{"id":"https://openalex.org/W2773733873","doi":null,"title":"Exploring Engagement with Social Media Content","display_name":"Exploring Engagement with Social Media Content","publication_year":2016,"publication_date":"2016-08-12","ids":{"openalex":"https://openalex.org/W2773733873","mag":"2773733873"},"language":"en","primary_location":{"id":"pmh:oai:uta-ir.tdl.org:10106/26153","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10106/26153","pdf_url":"http://hdl.handle.net/10106/26153","source":{"id":"https://openalex.org/S4306400392","display_name":"UTA ResearchCommons (University of Texas Arlington)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I189196454","host_organization_name":"The University of Texas at Arlington","host_organization_lineage":["https://openalex.org/I189196454"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10106/26153","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064123228","display_name":"Holly A. Syrdal","orcid":"https://orcid.org/0000-0002-9651-6612","observed_orcids":["https://orcid.org/0000-0002-9651-6612"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Holly A. Syrdal","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9651-6612","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5064123228"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-engagement","display_name":"social media engagement","score":0.9980000257492065},{"id":"https://openalex.org/keywords/engagement-measurement","display_name":"engagement measurement","score":0.6499999761581421},{"id":"https://openalex.org/keywords/engagement-theory","display_name":"engagement theory","score":0.5849999785423279},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.5699999928474426},{"id":"https://openalex.org/keywords/nonprofit-marketing","display_name":"nonprofit marketing","score":0.8240000009536743},{"id":"https://openalex.org/keywords/charitable-organizations","display_name":"charitable institutions","score":0.6480000019073486},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.671999990940094},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.3619999885559082}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6254572868347168},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.49330154061317444},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35191550850868225},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35188940167427063},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33251845836639404},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.257987380027771},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2116338014602661},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1026022732257843},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:uta-ir.tdl.org:10106/26153","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10106/26153","pdf_url":"http://hdl.handle.net/10106/26153","source":{"id":"https://openalex.org/S4306400392","display_name":"UTA ResearchCommons (University of Texas Arlington)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I189196454","host_organization_name":"The University of Texas at Arlington","host_organization_lineage":["https://openalex.org/I189196454"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:2773733873","doi":null,"is_oa":false,"landing_page_url":"https://rc.library.uta.edu/uta-ir/handle/10106/26153","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:uta-ir.tdl.org:10106/26153","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10106/26153","pdf_url":"http://hdl.handle.net/10106/26153","source":{"id":"https://openalex.org/S4306400392","display_name":"UTA ResearchCommons (University of Texas Arlington)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I189196454","host_organization_name":"The University of Texas at Arlington","host_organization_lineage":["https://openalex.org/I189196454"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320312770","display_name":"Academy of Marketing","ror":"https://ror.org/014x5gh74"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2773733873.pdf","grobid_xml":"https://content.openalex.org/works/W2773733873.grobid-xml"},"referenced_works_count":20,"referenced_works":["https://openalex.org/W650130533","https://openalex.org/W1528147046","https://openalex.org/W1563736794","https://openalex.org/W1665332082","https://openalex.org/W1833883724","https://openalex.org/W1852086193","https://openalex.org/W1976725612","https://openalex.org/W1979907230","https://openalex.org/W1999158327","https://openalex.org/W2020983842","https://openalex.org/W2069098361","https://openalex.org/W2083828088","https://openalex.org/W2128264241","https://openalex.org/W2131305585","https://openalex.org/W2132652356","https://openalex.org/W2146123638","https://openalex.org/W2150605459","https://openalex.org/W2276534655","https://openalex.org/W2413805746","https://openalex.org/W2970106942"],"related_works":["https://openalex.org/W2791130546","https://openalex.org/W2527730690","https://openalex.org/W2266365163","https://openalex.org/W2236009494","https://openalex.org/W7220008484","https://openalex.org/W7218957479","https://openalex.org/W2733204082","https://openalex.org/W6949549072","https://openalex.org/W2781725988","https://openalex.org/W3215062168"],"abstract_inverted_index":{"Engagement":[0],"in":[1,70,100,140,143,252,291],"the":[2,101,105,117,127,144,153,160,191,202,226,238,253,284],"realm":[3,254],"of":[4,15,46,50,55,92,107,110,120,146,168,174,204,225,246,255,263,269,278,289],"social":[5,113,147,180,212,249,279],"media":[6,58,114,148,181,213,250,280],"is":[7,36,132,149,163,170,197,217],"thought":[8],"to":[9,12,67,76,89,199,210,219],"be":[10,87],"related":[11,88],"a":[13,25,56,108,171,222,243,264],"number":[14],"positive":[16,80],"brand":[17,81],"and":[18,21,31,73,82,116,155,188,228,231,282],"organizational":[19,83],"outcomes":[20,84],"has":[22],"emerged":[23],"as":[24,185],"hot":[26],"topic":[27],"among":[28],"marketing":[29,102,257],"academics":[30,66],"practitioners":[32],"alike.":[33],"However,":[34],"there":[35],"currently":[37],"no":[38],"consensus":[39],"on":[40,159,237],"exactly":[41],"what":[42],"constitutes":[43],"this":[44,71,90,98,166,270,292],"type":[45],"engagement.":[47,93],"This":[48,94],"lack":[49,54],"agreement":[51],"and,":[52],"hence,":[53],"\u201csocial":[57],"engagement\u201d":[59],"measure,":[60],"have":[61],"made":[62],"it":[63,162],"difficult":[64],"for":[65,74,123,286],"advance":[68],"theory":[69,131],"area":[72],"researchers":[75],"test":[77,221],"hypotheses":[78],"concerning":[79],"that":[85,165,176],"may":[86],"form":[91,167],"dissertation":[95],"directly":[96],"addresses":[97],"gap":[99],"literature":[103],"through":[104],"construction":[106],"definition":[109],"engagement":[111,130,142,169,205,247,290],"with":[112,134,248],"content":[115,251,281],"subsequent":[118],"development":[119],"an":[121,194],"approach":[122],"measuring":[124],"it.":[125],"\\nIn":[126],"first":[128,239],"essay,":[129,193],"paired":[133],"findings":[135,268],"from":[136,151,179,261],"two":[137,240],"qualitative":[138],"studies":[139],"which":[141],"context":[145],"examined":[150],"both":[152],"marketer":[154],"consumer":[156,276],"perspectives.":[157],"Based":[158],"findings,":[161],"argued":[164],"psychological":[172],"state":[173],"mind":[175],"operates":[177],"distinctly":[178],"interactive":[182],"behaviors":[183],"such":[184],"\u201cliking,\u201d":[186],"commenting,":[187],"sharing.":[189],"In":[190],"second":[192],"existing":[195],"scale":[196],"adapted":[198],"tap":[200],"into":[201,275],"level":[203],"experienced":[206],"by":[207,241],"consumers":[208],"exposed":[209],"branded":[211],"content.":[214],"Survey":[215],"research":[216,271],"utilized":[218],"empirically":[220],"conceptual":[223,244],"model":[224,245],"construct":[227],"hypothesized":[229],"drivers":[230],"outcomes.":[232],"The":[233,267],"third":[234],"essay":[235],"builds":[236],"testing":[242],"non-profit":[256],"using":[258],"data":[259],"collected":[260],"stakeholders":[262],"charitable":[265],"organization.":[266],"offer":[272],"new":[273],"insight":[274],"consumption":[277],"sow":[283],"seeds":[285],"future":[287],"exploration":[288],"domain.":[293]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-09-16T18:09:00.828671","created_date":"2017-12-22T00:00:00"}