https://openalex.org/keywords/mediating-and-moderating-effects","display_name":"mediating and moderating effects","score":0.7350000143051147}],"concepts":[{"id":"https://openalex.org/C2780504989","wikidata":"https://www.wikidata.org/wiki/Q2742037","display_name":"Dynamic capabilities","level":2,"score":0.7736468315124512},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.6801078915596008},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.606514573097229},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5646823048591614},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5323230624198914},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49203965067863464},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.45656120777130127},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4462149739265442},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.43651485443115234},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3557665944099426},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34886977076530457},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:opus.reutlingen-university.de:1425","doi":null,"is_oa":true,"landing_page_url":"https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14255","pdf_url":null,"source":{"id":"https://openalex.org/S4306400499","display_name":"Reutlingen University Academic Bibliography (Reutlingen University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I57589565","host_organization_name":"Reutlingen University","host_organization_lineage":["https://openalex.org/I57589565"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceobject"},{"id":"mag:2783063263","doi":null,"is_oa":false,"landing_page_url":"https://publikationen.reutlingen-university.de/files/1425/1425.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:opus.reutlingen-university.de:1425","doi":null,"is_oa":true,"landing_page_url":"https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14255","pdf_url":null,"source":{"id":"https://openalex.org/S4306400499","display_name":"Reutlingen University Academic Bibliography (Reutlingen University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I57589565","host_organization_name":"Reutlingen University","host_organization_lineage":["https://openalex.org/I57589565"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceobject"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1970380220","https://openalex.org/W1977646262","https://openalex.org/W1978707393","https://openalex.org/W1987181172","https://openalex.org/W1991623719","https://openalex.org/W2019476735","https://openalex.org/W2023803291","https://openalex.org/W2038339047","https://openalex.org/W2040780635","https://openalex.org/W2043711666","https://openalex.org/W2049091867","https://openalex.org/W2053944595","https://openalex.org/W2061977616","https://openalex.org/W2076389556","https://openalex.org/W2084189378","https://openalex.org/W2091297564","https://openalex.org/W2105846236","https://openalex.org/W2108767715","https://openalex.org/W2113136459","https://openalex.org/W2123709218","https://openalex.org/W2130711665","https://openalex.org/W2136244141","https://openalex.org/W2148740810","https://openalex.org/W2155280457","https://openalex.org/W2164405127","https://openalex.org/W2172993583","https://openalex.org/W2173004036","https://openalex.org/W2322930225","https://openalex.org/W2330888036","https://openalex.org/W2339452673","https://openalex.org/W2460916742","https://openalex.org/W2516495267","https://openalex.org/W2521828077"],"related_works":["https://openalex.org/W7047658297","https://openalex.org/W2227842876","https://openalex.org/W4409778513","https://openalex.org/W3208682316","https://openalex.org/W2913353477","https://openalex.org/W4414703325","https://openalex.org/W7219949904","https://openalex.org/W4388751299","https://openalex.org/W4205777075","https://openalex.org/W3027200924"],"abstract_inverted_index":{"This":[0,32],"paper":[1,33],"investigates":[2],"the":[3,21,26,52,67,87,124],"impact":[4,53,68],"of":[5,54,69],"dynamic":[6,41,56,71,127],"capabilities":[7,23,42,57,72,89,128],"(DC)":[8],"on":[9,35,58,73,104],"brand":[10,30,46,59,74,95,130],"love.":[11,31,96,131],"From":[12],"a":[13,78,98,120,142],"resource-based":[14],"view,":[15],"there":[16],"is":[17,51,135],"little":[18],"clarity":[19],"vis-\u00e0-vis":[20],"specific":[22,70,88],"that":[24,90,116,140],"drive":[25],"ability":[27],"to":[28,85,93],"create":[29],"focuses":[34],"three":[36],"research":[37,80],"questions:":[38],"Firstly,":[39],"which":[40,62],"are":[43],"relevant":[44],"for":[45],"love?":[47,60,75],"Secondly,":[48],"how":[49],"strong":[50],"certain":[55],"Thirdly,":[61],"conditions":[63],"mediate":[64],"and":[65,107,129,148],"moderate":[66],"Data":[76],"from":[77],"multi-method":[79],"approach":[81],"have":[82,141],"been":[83],"used":[84],"itentify":[86],"corporations":[91],"need,":[92],"enhance":[94],"Furthermore,":[97,132],"standardized":[99],"online":[100],"survey":[101],"was":[102],"conducted":[103],"marketing":[105],"executives":[106],"evaluated":[108],"by":[109],"structural":[110],"equation":[111],"modeling.":[112],"The":[113],"results":[114],"indicate,":[115],"customer":[117],"expertise":[118],"plays":[119],"major":[121],"role":[122],"in":[123,138,146],"relationship":[125,134],"between":[126],"this":[133],"more":[136],"important":[137],"markets":[139],"low":[143],"competitive":[144],"differentiation":[145],"products":[147],"services.":[149]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2018-01-26T00:00:00"}