{"id":"https://openalex.org/W2769196317","doi":"https://doi.org/10.1016/j.indmarman.2017.10.011","title":"Value synergy and value asymmetry in relationship marketing programs","display_name":"Value synergy and value asymmetry in relationship marketing programs","publication_year":2017,"publication_date":"2017-12-07","ids":{"openalex":"https://openalex.org/W2769196317","doi":"https://doi.org/10.1016/j.indmarman.2017.10.011","mag":"2769196317"},"language":"en","primary_location":{"id":"doi:10.1016/j.indmarman.2017.10.011","doi":"https://doi.org/10.1016/j.indmarman.2017.10.011","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.indmarman.2017.10.011","pdf_url":null,"source":{"id":"https://openalex.org/S31748134","display_name":"Industrial Marketing Management","issn_l":"0019-8501","issn":["0019-8501","1873-2062"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://sro.sussex.ac.uk/id/eprint/70629/1/IMM%20Revised%20Manuscript%20FINAL.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026628080","display_name":"Ngoc Luu","orcid":"https://orcid.org/0000-0001-7331-5853","observed_orcids":["https://orcid.org/0000-0001-7331-5853"]},"institutions":[{"id":"https://openalex.org/I162608824","display_name":"University of Sussex","ror":"https://ror.org/00ayhx656","country_code":"GB","type":"education","lineage":["https://openalex.org/I162608824"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Ngoc Luu","raw_affiliation_strings":["School of Business, Management and Economics, University of Sussex, Falmer, Brighton BN1 9SL, United Kingdom"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business, Management and Economics, University of Sussex, Falmer, Brighton BN1 9SL, United Kingdom","institution_ids":["https://openalex.org/I162608824"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089513709","display_name":"Liem Viet Ngo","orcid":"https://orcid.org/0000-0003-1363-6895","observed_orcids":["https://orcid.org/0000-0003-1363-6895"]},"institutions":[{"id":"https://openalex.org/I31746571","display_name":"UNSW Sydney","ror":"https://ror.org/03r8z3t63","country_code":"AU","type":"education","lineage":["https://openalex.org/I31746571"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Liem Viet Ngo","raw_affiliation_strings":["UNSW Business School, The University of New South Wales, UNSW Kensington Campus, Sydney, NSW 2052, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNSW Business School, The University of New South Wales, UNSW Kensington Campus, Sydney, NSW 2052, Australia","institution_ids":["https://openalex.org/I31746571"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023746994","display_name":"Jack M. Cadeaux","orcid":"https://orcid.org/0000-0002-5952-6125","observed_orcids":["https://orcid.org/0000-0002-5952-6125"]},"institutions":[{"id":"https://openalex.org/I31746571","display_name":"UNSW Sydney","ror":"https://ror.org/03r8z3t63","country_code":"AU","type":"education","lineage":["https://openalex.org/I31746571"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Jack Cadeaux","raw_affiliation_strings":["UNSW Business School, The University of New South Wales, UNSW Kensington Campus, Sydney, NSW 2052, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNSW Business School, The University of New South Wales, UNSW Kensington Campus, Sydney, NSW 2052, Australia","institution_ids":["https://openalex.org/I31746571"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5026628080"],"corresponding_institution_ids":["https://openalex.org/I162608824"],"apc_list":{"value":3990,"currency":"USD","value_usd":3990},"apc_paid":null,"fwci":4.9355,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.9455784,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"68","issue":null,"first_page":"165","last_page":"176"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","score":0.053300000727176666,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-value","display_name":"relationship value","score":0.7580000162124634},{"id":"https://openalex.org/keywords/buyer-supplier-relationships","display_name":"buyer-supplier relationships","score":0.8029999732971191},{"id":"https://openalex.org/keywords/social-programs","display_name":"social programs","score":0.7549999952316284},{"id":"https://openalex.org/keywords/financial-program","display_name":"financial program","score":0.9980000257492065},{"id":"https://openalex.org/keywords/curvilinear-effects","display_name":"curvilinear effects","score":0.8920000195503235},{"id":"https://openalex.org/keywords/relationship-age","display_name":"relationship age","score":0.47200000286102295},{"id":"https://openalex.org/keywords/long-term-relationships","display_name":"long-term relationships","score":0.8389999866485596},{"id":"https://openalex.org/keywords/relationship-investment","display_name":"relationship investment","score":0.4950000047683716},{"id":"https://openalex.org/keywords/returns-to-scale","display_name":"returns to scale","score":0.7210000157356262}],"concepts":[{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.7486308813095093},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.6588437557220459},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.6290819048881531},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5792651176452637},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5792014598846436},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.5424308776855469},{"id":"https://openalex.org/C2993311118","wikidata":"https://www.wikidata.org/wiki/Q51379","display_name":"Positive relationship","level":2,"score":0.5399975180625916},{"id":"https://openalex.org/C3019152653","wikidata":"https://www.wikidata.org/wiki/Q186290","display_name":"Linear relationship","level":2,"score":0.41007208824157715},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.33398523926734924},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.32737594842910767},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.27954089641571045},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.18995800614356995},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.15224003791809082},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10509184002876282},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1016/j.indmarman.2017.10.011","doi":"https://doi.org/10.1016/j.indmarman.2017.10.011","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.indmarman.2017.10.011","pdf_url":null,"source":{"id":"https://openalex.org/S31748134","display_name":"Industrial Marketing Management","issn_l":"0019-8501","issn":["0019-8501","1873-2062"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Industrial Marketing Management","raw_type":"journal-article"},{"id":"pmh:oai:sro.sussex.ac.uk:70629","doi":null,"is_oa":true,"landing_page_url":"http://sro.sussex.ac.uk/id/eprint/70629/1/IMM%20Revised%20Manuscript%20FINAL.pdf","pdf_url":"http://sro.sussex.ac.uk/id/eprint/70629/1/IMM%20Revised%20Manuscript%20FINAL.pdf","source":{"id":"https://openalex.org/S4306400129","display_name":"Sussex Research Online (University of Sussex)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I162608824","host_organization_name":"University of Sussex","host_organization_lineage":["https://openalex.org/I162608824"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:figshare.com:article/23449709","doi":null,"is_oa":true,"landing_page_url":"https://figshare.com/articles/journal_contribution/Value_synergy_and_value_asymmetry_in_relationship_marketing_programs/23449709","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Text"}],"best_oa_location":{"id":"pmh:oai:sro.sussex.ac.uk:70629","doi":null,"is_oa":true,"landing_page_url":"http://sro.sussex.ac.uk/id/eprint/70629/1/IMM%20Revised%20Manuscript%20FINAL.pdf","pdf_url":"http://sro.sussex.ac.uk/id/eprint/70629/1/IMM%20Revised%20Manuscript%20FINAL.pdf","source":{"id":"https://openalex.org/S4306400129","display_name":"Sussex Research Online (University of Sussex)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I162608824","host_organization_name":"University of Sussex","host_organization_lineage":["https://openalex.org/I162608824"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":88,"referenced_works":["https://openalex.org/W1495133141","https://openalex.org/W1537912749","https://openalex.org/W1563184709","https://openalex.org/W1967856994","https://openalex.org/W1967935616","https://openalex.org/W1971873000","https://openalex.org/W1973308529","https://openalex.org/W1973750534","https://openalex.org/W1974491633","https://openalex.org/W1974515794","https://openalex.org/W1975733460","https://openalex.org/W1977526786","https://openalex.org/W1978447460","https://openalex.org/W1978676599","https://openalex.org/W1979422830","https://openalex.org/W1981542506","https://openalex.org/W1988050849","https://openalex.org/W1988508406","https://openalex.org/W1991670833","https://openalex.org/W1993267546","https://openalex.org/W1995712805","https://openalex.org/W2001042899","https://openalex.org/W2003825788","https://openalex.org/W2008844726","https://openalex.org/W2013220941","https://openalex.org/W2013659654","https://openalex.org/W2019153062","https://openalex.org/W2028324073","https://openalex.org/W2031426577","https://openalex.org/W2033648667","https://openalex.org/W2040484478","https://openalex.org/W2044994630","https://openalex.org/W2047575389","https://openalex.org/W2050160040","https://openalex.org/W2051621497","https://openalex.org/W2056795330","https://openalex.org/W2058071382","https://openalex.org/W2061248392","https://openalex.org/W2063458738","https://openalex.org/W2067328260","https://openalex.org/W2069564559","https://openalex.org/W2076942984","https://openalex.org/W2077820623","https://openalex.org/W2078496076","https://openalex.org/W2087719545","https://openalex.org/W2088981131","https://openalex.org/W2089433072","https://openalex.org/W2091517646","https://openalex.org/W2093744647","https://openalex.org/W2103403045","https://openalex.org/W2104944399","https://openalex.org/W2106096361","https://openalex.org/W2107031757","https://openalex.org/W2109888714","https://openalex.org/W2110380098","https://openalex.org/W2115981184","https://openalex.org/W2123087429","https://openalex.org/W2134884007","https://openalex.org/W2137247419","https://openalex.org/W2138600884","https://openalex.org/W2149230285","https://openalex.org/W2153989047","https://openalex.org/W2158786704","https://openalex.org/W2159401492","https://openalex.org/W2164385948","https://openalex.org/W2165496301","https://openalex.org/W2168336802","https://openalex.org/W2170430750","https://openalex.org/W2171515724","https://openalex.org/W2173102289","https://openalex.org/W2173620872","https://openalex.org/W2294128374","https://openalex.org/W2313577450","https://openalex.org/W2313709257","https://openalex.org/W2313992398","https://openalex.org/W2314045446","https://openalex.org/W2324006955","https://openalex.org/W2335962051","https://openalex.org/W2344662080","https://openalex.org/W2492030245","https://openalex.org/W2598793103","https://openalex.org/W2769911796","https://openalex.org/W3122093892","https://openalex.org/W3126090267","https://openalex.org/W4235678817","https://openalex.org/W4242935565","https://openalex.org/W4298203125","https://openalex.org/W4300869678"],"related_works":["https://openalex.org/W6964476279","https://openalex.org/W2581847637","https://openalex.org/W1943203113","https://openalex.org/W2104944399","https://openalex.org/W1563184709","https://openalex.org/W855746237","https://openalex.org/W2212649535","https://openalex.org/W2592186299","https://openalex.org/W2361666520","https://openalex.org/W2140961140"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2017-12-04T00:00:00"}