{"id":"https://openalex.org/W277777019","doi":null,"title":"Discretionary thrift at the bottom of the pyramid","display_name":"Discretionary thrift at the bottom of the pyramid","publication_year":2012,"publication_date":"2012-09-27","ids":{"openalex":"https://openalex.org/W277777019","mag":"277777019"},"language":"en","primary_location":{"id":"pmh:oai:repository.up.ac.za:2263/26826","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/26826","pdf_url":"http://upetd.up.ac.za/thesis/available/etd-07292012-142426/","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Dissertation"},"parent_works":[],"lineage":["https://openalex.org/W277777019"],"child_works_count":0,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://upetd.up.ac.za/thesis/available/etd-07292012-142426/","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071972670","display_name":"John Henry Nkosi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John Henry Nkosi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5071972670"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.41359999775886536,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.41359999775886536,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.3402999937534332,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2134000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/low-income-consumers","display_name":"low-income consumers","score":0.8519999980926514},{"id":"https://openalex.org/keywords/frugality","display_name":"frugality","score":0.9369999766349792},{"id":"https://openalex.org/keywords/materialism","display_name":"materialism","score":0.9729999899864197},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.7400000095367432},{"id":"https://openalex.org/keywords/premium-pricing","display_name":"premium pricing","score":0.44999998807907104},{"id":"https://openalex.org/keywords/functional-risk","display_name":"functional risk","score":0.8109999895095825},{"id":"https://openalex.org/keywords/income-level","display_name":"income level","score":0.42800000309944153},{"id":"https://openalex.org/keywords/south-africa","display_name":"South Africa","score":0.6470000147819519}],"concepts":[{"id":"https://openalex.org/C2779575352","wikidata":"https://www.wikidata.org/wiki/Q809829","display_name":"Bottom of the pyramid","level":2,"score":0.6132989525794983},{"id":"https://openalex.org/C135798126","wikidata":"https://www.wikidata.org/wiki/Q2167279","display_name":"Top-down and bottom-up design","level":2,"score":0.5063985586166382},{"id":"https://openalex.org/C142575187","wikidata":"https://www.wikidata.org/wiki/Q3358290","display_name":"Pyramid (geometry)","level":2,"score":0.5056502819061279},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.3619684875011444},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27333927154541016},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2484966218471527},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.11642038822174072},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08738470077514648},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.06278550624847412},{"id":"https://openalex.org/C115903868","wikidata":"https://www.wikidata.org/wiki/Q80993","display_name":"Software engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repository.up.ac.za:2263/26826","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/26826","pdf_url":"http://upetd.up.ac.za/thesis/available/etd-07292012-142426/","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Dissertation"},{"id":"mag:277777019","doi":null,"is_oa":false,"landing_page_url":"https://repository.up.ac.za/bitstream/handle/2263/26826/dissertation.pdf?sequence=1","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.up.ac.za:2263/26826","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2263/26826","pdf_url":"http://upetd.up.ac.za/thesis/available/etd-07292012-142426/","source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Dissertation"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/1","score":0.8928999900817871,"display_name":"No poverty"},{"id":"https://metadata.un.org/sdg/12","score":0.6000000238418579,"display_name":"Responsible consumption and production"},{"id":"https://metadata.un.org/sdg/10","score":0.4323999881744385,"display_name":"Reduced inequalities"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W277777019.pdf","grobid_xml":"https://content.openalex.org/works/W277777019.grobid-xml"},"referenced_works_count":45,"referenced_works":["https://openalex.org/W3951449","https://openalex.org/W14767777","https://openalex.org/W166110896","https://openalex.org/W353400217","https://openalex.org/W1500718700","https://openalex.org/W1517947406","https://openalex.org/W1527165181","https://openalex.org/W1581479597","https://openalex.org/W1592324119","https://openalex.org/W1627547653","https://openalex.org/W1828390440","https://openalex.org/W1896027656","https://openalex.org/W1953742324","https://openalex.org/W1967152225","https://openalex.org/W1972416474","https://openalex.org/W1981618835","https://openalex.org/W1982492178","https://openalex.org/W1997275924","https://openalex.org/W1999524192","https://openalex.org/W2005061723","https://openalex.org/W2015547195","https://openalex.org/W2018417524","https://openalex.org/W2026532491","https://openalex.org/W2030093918","https://openalex.org/W2032677156","https://openalex.org/W2039789205","https://openalex.org/W2040400190","https://openalex.org/W2047715858","https://openalex.org/W2051017961","https://openalex.org/W2055017793","https://openalex.org/W2080810360","https://openalex.org/W2095266560","https://openalex.org/W2102832981","https://openalex.org/W2113383623","https://openalex.org/W2135086851","https://openalex.org/W2143194834","https://openalex.org/W2165851134","https://openalex.org/W2324384132","https://openalex.org/W2417673177","https://openalex.org/W2417939194","https://openalex.org/W2488233698","https://openalex.org/W2785516689","https://openalex.org/W3121951120","https://openalex.org/W3125807303","https://openalex.org/W3147181238"],"related_works":["https://openalex.org/W2785762630","https://openalex.org/W4236047397","https://openalex.org/W2151301600","https://openalex.org/W4405781001","https://openalex.org/W1512893419","https://openalex.org/W3007863205","https://openalex.org/W2029075936","https://openalex.org/W7168382207","https://openalex.org/W371848001","https://openalex.org/W2121993230"],"abstract_inverted_index":{"The":[0,194],"purpose":[1],"of":[2,10,117,133,187,196,213,218],"this":[3,127],"research":[4,128],"is":[5,87,93,123],"to":[6,53,69,97,112,129,145,172,203,223],"investigate":[7],"the":[8,115,131,175,216],"concept":[9],"discretionary":[11,22,134],"thrift":[12,23,135],"amongst":[13,28,136],"low":[14,79,137,164],"income":[15,80,120,138,141],"consumers.":[16,32,139],"Flatters":[17],"and":[18,61,107,166,169,189,198,232],"Willmott":[19],"(2009)":[20],"identified":[21],"as":[24,95,150,152],"an":[25,229],"advancing":[26],"trend":[27],"affluent":[29],"developed":[30],"nation":[31],"These":[33],"consumers":[34,50,66,142],"temper":[35],"their":[36],"spending":[37],"habits":[38],"depending":[39],"on":[40,72],"product":[41],"or":[42,211],"occasion;":[43],"there":[44,62],"are":[45,51,63,67],"certain":[46],"products":[47,205,225],"for":[48,78,158,182],"which":[49],"willing":[52],"pay":[54,174],"a":[55,103],"premium":[56,177],"(behaviour":[57,73,154,178],"associated":[58,74,155,179],"with":[59,75,156,163,180,201,221],"materialism)":[60,181],"others":[64],"that":[65],"looking":[68],"save":[70,146],"money":[71,147],"frugality).":[76],"Thrift":[77],"consumers,":[81],"especially":[82],"in":[83],"emerging":[84],"market":[85],"settings,":[86],"not":[88,207],"considered":[89,111],"discretionary;":[90],"rather,":[91],"it":[92],"portrayed":[94],"\u2018necessary\u2019":[96],"ensure":[98],"survival.":[99],"This":[100],"study":[101],"followed":[102],"descriptive,":[104],"quantitative":[105],"design":[106],"surveyed":[108],"154":[109],"individuals":[110],"be":[113],"at":[114],"bottom":[116],"South":[118],"Africa\u2019s":[119],"pyramid.":[121],"There":[122],"sufficient":[124],"evidence":[125],"from":[126],"support":[130],"proposition":[132],"Low":[140],"were":[143,170],"found":[144,171],"by":[148,209,228],"paying":[149],"little":[151],"possible":[153],"frugality)":[157],"fast":[159,190],"moving":[160,191],"consumer":[161,192],"goods":[162],"functional":[165],"status":[167],"risk":[168],"willingly":[173],"required":[176],"socially":[183],"visible":[184],"aspirational":[185],"brands":[186],"clothing":[188],"goods.":[193],"level":[195,212,217],"frugality":[197,219],"materialism":[199],"expressed":[200,220],"respect":[202,222],"these":[204,224],"was":[206,226],"influenced":[208],"age":[210],"education.":[214],"However,":[215],"affected":[227],"individual\u2019s":[230],"gross":[231],"disposable":[233],"income.":[234]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2016-06-24T00:00:00"}