{"id":"https://openalex.org/W2768720838","doi":"https://doi.org/10.5151/cbgdp2017-074","title":"AS M\u00cdDIAS SOCIAIS COMO FERRAMENTA DE SUPORTE NO DESENVOLVIMENTO DE PRODUTOS","display_name":"AS M\u00cdDIAS SOCIAIS COMO FERRAMENTA DE SUPORTE NO DESENVOLVIMENTO DE PRODUTOS","publication_year":2017,"publication_date":"2017-11-01","ids":{"openalex":"https://openalex.org/W2768720838","doi":"https://doi.org/10.5151/cbgdp2017-074","mag":"2768720838"},"language":"pt","primary_location":{"id":"doi:10.5151/cbgdp2017-074","doi":"https://doi.org/10.5151/cbgdp2017-074","is_oa":true,"landing_page_url":"https://doi.org/10.5151/cbgdp2017-074","pdf_url":"http://pdf.blucher.com.br/designproceedings/cbgdp2017/074.pdf","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Blucher Design Proceedings","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://pdf.blucher.com.br/designproceedings/cbgdp2017/074.pdf","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088238133","display_name":"Ana Cl\u00e1udia Costa de Ara\u00fajo","orcid":"https://orcid.org/0000-0002-5128-6040","observed_orcids":["https://orcid.org/0000-0002-5128-6040"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ana Cl\u00e1udia Costa de Ara\u00fajo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036716448","display_name":"Marcela Silva Cavalcanti Rosa","orcid":"https://orcid.org/0000-0003-2203-5063","observed_orcids":["https://orcid.org/0000-0003-2203-5063"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marcela Silva Cavalcanti Rosa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054739217","display_name":"T\u00e9cia de Lima Silva","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"T\u00e9cia de Lima Silva","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032318042","display_name":"Lara Gabriele Ferreira de Medeiros","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lara Gabriele Ferreira de Medeiros","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5031282266","display_name":"Mario Orestes Aguirre Gonz\u00e1lez","orcid":"https://orcid.org/0000-0001-6477-5196","observed_orcids":["https://orcid.org/0000-0001-6477-5196"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mario Orestes Aguirre Gonz\u00e1lez","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"715","last_page":"724"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.975600004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.975600004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.004699999932199717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9819999933242798},{"id":"https://openalex.org/keywords/product-development","display_name":"product development","score":0.9039999842643738},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7850000262260437},{"id":"https://openalex.org/keywords/co-creation","display_name":"co-creation","score":0.7149999737739563},{"id":"https://openalex.org/keywords/customer-company-interaction","display_name":"customer-company interaction","score":0.5120000243186951},{"id":"https://openalex.org/keywords/user-collaboration","display_name":"user cooperation","score":0.39800000190734863},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.8410000205039978},{"id":"https://openalex.org/keywords/target-audience-needs","display_name":"target audience needs","score":0.6150000095367432},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.382999986410141}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7378054857254028},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.36364975571632385}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5151/cbgdp2017-074","doi":"https://doi.org/10.5151/cbgdp2017-074","is_oa":true,"landing_page_url":"https://doi.org/10.5151/cbgdp2017-074","pdf_url":"http://pdf.blucher.com.br/designproceedings/cbgdp2017/074.pdf","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Blucher Design Proceedings","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.5151/cbgdp2017-074","doi":"https://doi.org/10.5151/cbgdp2017-074","is_oa":true,"landing_page_url":"https://doi.org/10.5151/cbgdp2017-074","pdf_url":"http://pdf.blucher.com.br/designproceedings/cbgdp2017/074.pdf","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Blucher Design Proceedings","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2768720838.pdf","grobid_xml":"https://content.openalex.org/works/W2768720838.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1614465413","https://openalex.org/W1974189483","https://openalex.org/W1981766818","https://openalex.org/W1999141174","https://openalex.org/W2034238019","https://openalex.org/W2060184509","https://openalex.org/W2121001699","https://openalex.org/W2156213148","https://openalex.org/W2554752595","https://openalex.org/W2921254202"],"related_works":["https://openalex.org/W1517514354","https://openalex.org/W7025129636","https://openalex.org/W1852402616","https://openalex.org/W1503257862","https://openalex.org/W2791282605","https://openalex.org/W1659648795","https://openalex.org/W87237430","https://openalex.org/W4297521576","https://openalex.org/W2060184509","https://openalex.org/W3201609024"],"abstract_inverted_index":{"Para":[0,57],"que":[1,26,90,107,125,148,167],"a":[2,40,73,91,136,168,188],"etapa":[3],"de":[4,15,20,49,68,70,75,83,118,143,145,170,176],"desenvolvimento":[5,50,144,175],"do":[6,17,51,202],"produto":[7,52,146],"seja":[8],"eficaz":[9],"ela":[10],"deve":[11],"atender":[12],"as":[13,97,103],"necessidades":[14,159],"consumo":[16],"p\u00fablico-alvo":[18],"atrav\u00e9s":[19,53,82],"uma":[21,129],"intera\u00e7\u00e3o":[22,150,189],"com":[23,102,135,140],"o":[24,33,126,141,164],"usu\u00e1rio":[25],"se":[27],"estrutura":[28],"na":[29],"colabora\u00e7\u00e3o.":[30],"Sendo":[31],"assim,":[32],"objeto":[34],"deste":[35],"estudo":[36,165],"\u00e9":[37],"conhecer":[38],"qual":[39],"percep\u00e7\u00e3o":[41,130],"dos":[42,160],"consumidores":[43],"quando":[44],"empresas":[45],"abrem":[46],"seu":[47,203],"processo":[48,142],"das":[54,93],"m\u00eddias":[55,172],"sociais.":[56,77],"responder":[58],"essas":[59],"quest\u00f5es,":[60],"foram":[61],"aplicados":[62],"question\u00e1rios":[63],"estruturados":[64],"online":[65],"como":[66,181],"instrumento":[67],"coleta":[69],"dados,":[71],"exclusivamente":[72],"usu\u00e1rios":[74],"redes":[76,98],"Obteve-se":[78],"341":[79],"respostas,":[80],"tratadas":[81],"estat\u00edstica":[84],"descritiva,":[85],"onde":[86],"foi":[87],"poss\u00edvel":[88],"identificar":[89],"89,1%":[92],"pessoas":[94],"j\u00e1":[95],"utilizam":[96],"sociais":[99,173],"para":[100],"interagir":[101],"empresas.":[104],"Tamb\u00e9m":[105],"observou-se":[106],"em":[108,120],"sua":[109],"minoria":[110],"os":[111,122],"respondentes":[112],"buscam":[113],"sugerir":[114],"melhorias":[115],"ou":[116,153],"propostas":[117],"produto,":[119],"contrapartida,":[121],"resultados":[123],"apontaram":[124],"consumidor":[127],"tem":[128],"positiva":[131],"quanto":[132],"ao":[133],"relacionamento":[134],"empresa":[137],"ap\u00f3s":[138],"contribuir":[139],"e":[147],"essa":[149],"permitiria":[151],"melhorar":[152],"criar":[154],"produtos":[155,177,196],"mais":[156,197],"adequados":[157,198],"\u00e0s":[158],"clientes.":[161],"Dessa":[162],"forma,":[163],"identificou":[166],"pr\u00e1tica":[169],"utilizar":[171],"no":[174],"pode":[178],"ser":[179],"aplicado":[180],"vantagem":[182],"competitiva,":[183],"por":[184,192],"um":[185],"lado,":[186],"melhorando":[187],"entre":[190],"empresa-cliente,":[191],"outro":[193],"lado":[194],"desenvolvendo":[195],"aos":[199],"reais":[200],"desejos":[201],"p\u00fablico-alvo.":[204]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-12-04T00:00:00"}
