{"id":"https://openalex.org/W2776812445","doi":null,"title":"Analyser une publicit\u00e9 \u2013 Economie et gestion","display_name":"Analyser une publicit\u00e9 \u2013 Economie et gestion","publication_year":2021,"publication_date":"2021-11-13","ids":{"openalex":"https://openalex.org/W2776812445","mag":"2776812445"},"language":"fr","primary_location":{"id":"mag:2776812445","doi":null,"is_oa":false,"landing_page_url":"http://eco-gestion.ac-amiens.fr/1654-analyser-une-publicite.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109388349","display_name":"Lafont","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Lafont","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5109388349"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.00176409,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.37380000948905945,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.37380000948905945,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2296999990940094,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07930000126361847,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-analysis","display_name":"advertising analysis","score":0.9440000057220459},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.4320000112056732},{"id":"https://openalex.org/keywords/consumer-protection","display_name":"consumer protection","score":0.9340000152587891},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.6309999823570251}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3718761205673218},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.36853066086769104}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2776812445","doi":null,"is_oa":false,"landing_page_url":"http://eco-gestion.ac-amiens.fr/1654-analyser-une-publicite.html","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2180731619","https://openalex.org/W3175560760","https://openalex.org/W143261701","https://openalex.org/W7065057115","https://openalex.org/W6993265585","https://openalex.org/W2782033611","https://openalex.org/W4386563909","https://openalex.org/W119053052","https://openalex.org/W2750313896","https://openalex.org/W7065675439"],"abstract_inverted_index":{"Source":[0],":":[1],"Institut":[2],"national":[3,15],"de":[4,13,16,23],"la":[5,17,24],"consommation":[6,18],"Une":[7],"activite":[8],"proposee":[9],"par":[10],"le":[11],"site":[12],"l'institut":[14],"pour":[19],"dejouer":[20],"les":[21],"pieges":[22],"publicite.":[25]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2018-01-05T00:00:00"}