{"id":"https://openalex.org/W2769445751","doi":"https://doi.org/10.1080/09718923.2016.11893510","title":"The Influence of Celebrity Endorsement on Consumer Purchasing Behaviour of Alcohol in the South African Market","display_name":"The Influence of Celebrity Endorsement on Consumer Purchasing Behaviour of Alcohol in the South African Market","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2769445751","doi":"https://doi.org/10.1080/09718923.2016.11893510","mag":"2769445751"},"language":"en","primary_location":{"id":"doi:10.1080/09718923.2016.11893510","doi":"https://doi.org/10.1080/09718923.2016.11893510","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09718923.2016.11893510","pdf_url":null,"source":{"id":"https://openalex.org/S4210197619","display_name":"Journal of Social Sciences","issn_l":"0971-8923","issn":["0971-8923","2456-6756"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1","poland-20"],"host_organization":"https://openalex.org/P4324169648","host_organization_name":"Kamla Raj Enterprises","host_organization_lineage":["https://openalex.org/P4324169648"],"host_organization_lineage_names":["Kamla Raj Enterprises"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Social Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076349333","display_name":"Shamola Pramjeeth","orcid":"https://orcid.org/0000-0002-8673-1634","observed_orcids":["https://orcid.org/0000-0002-8673-1634"]},"institutions":[{"id":"https://openalex.org/I3129924371","display_name":"MANCOSA","ror":"https://ror.org/05bh7ap46","country_code":"ZA","type":"education","lineage":["https://openalex.org/I3129924371"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"S. Pramjeeth","raw_affiliation_strings":["Mancosa, 26 Samora Machel Street, Durban, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mancosa, 26 Samora Machel Street, Durban, South Africa","institution_ids":["https://openalex.org/I3129924371"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078170227","display_name":"T. Majaye-Khupe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"T. Majaye-Khupe","raw_affiliation_strings":["Public Relations and Communications Practitioner, Mass Discounters"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Public Relations and Communications Practitioner, Mass Discounters","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4961,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.77392755,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"46","issue":"1","first_page":"39","last_page":"49"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.49000000953674316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.49000000953674316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.26930001378059387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.16910000145435333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":1.0},{"id":"https://openalex.org/keywords/alcohol-advertising","display_name":"alcohol advertising","score":0.7200000286102295},{"id":"https://openalex.org/keywords/consumer-purchasing-behaviour","display_name":"consumer purchasing behaviour","score":0.9200000166893005},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.8610000014305115},{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.9449999928474426},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.7300000190734863},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.7459999918937683},{"id":"https://openalex.org/keywords/alcohol-industry","display_name":"alcohol industry","score":0.699999988079071},{"id":"https://openalex.org/keywords/south-africa","display_name":"South Africa","score":0.5389999747276306},{"id":"https://openalex.org/keywords/western-cape","display_name":"Western Cape","score":0.8339999914169312}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6985194683074951},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5660979151725769},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5032102465629578},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4934321939945221},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38174501061439514},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33213353157043457},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32362014055252075}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09718923.2016.11893510","doi":"https://doi.org/10.1080/09718923.2016.11893510","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09718923.2016.11893510","pdf_url":null,"source":{"id":"https://openalex.org/S4210197619","display_name":"Journal of Social Sciences","issn_l":"0971-8923","issn":["0971-8923","2456-6756"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1","poland-20"],"host_organization":"https://openalex.org/P4324169648","host_organization_name":"Kamla Raj Enterprises","host_organization_lineage":["https://openalex.org/P4324169648"],"host_organization_lineage_names":["Kamla Raj Enterprises"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Social Sciences","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W311775530","https://openalex.org/W607155455","https://openalex.org/W1555983218","https://openalex.org/W1592411571","https://openalex.org/W1597316579","https://openalex.org/W1981097746","https://openalex.org/W2037398961","https://openalex.org/W2143902936","https://openalex.org/W2496085679","https://openalex.org/W2593071541","https://openalex.org/W2959130277","https://openalex.org/W4255260653","https://openalex.org/W4389586788","https://openalex.org/W6744010852"],"related_works":["https://openalex.org/W4381463276","https://openalex.org/W4200189066","https://openalex.org/W2989733041","https://openalex.org/W4281745032","https://openalex.org/W2992461689","https://openalex.org/W4327601311","https://openalex.org/W2466768577","https://openalex.org/W4395018113","https://openalex.org/W7015258218","https://openalex.org/W7128435882"],"abstract_inverted_index":{"The":[0,37,51,80,100,123,177,207],"purpose":[1],"of":[2,31,57,60,67,90,102,108,147,191,209,216,236],"this":[3,54,226],"paper":[4],"is":[5,111,115,202],"to":[6,15,117,172,213,228,231],"determine":[7],"the":[8,23,29,32,63,77,86,103,126,130,143,148,152,199,210,214,221,234],"influence":[9],"celebrity":[10,91,109,134,183],"endorsements":[11,110,135,184],"have":[12,180],"on":[13,22,113,142,233],"consumers":[14,59],"purchase":[16,161],"alcohol":[17,24,35,61,78,195,223],"products.":[18],"Focus":[19],"was":[20],"placed":[21],"producer\u2019s":[25],"television":[26],"advertisements":[27],"within":[28],"context":[30],"South":[33,68],"African":[34],"industry.":[36],"researchers":[38],"adopted":[39],"a":[40,94,188],"mixed":[41],"method":[42,190],"research":[43,55,81,104,171,227],"approach":[44],"using":[45],"both":[46],"quantitative":[47],"and":[48,70,88,145,151,163],"qualitative":[49],"methods.":[50],"respondents":[52],"for":[53,76,97,136,194,225,242],"comprised":[56],"110":[58],"in":[62,159],"Western":[64],"Cape":[65],"province":[66],"Africa":[69],"eight":[71],"senior":[72],"marketing":[73,95],"executives":[74],"working":[75],"producer.":[79],"enabled":[82],"an":[83],"insight":[84],"into":[85],"use":[87],"effectiveness":[89,107],"endorsement":[92],"as":[93],"tool":[96],"advertising":[98,137,175,192],"alcohol.":[99],"findings":[101,179,211],"revealed":[105,181],"that":[106,129,154,182,218,238],"based":[112,141],"who":[114],"portrayed":[116],"advertise":[118],"which":[119],"product":[120],"or":[121,205],"service.":[122],"responses":[124],"from":[125],"interviews":[127],"indicated":[128],"company":[131],"had":[132,168],"selected":[133,149,222],"their":[138,174],"power":[139],"brands":[140],"gender":[144],"characteristics":[146],"brand":[150,155,164,200],"notion":[153],"ambassadors":[156],"are":[157,185],"successful":[158,189],"increasing":[160],"behaviour":[162],"awareness":[165],"but":[166],"they":[167],"conducted":[169],"no":[170],"support":[173],"strategy.":[176],"major":[178],"not":[186],"always":[187],"especially":[193],"products":[196],"even":[197],"if":[198],"ambassador":[201],"famous,":[203],"local":[204],"liked.":[206],"results":[208],"led":[212],"development":[215],"criteria":[217],"would":[219,239],"enable":[220],"producer":[224],"be":[229,240],"able":[230],"decide":[232],"type":[235],"celebrities":[237],"suitable":[241],"its":[243],"target":[244],"markets.":[245]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-12-04T00:00:00"}