{"id":"https://openalex.org/W2782717469","doi":"https://doi.org/10.1057/s41262-018-0091-7","title":"The impact of increased brand penetration on luxury desirability: a dual effect","display_name":"The impact of increased brand penetration on luxury desirability: a dual effect","publication_year":2018,"publication_date":"2018-01-16","ids":{"openalex":"https://openalex.org/W2782717469","doi":"https://doi.org/10.1057/s41262-018-0091-7","mag":"2782717469"},"language":"en","primary_location":{"id":"doi:10.1057/s41262-018-0091-7","doi":"https://doi.org/10.1057/s41262-018-0091-7","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41262-018-0091-7","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089299381","display_name":"Jean\u2010No\u00ebl Kapferer","orcid":"https://orcid.org/0000-0002-1900-0751","observed_orcids":["https://orcid.org/0000-0002-1900-0751"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jean-No\u00ebl M. Kapferer","raw_affiliation_strings":["INSEEC Business School, 43 Quai de Grenelle, 75015, Paris, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"INSEEC Business School, 43 Quai de Grenelle, 75015, Paris, France","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083083837","display_name":"Pierre Valette\u2010Florence","orcid":"https://orcid.org/0000-0003-0444-0030","observed_orcids":["https://orcid.org/0000-0003-0444-0030"]},"institutions":[{"id":"https://openalex.org/I21491767","display_name":"Aix-Marseille Universit\u00e9","ror":"https://ror.org/035xkbk20","country_code":"FR","type":"education","lineage":["https://openalex.org/I21491767"]},{"id":"https://openalex.org/I4399598385","display_name":"Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille","ror":"https://ror.org/02gam0808","country_code":"FR","type":"facility","lineage":["https://openalex.org/I143002897","https://openalex.org/I21491767","https://openalex.org/I4399598385"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Pierre Valette-Florence","raw_affiliation_strings":["CERGAM, EA, 4225, Aix-Marseille Universit\u00e9, France","Grenoble-IAE, 525 Avenue Centrale, Saint-Martin-d\u2019H\u00e8res, 38400, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CERGAM, EA, 4225, Aix-Marseille Universit\u00e9, France","institution_ids":["https://openalex.org/I21491767","https://openalex.org/I4399598385"]},{"raw_affiliation_string":"Grenoble-IAE, 525 Avenue Centrale, Saint-Martin-d\u2019H\u00e8res, 38400, France","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5089299381"],"corresponding_institution_ids":[],"apc_list":{"value":3390,"currency":"USD","value_usd":3390},"apc_paid":null,"fwci":3.1359,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.92293891,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"25","issue":"5","first_page":"424","last_page":"435"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.9470000267028809},{"id":"https://openalex.org/keywords/brand-penetration","display_name":"brand penetration","score":0.9890000224113464},{"id":"https://openalex.org/keywords/brand-prestige","display_name":"brand prestige","score":0.9409999847412109},{"id":"https://openalex.org/keywords/symbolic-capital","display_name":"symbolic capital","score":0.6309999823570251},{"id":"https://openalex.org/keywords/hedonic-consumption","display_name":"hedonic consumption","score":0.6769999861717224},{"id":"https://openalex.org/keywords/brand-dilution","display_name":"brand dilution","score":0.5600000023841858},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6389999985694885},{"id":"https://openalex.org/keywords/affluent-consumers","display_name":"affluent consumers","score":0.7129999995231628}],"concepts":[{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6870136857032776},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5693259239196777},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5563948750495911},{"id":"https://openalex.org/C2778329345","wikidata":"https://www.wikidata.org/wiki/Q919978","display_name":"Prestige","level":2,"score":0.551716685295105},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5366026759147644},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5289437770843506},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49203917384147644},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.47632724046707153},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.41233834624290466},{"id":"https://openalex.org/C2781095916","wikidata":"https://www.wikidata.org/wiki/Q36348","display_name":"Dream","level":2,"score":0.4117875397205353},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3387244939804077},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11142885684967041},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1057/s41262-018-0091-7","doi":"https://doi.org/10.1057/s41262-018-0091-7","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41262-018-0091-7","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-03513386v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-03513386","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Brand Management, 2018, 25 (5), pp.424-435. ⟨10.1057/s41262-018-0091-7⟩","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0091-7","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1057/s41262-018-0091-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4099999964237213}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W28731800","https://openalex.org/W156620619","https://openalex.org/W333764539","https://openalex.org/W618691816","https://openalex.org/W650494411","https://openalex.org/W1512366833","https://openalex.org/W1533200881","https://openalex.org/W1533420847","https://openalex.org/W1597106864","https://openalex.org/W1597749496","https://openalex.org/W1967881752","https://openalex.org/W1985977391","https://openalex.org/W1993518626","https://openalex.org/W1994407066","https://openalex.org/W2005813791","https://openalex.org/W2011587480","https://openalex.org/W2024110803","https://openalex.org/W2041815189","https://openalex.org/W2051237938","https://openalex.org/W2057469303","https://openalex.org/W2057536404","https://openalex.org/W2059726439","https://openalex.org/W2090552208","https://openalex.org/W2093086151","https://openalex.org/W2110733496","https://openalex.org/W2116305749","https://openalex.org/W2130564866","https://openalex.org/W2136180926","https://openalex.org/W2140561695","https://openalex.org/W2253376583","https://openalex.org/W2283650985","https://openalex.org/W2338295178","https://openalex.org/W2344981346","https://openalex.org/W2417469884","https://openalex.org/W2973172851","https://openalex.org/W3122877168","https://openalex.org/W4235678817","https://openalex.org/W4244181963","https://openalex.org/W4246301527","https://openalex.org/W4301377693","https://openalex.org/W6630586217"],"related_works":["https://openalex.org/W2764158443","https://openalex.org/W2497107979","https://openalex.org/W2344981346","https://openalex.org/W2031295917","https://openalex.org/W7148180691","https://openalex.org/W2467912129","https://openalex.org/W4213038623","https://openalex.org/W2155354252","https://openalex.org/W2239610902","https://openalex.org/W2608972041"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2018-01-26T00:00:00"}