{"id":"https://openalex.org/W2777024242","doi":"https://doi.org/10.21013/jmss.v9.n3.p4","title":"Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru","display_name":"Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru","publication_year":2017,"publication_date":"2017-12-20","ids":{"openalex":"https://openalex.org/W2777024242","doi":"https://doi.org/10.21013/jmss.v9.n3.p4","mag":"2777024242"},"language":"en","primary_location":{"id":"doi:10.21013/jmss.v9.n3.p4","doi":"https://doi.org/10.21013/jmss.v9.n3.p4","is_oa":true,"landing_page_url":"https://doi.org/10.21013/jmss.v9.n3.p4","pdf_url":"https://research-advances.org/index.php/RAJMSS/article/download/1083/956","source":{"id":"https://openalex.org/S4210185050","display_name":"IRA-International Journal of Management & Social Sciences","issn_l":"2455-2267","issn":["2455-2267"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IRA-International Journal of Management &amp; Social Sciences (ISSN 2455-2267)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://research-advances.org/index.php/RAJMSS/article/download/1083/956","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004738638","display_name":"S. Shyam Prasad","orcid":"https://orcid.org/0000-0003-3710-3858","observed_orcids":["https://orcid.org/0000-0003-3710-3858"]},"institutions":[{"id":"https://openalex.org/I4405278847","display_name":"International School of Management Excellence","ror":"https://ror.org/00ms8qy16","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405278847"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"S. Shyam Prasad","raw_affiliation_strings":["Professor, International School of Management Excellence, Sy.No. 88, Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bengaluru \u2013 562125"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor, International School of Management Excellence, Sy.No. 88, Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bengaluru \u2013 562125","institution_ids":["https://openalex.org/I4405278847"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003288748","display_name":"Shampa Nandi","orcid":"https://orcid.org/0000-0002-6270-288X","observed_orcids":["https://orcid.org/0000-0002-6270-288X"]},"institutions":[{"id":"https://openalex.org/I4405278847","display_name":"International School of Management Excellence","ror":"https://ror.org/00ms8qy16","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405278847"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Shampa Nandi","raw_affiliation_strings":["Associate Professor, International School of Management Excellence, Sy.No. 88,  Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bengaluru \u2013 562125"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor, International School of Management Excellence, Sy.No. 88,  Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bengaluru \u2013 562125","institution_ids":["https://openalex.org/I4405278847"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5003288748"],"corresponding_institution_ids":["https://openalex.org/I4405278847"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"3","first_page":"148","last_page":"148"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5932999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5932999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.3783999979496002,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.010300000198185444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.9850000143051147},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9179999828338623},{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9470000267028809},{"id":"https://openalex.org/keywords/store-image","display_name":"store image","score":0.7639999985694885},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9739999771118164},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.828000009059906},{"id":"https://openalex.org/keywords/risk-perception","display_name":"risk perception","score":0.9950000047683716},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.628000020980835},{"id":"https://openalex.org/keywords/grocery-retailing","display_name":"grocery retail","score":0.6909999847412109},{"id":"https://openalex.org/keywords/household-objects","display_name":"household products","score":0.7559999823570251},{"id":"https://openalex.org/keywords/bengaluru","display_name":"Bangalore","score":0.8069999814033508}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.9310289621353149},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6891387104988098},{"id":"https://openalex.org/C2779084295","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Private label","level":2,"score":0.6726492643356323},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6446763277053833},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6413282155990601},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5848209857940674},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5840489864349365},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5533926486968994},{"id":"https://openalex.org/C2777526511","wikidata":"https://www.wikidata.org/wiki/Q691543","display_name":"Pace","level":2,"score":0.4578150808811188},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4382730722427368},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10050901770591736},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21013/jmss.v9.n3.p4","doi":"https://doi.org/10.21013/jmss.v9.n3.p4","is_oa":true,"landing_page_url":"https://doi.org/10.21013/jmss.v9.n3.p4","pdf_url":"https://research-advances.org/index.php/RAJMSS/article/download/1083/956","source":{"id":"https://openalex.org/S4210185050","display_name":"IRA-International Journal of Management & Social Sciences","issn_l":"2455-2267","issn":["2455-2267"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IRA-International Journal of Management &amp; Social Sciences (ISSN 2455-2267)","raw_type":"journal-article"},{"id":"pmh:oai:ojs.research-advances.org:article/1083","doi":null,"is_oa":true,"landing_page_url":"http://research-advances.org/index.php/RAJMSS/article/view/1083","pdf_url":null,"source":{"id":"https://openalex.org/S4306400086","display_name":"Institute of Research Advances (Institute of Research Advances Press Of Institute Of Research Advances)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IRA-International Journal of Management &amp; Social Sciences (ISSN 2455-2267); Vol 9, No 3 (2017): December; 148-159","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.21013/jmss.v9.n3.p4","doi":"https://doi.org/10.21013/jmss.v9.n3.p4","is_oa":true,"landing_page_url":"https://doi.org/10.21013/jmss.v9.n3.p4","pdf_url":"https://research-advances.org/index.php/RAJMSS/article/download/1083/956","source":{"id":"https://openalex.org/S4210185050","display_name":"IRA-International Journal of Management & Social Sciences","issn_l":"2455-2267","issn":["2455-2267"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IRA-International Journal of Management &amp; Social Sciences (ISSN 2455-2267)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2777024242.pdf","grobid_xml":"https://content.openalex.org/works/W2777024242.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W621202588","https://openalex.org/W1482633194","https://openalex.org/W1605133407","https://openalex.org/W1874564096","https://openalex.org/W1969426638","https://openalex.org/W1974204076","https://openalex.org/W1988447536","https://openalex.org/W2017943907","https://openalex.org/W2036822429","https://openalex.org/W2057023890","https://openalex.org/W2074467517","https://openalex.org/W2083980187","https://openalex.org/W2089434976","https://openalex.org/W2123162834","https://openalex.org/W2161246478","https://openalex.org/W2182859722","https://openalex.org/W2266639535","https://openalex.org/W2342855656","https://openalex.org/W2346061169","https://openalex.org/W2467070530","https://openalex.org/W2507463729","https://openalex.org/W2521108972","https://openalex.org/W2560539753","https://openalex.org/W2565029876","https://openalex.org/W2597393426","https://openalex.org/W3161922309","https://openalex.org/W4324121711","https://openalex.org/W6790675124"],"related_works":["https://openalex.org/W3015553143","https://openalex.org/W2762719044","https://openalex.org/W2063819381","https://openalex.org/W2253450381","https://openalex.org/W1964799579","https://openalex.org/W2993013618","https://openalex.org/W1990803402","https://openalex.org/W3161377137","https://openalex.org/W3084258425","https://openalex.org/W7014941676"],"abstract_inverted_index":{"In":[0],"India":[1],"the":[2,29,51,54,66,85,97,157,163,167],"private":[3,58,93,168],"label":[4,59,94,169],"brands":[5,74,95],"(PLBs)":[6],"are":[7,156],"growing":[8],"at":[9],"a":[10,34],"faster":[11],"pace":[12],"than":[13],"retail.":[14],"This":[15],"supposes":[16],"that":[17,141,160],"PLBs":[18],"should":[19],"have":[20,42,63],"brand":[21,24,35,55,69,90,103,164],"equity.":[22],"Although":[23],"equity":[25,56,70,91,165],"is":[26],"one":[27],"of":[28,33,57,72,87,99,115,166],"most":[30],"important":[31],"aspects":[32],"in":[36],"creating":[37],"competitive":[38],"advantage,":[39],"earlier":[40],"studies":[41],"not":[43],"paid":[44],"much":[45],"attention":[46],"to":[47,83],"measuring":[48],"and":[49,76,130,132,154],"conceptualising":[50],"factors":[52],"influencing":[53],"brands.":[60,170],"Many":[61],"researches":[62],"looked":[64],"into":[65,162],"consumer":[67,88],"based":[68,89],"(CBBE)":[71],"national":[73],"only":[75],"hence":[77],"this":[78],"study":[79,106,114,139],"was":[80,107,122],"taken":[81],"up":[82],"examine":[84],"dimensions":[86,159],"for":[92,136],"including":[96],"impact":[98],"store":[100],"image":[101],"on":[102],"equity.An":[104],"empirical":[105],"done":[108],"considering":[109],"survey":[110],"instrument":[111],"from":[112],"previous":[113],"Girard":[116],"et":[117],"al.":[118],"(2017).":[119],"The":[120],"data":[121],"collected":[123],"during":[124],"December":[125],"2016":[126],"\u2013":[127],"January":[128],"2017":[129],"SPSS":[131],"AMOS":[133],"were":[134],"used":[135],"analysing":[137],"data.This":[138],"found":[140],"Brand":[142,144],"Awareness,":[143],"Loyalty,":[145],"Perceived":[146,148,150],"Image,":[147],"Value,":[149],"Risk,":[151],"Store":[152],"Image":[153],"Price":[155],"seven":[158],"build":[161]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-01-05T00:00:00"}
