{"id":"https://openalex.org/W2779502004","doi":"https://doi.org/10.22495/jgr_v6_i4_p2","title":"Governance of private label as a strategic asset: developing a brand valuation model","display_name":"Governance of private label as a strategic asset: developing a brand valuation model","publication_year":2017,"publication_date":"2017-12-20","ids":{"openalex":"https://openalex.org/W2779502004","doi":"https://doi.org/10.22495/jgr_v6_i4_p2","mag":"2779502004"},"language":"en","primary_location":{"id":"doi:10.22495/jgr_v6_i4_p2","doi":"https://doi.org/10.22495/jgr_v6_i4_p2","is_oa":true,"landing_page_url":"https://doi.org/10.22495/jgr_v6_i4_p2","pdf_url":null,"source":{"id":"https://openalex.org/S2764670738","display_name":"Journal of Governance and Regulation","issn_l":"2220-9352","issn":["2220-9352","2306-6784"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310322050","host_organization_name":"Publishing house \"Virtus Interpress\"","host_organization_lineage":["https://openalex.org/P4310322050"],"host_organization_lineage_names":["Publishing house \"Virtus Interpress\""],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Governance and Regulation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.22495/jgr_v6_i4_p2","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035001827","display_name":"Renato Giovannini","orcid":"https://orcid.org/0000-0003-0332-4222","observed_orcids":["https://orcid.org/0000-0003-0332-4222"]},"institutions":[{"id":"https://openalex.org/I2801039369","display_name":"Marconi University","ror":"https://ror.org/00j0rk173","country_code":"IT","type":"education","lineage":["https://openalex.org/I2801039369"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Renato Giovannini","raw_affiliation_strings":["Marconi University"],"raw_orcid":"https://orcid.org/0000-0003-0332-4222","affiliations":[{"raw_affiliation_string":"Marconi University","institution_ids":["https://openalex.org/I2801039369"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032839743","display_name":"Marcello Sansone","orcid":"https://orcid.org/0000-0002-9381-5668","observed_orcids":["https://orcid.org/0000-0002-9381-5668"]},"institutions":[{"id":"https://openalex.org/I186995768","display_name":"Universit\u00e0 degli studi di Cassino e del Lazio Meridionale","ror":"https://ror.org/04nxkaq16","country_code":"IT","type":"education","lineage":["https://openalex.org/I186995768"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Marcello Sansone","raw_affiliation_strings":["Universit\u00e0 degli studi di Cassino e del Lazio Meridionale"],"raw_orcid":"https://orcid.org/0000-0002-9381-5668","affiliations":[{"raw_affiliation_string":"Universit\u00e0 degli studi di Cassino e del Lazio Meridionale","institution_ids":["https://openalex.org/I186995768"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000643867","display_name":"Bruno Marsigalia","orcid":"https://orcid.org/0000-0001-5424-3727","observed_orcids":["https://orcid.org/0000-0001-5424-3727"]},"institutions":[{"id":"https://openalex.org/I186995768","display_name":"Universit\u00e0 degli studi di Cassino e del Lazio Meridionale","ror":"https://ror.org/04nxkaq16","country_code":"IT","type":"education","lineage":["https://openalex.org/I186995768"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Bruno Marsigalia","raw_affiliation_strings":["Universit\u00e0 degli studi di Cassino e del Lazio Meridionale"],"raw_orcid":"https://orcid.org/0000-0001-5424-3727","affiliations":[{"raw_affiliation_string":"Universit\u00e0 degli studi di Cassino e del Lazio Meridionale","institution_ids":["https://openalex.org/I186995768"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003380290","display_name":"Annarita Colamatteo","orcid":"https://orcid.org/0000-0001-8327-6712","observed_orcids":["https://orcid.org/0000-0001-8327-6712"]},"institutions":[{"id":"https://openalex.org/I186995768","display_name":"Universit\u00e0 degli studi di Cassino e del Lazio Meridionale","ror":"https://ror.org/04nxkaq16","country_code":"IT","type":"education","lineage":["https://openalex.org/I186995768"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Annarita Colamatteo","raw_affiliation_strings":["Universit\u00e0 degli studi di Cassino e del Lazio Meridionale"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e0 degli studi di Cassino e del Lazio Meridionale","institution_ids":["https://openalex.org/I186995768"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.79,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.82207768,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"6","issue":"4","first_page":"17","last_page":"17"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9672999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9672999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.012199999764561653,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.9279999732971191},{"id":"https://openalex.org/keywords/brand-valuation","display_name":"brand valuation","score":0.9700000286102295},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9679999947547913},{"id":"https://openalex.org/keywords/brand-valuation-models","display_name":"brand valuation models","score":0.6729999780654907},{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9559999704360962},{"id":"https://openalex.org/keywords/retail-supply-chain","display_name":"retail supply chain","score":0.7070000171661377},{"id":"https://openalex.org/keywords/strategic-assets","display_name":"strategic assets","score":0.49900001287460327},{"id":"https://openalex.org/keywords/brand-governance","display_name":"brand governance","score":0.5099999904632568}],"concepts":[{"id":"https://openalex.org/C2779084295","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Private label","level":2,"score":0.81573086977005},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6325692534446716},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6210587024688721},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.5922836661338806},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.5107953548431396},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4487423896789551},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.42224428057670593},{"id":"https://openalex.org/C76178495","wikidata":"https://www.wikidata.org/wiki/Q4808784","display_name":"Asset (computer security)","level":2,"score":0.41437017917633057},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.21857279539108276},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12131574749946594},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.22495/jgr_v6_i4_p2","doi":"https://doi.org/10.22495/jgr_v6_i4_p2","is_oa":true,"landing_page_url":"https://doi.org/10.22495/jgr_v6_i4_p2","pdf_url":null,"source":{"id":"https://openalex.org/S2764670738","display_name":"Journal of Governance and Regulation","issn_l":"2220-9352","issn":["2220-9352","2306-6784"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310322050","host_organization_name":"Publishing house \"Virtus Interpress\"","host_organization_lineage":["https://openalex.org/P4310322050"],"host_organization_lineage_names":["Publishing house \"Virtus Interpress\""],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Governance and Regulation","raw_type":"journal-article"},{"id":"pmh:oai:iris.unicas.it:11580/66635","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11580/66635","pdf_url":"https://iris.unicas.it/bitstream/11580/66635/1/Governance%20of%20private%20label%20as%20strategic%20asset-pubblicato.pdf","source":{"id":"https://openalex.org/S7407055277","display_name":"Archivio Istituzionale della Ricerca - Universit\u00e0 degli Studi di Cassino","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.22495/jgr_v6_i4_p2","doi":"https://doi.org/10.22495/jgr_v6_i4_p2","is_oa":true,"landing_page_url":"https://doi.org/10.22495/jgr_v6_i4_p2","pdf_url":null,"source":{"id":"https://openalex.org/S2764670738","display_name":"Journal of Governance and Regulation","issn_l":"2220-9352","issn":["2220-9352","2306-6784"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310322050","host_organization_name":"Publishing house \"Virtus Interpress\"","host_organization_lineage":["https://openalex.org/P4310322050"],"host_organization_lineage_names":["Publishing house \"Virtus Interpress\""],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Governance and Regulation","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2779502004.pdf","grobid_xml":"https://content.openalex.org/works/W2779502004.grobid-xml"},"referenced_works_count":66,"referenced_works":["https://openalex.org/W278368211","https://openalex.org/W346766544","https://openalex.org/W606151069","https://openalex.org/W658726998","https://openalex.org/W1498720732","https://openalex.org/W1502478889","https://openalex.org/W1505518416","https://openalex.org/W1520952053","https://openalex.org/W1538402868","https://openalex.org/W1585742050","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1877505439","https://openalex.org/W1976757656","https://openalex.org/W1980286978","https://openalex.org/W1999665736","https://openalex.org/W1999851107","https://openalex.org/W2001404127","https://openalex.org/W2003359494","https://openalex.org/W2018444457","https://openalex.org/W2018888731","https://openalex.org/W2020104159","https://openalex.org/W2025926893","https://openalex.org/W2027349849","https://openalex.org/W2030976002","https://openalex.org/W2032880686","https://openalex.org/W2036822429","https://openalex.org/W2046491831","https://openalex.org/W2048798827","https://openalex.org/W2050155111","https://openalex.org/W2050596727","https://openalex.org/W2057023890","https://openalex.org/W2060287326","https://openalex.org/W2061781511","https://openalex.org/W2064116638","https://openalex.org/W2064241866","https://openalex.org/W2064827527","https://openalex.org/W2075887421","https://openalex.org/W2076617610","https://openalex.org/W2085139039","https://openalex.org/W2092895829","https://openalex.org/W2102099204","https://openalex.org/W2123162834","https://openalex.org/W2124096062","https://openalex.org/W2124804420","https://openalex.org/W2141027209","https://openalex.org/W2149604065","https://openalex.org/W2158947069","https://openalex.org/W2159674550","https://openalex.org/W2164688507","https://openalex.org/W2167665306","https://openalex.org/W2168322504","https://openalex.org/W2191673945","https://openalex.org/W2226884103","https://openalex.org/W2266639535","https://openalex.org/W2467075473","https://openalex.org/W2565944806","https://openalex.org/W2766788252","https://openalex.org/W2771340291","https://openalex.org/W2805509480","https://openalex.org/W2922045527","https://openalex.org/W2941441663","https://openalex.org/W3123110083","https://openalex.org/W4238444027","https://openalex.org/W4285719527","https://openalex.org/W4412427652"],"related_works":["https://openalex.org/W6995886540","https://openalex.org/W3028202851","https://openalex.org/W2062995307","https://openalex.org/W2063819381","https://openalex.org/W7111554692","https://openalex.org/W3198496069","https://openalex.org/W2253450381","https://openalex.org/W777883403","https://openalex.org/W2253222150","https://openalex.org/W7221165256"],"abstract_inverted_index":{"This":[0],"paper":[1,46],"aims":[2],"at":[3],"identifying":[4],"which":[5],"factors":[6,53,114],"should":[7],"be":[8,74],"considered":[9],"in":[10,76],"the":[11,19,38,45,48,57,65,81,84,86,109,118,122,139,146,160,164,171,174],"building":[12],"of":[13,28,44,50,54,80,83,93,96,105,111,130,141,173,177],"an":[14,135],"economic":[15,67,152],"evaluation":[16,68,104,129,153],"model":[17,92],"for":[18,101,126],"private":[20,29,55,142,150],"label":[21,143,151],"brand.":[22],"In":[23],"fact,":[24],"some":[25,51,112,155],"specific":[26,52,113],"characteristics":[27],"label,":[30,56],"with":[31,108],"respect":[32],"to":[33,89,117,134],"industrial":[34],"brand,":[35],"make":[36],"unusable":[37],"consolidated":[39],"models":[40,69],"available.":[41],"The":[42,149],"results":[43],"are":[47],"definition":[49],"assumptions":[58],"about":[59],"how":[60,71],"these":[61,72],"features":[62],"impact":[63],"on":[64,159,163,170],"traditional":[66,119],"and":[70,115,169],"could":[73],"included":[75],"a":[77,91,102,127],"model.":[78],"Because":[79],"complexity":[82],"topic,":[85],"hypothesis":[87],"is":[88,125],"build":[90],"synthesis,":[94],"made":[95],"two":[97],"parts:":[98],"one":[99],"part":[100,124],"Financial-Based":[103],"Brand":[106,131],"Equity,":[107,132],"addition":[110],"indicators":[116],"formulas,":[120],"while":[121],"other":[123],"Consumer-based":[128],"thanks":[133],"index":[136],"that":[137],"summarizes":[138],"strength":[140],"brands":[144],"from":[145],"consumer":[147],"perspective.":[148],"has":[154],"relevant":[156],"managerial":[157],"implications":[158],"retail":[161],"system,":[162],"vertical":[165],"supply":[166],"chain":[167],"relationships":[168],"understanding":[172],"strategic":[175],"nature":[176],"this":[178],"asset.":[179]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2018-01-05T00:00:00"}
