{"id":"https://openalex.org/W2769853441","doi":"https://doi.org/10.12973/ejmste/78701","title":"Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry","display_name":"Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry","publication_year":2017,"publication_date":"2017-11-25","ids":{"openalex":"https://openalex.org/W2769853441","doi":"https://doi.org/10.12973/ejmste/78701","mag":"2769853441"},"language":"en","primary_location":{"id":"doi:10.12973/ejmste/78701","doi":"https://doi.org/10.12973/ejmste/78701","is_oa":true,"landing_page_url":"https://doi.org/10.12973/ejmste/78701","pdf_url":null,"source":{"id":"https://openalex.org/S2764699309","display_name":"Eurasia Journal of Mathematics Science and Technology Education","issn_l":"1305-8215","issn":["1305-8215","1305-8223"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1","poland-70","vabb-shw"],"host_organization":"https://openalex.org/P4328143497","host_organization_name":"Modestum Limited","host_organization_lineage":["https://openalex.org/P4328143497"],"host_organization_lineage_names":["Modestum Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EURASIA Journal of Mathematics, Science and Technology Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.12973/ejmste/78701","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038781297","display_name":"Paichin Huang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103621","display_name":"Fujian Jiangxia University","ror":"https://ror.org/01cyb5v38","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210103621"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Paichin Huang","raw_affiliation_strings":["Finance and Accounting Research Center, Fujian Jiangxia University, Fujian Province Philosophy Social Science Research Base, CHINA","School of Accountancy, Fujian Jiangxia University, Fuzhou, Fujian, CHINA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Finance and Accounting Research Center, Fujian Jiangxia University, Fujian Province Philosophy Social Science Research Base, CHINA","institution_ids":["https://openalex.org/I4210103621"]},{"raw_affiliation_string":"School of Accountancy, Fujian Jiangxia University, Fuzhou, Fujian, CHINA","institution_ids":["https://openalex.org/I4210103621"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5053599139","display_name":"Chialing Yao","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210103621","display_name":"Fujian Jiangxia University","ror":"https://ror.org/01cyb5v38","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210103621"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chialing Yao","raw_affiliation_strings":["Finance and Accounting Research Center, Fujian Jiangxia University, Fujian Province Philosophy Social Science Research Base, CHINA","School of Accountancy, Fujian Jiangxia University, Fuzhou, Fujian, CHINA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Finance and Accounting Research Center, Fujian Jiangxia University, Fujian Province Philosophy Social Science Research Base, CHINA","institution_ids":["https://openalex.org/I4210103621"]},{"raw_affiliation_string":"School of Accountancy, Fujian Jiangxia University, Fuzhou, Fujian, CHINA","institution_ids":["https://openalex.org/I4210103621"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5038781297"],"corresponding_institution_ids":["https://openalex.org/I4210103621"],"apc_list":null,"apc_paid":null,"fwci":1.4839,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.89398409,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"13","issue":"12","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8521000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8521000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0860000029206276,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.04340000078082085,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-attitude","display_name":"product attitude","score":0.9300000071525574},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/traditional-industries","display_name":"traditional industries","score":0.7689999938011169},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.7160000205039978},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.7120000123977661},{"id":"https://openalex.org/keywords/business-communication","display_name":"business communication","score":0.5899999737739563},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5680000185966492}],"concepts":[{"id":"https://openalex.org/C2991781144","wikidata":"https://www.wikidata.org/wiki/Q749457","display_name":"Product placement","level":2,"score":0.8716182708740234},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7301661968231201},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6773508191108704},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6353878974914551},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.5571597218513489},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5104002356529236},{"id":"https://openalex.org/C3019512768","wikidata":"https://www.wikidata.org/wiki/Q3399675","display_name":"Positive attitude","level":2,"score":0.4519183933734894},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4443700313568115},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2147139012813568},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08274731040000916},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.12973/ejmste/78701","doi":"https://doi.org/10.12973/ejmste/78701","is_oa":true,"landing_page_url":"https://doi.org/10.12973/ejmste/78701","pdf_url":null,"source":{"id":"https://openalex.org/S2764699309","display_name":"Eurasia Journal of Mathematics Science and Technology Education","issn_l":"1305-8215","issn":["1305-8215","1305-8223"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1","poland-70","vabb-shw"],"host_organization":"https://openalex.org/P4328143497","host_organization_name":"Modestum Limited","host_organization_lineage":["https://openalex.org/P4328143497"],"host_organization_lineage_names":["Modestum Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EURASIA Journal of Mathematics, Science and Technology Education","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.12973/ejmste/78701","doi":"https://doi.org/10.12973/ejmste/78701","is_oa":true,"landing_page_url":"https://doi.org/10.12973/ejmste/78701","pdf_url":null,"source":{"id":"https://openalex.org/S2764699309","display_name":"Eurasia Journal of Mathematics Science and Technology Education","issn_l":"1305-8215","issn":["1305-8215","1305-8223"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","erih-plus","jufo-1","norway-1","poland-70","vabb-shw"],"host_organization":"https://openalex.org/P4328143497","host_organization_name":"Modestum Limited","host_organization_lineage":["https://openalex.org/P4328143497"],"host_organization_lineage_names":["Modestum Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EURASIA Journal of Mathematics, Science and Technology Education","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W1950870036","https://openalex.org/W1983354117","https://openalex.org/W1987313171","https://openalex.org/W1991622328","https://openalex.org/W1992751099","https://openalex.org/W1999482327","https://openalex.org/W2000976200","https://openalex.org/W2006883824","https://openalex.org/W2010599172","https://openalex.org/W2014101371","https://openalex.org/W2022077594","https://openalex.org/W2025517427","https://openalex.org/W2030387474","https://openalex.org/W2033455217","https://openalex.org/W2044016214","https://openalex.org/W2047390227","https://openalex.org/W2047531716","https://openalex.org/W2049679097","https://openalex.org/W2050046884","https://openalex.org/W2059368615","https://openalex.org/W2094522882","https://openalex.org/W2098171421","https://openalex.org/W2127753080","https://openalex.org/W2131752840","https://openalex.org/W2166930762"],"related_works":["https://openalex.org/W2273861098","https://openalex.org/W1503299778","https://openalex.org/W2588038836","https://openalex.org/W30218262","https://openalex.org/W4386266228","https://openalex.org/W2318466756","https://openalex.org/W7116711798","https://openalex.org/W7134273661","https://openalex.org/W3038086827","https://openalex.org/W3211942712"],"abstract_inverted_index":{"In":[0],"the":[1,19,41,109,115,142,177,184],"information":[2],"explosion":[3],"era":[4],"nowadays,":[5],"various":[6],"television":[7],"advertisements":[8],"are":[9,34,133,139,180],"on":[10,155,163,173],"television.":[11],"However,":[12],"such":[13,67],"traditional":[14,38,55,82,112,190],"message":[15],"delivery":[16],"is":[17,50,59,66,79,87,123],"losing":[18],"efficacy":[20],"to":[21,183,187],"directly":[22],"communicate":[23],"with":[24,37,70,101,141],"target":[25],"consumers;":[26],"consumers":[27,107],"have":[28],"appeared":[29],"zapping":[30],"behaviors":[31],"as":[32,114],"they":[33],"fed":[35],"up":[36],"advertisement.":[39],"At":[40,176],"time,":[42],"seeking":[43],"other":[44],"alternatives":[45],"for":[46,54],"effective":[47],"commercial":[48],"communication":[49,69],"important":[51],"and":[52,97,121,135,166],"urgent":[53],"industry.":[56],"Product":[57],"placement":[58,73,86,153,161,194],"now":[60],"a":[61],"broadly":[62],"applied":[63],"alternative.":[64],"Why":[65],"marketing":[68,154,162],"skillful":[71],"product":[72,85,110,156,171],"largely":[74],"utilized":[75],"by":[76],"companies?":[77],"It":[78],"considered":[80],"in":[81,111,125,192],"industry":[83,191],"that":[84],"comparatively":[88],"inexpensive":[89],"but":[90],"could":[91],"achieve":[92],"high":[93],"contact,":[94],"reinforce":[95],"memory,":[96],"create":[98],"positive":[99,168],"links":[100],"program":[102],"characteristics.":[103],"Taking":[104],"Chinese":[105],"general":[106],"of":[108,131,152,160,170],"Industry":[113],"research":[116,147],"subject,":[117],"on-site":[118],"questionnaire":[119,132],"distribution":[120],"collection":[122],"adopted":[124],"this":[126],"study.":[127],"Total":[128],"250":[129],"copies":[130,138],"distributed":[134],"218":[136],"valid":[137],"retrieved,":[140],"retrieval":[143],"rate":[144],"87%.":[145],"The":[146],"results":[148],"reveal":[149],"1.significant":[150],"effects":[151,159,169],"attitude,":[157],"2.remarkable":[158],"purchase":[164,174],"intention,":[165],"3.notably":[167],"attitude":[172],"intention.":[175],"end,":[178],"suggestions":[179],"proposed":[181],"according":[182],"results,":[185],"expecting":[186],"assist":[188],"domestic":[189],"executing":[193],"marketing.":[195]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-12-04T00:00:00"}