{"id":"https://openalex.org/W2767102005","doi":null,"title":"PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN TAS DI INTAKO","display_name":"PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN TAS DI INTAKO","publication_year":2017,"publication_date":"2017-04-22","ids":{"openalex":"https://openalex.org/W2767102005","mag":"2767102005"},"language":"id","primary_location":{"id":"pmh:oai:repository.stiesia.ac.id:708","doi":null,"is_oa":false,"landing_page_url":"http://repository.stiesia.ac.id/id/eprint/708/1/INTISARI.pdf","pdf_url":"http://repository.stiesia.ac.id/id/eprint/708/1/INTISARI.pdf","source":{"id":"https://openalex.org/S4306401297","display_name":"Stiesia Repositories (Sekolah Tinggi Ilmu Ekonomi Indonesia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025103387","display_name":"Aditya Hangga Supangkat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aditya Hangga Supangkat","raw_affiliation_strings":["Perpustakaan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Perpustakaan","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Supriyatin Supriyatin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Supriyatin Supriyatin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"9","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":1.0},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9950000047683716},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9829999804496765},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8820000290870667},{"id":"https://openalex.org/keywords/tanggulangin","display_name":"Tanggulangin","score":0.8050000071525574}],"concepts":[{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.9312899112701416},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7907924652099609},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6694927215576172},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.6557729244232178},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6272785663604736},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5705026388168335},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5316323041915894},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4865337908267975},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4824543595314026},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46350234746932983},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4488447606563568},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.4259505569934845},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41292911767959595},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.24056509137153625},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.22814324498176575},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repository.stiesia.ac.id:708","doi":null,"is_oa":false,"landing_page_url":"http://repository.stiesia.ac.id/id/eprint/708/1/INTISARI.pdf","pdf_url":"http://repository.stiesia.ac.id/id/eprint/708/1/INTISARI.pdf","source":{"id":"https://openalex.org/S4306401297","display_name":"Stiesia Repositories (Sekolah Tinggi Ilmu Ekonomi Indonesia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:2767102005","doi":null,"is_oa":false,"landing_page_url":"http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/download/1103/1119","pdf_url":null,"source":{"id":"https://openalex.org/S4306516784","display_name":"Jurnal Ilmu dan Riset Manajemen (JIRM)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmu dan Riset Manajemen (JIRM)","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3044083031","https://openalex.org/W3111051025","https://openalex.org/W7070458184","https://openalex.org/W2585443173","https://openalex.org/W4396767188","https://openalex.org/W2957515854","https://openalex.org/W7051856445","https://openalex.org/W3019241541","https://openalex.org/W1496103095","https://openalex.org/W7219866229"],"abstract_inverted_index":{"Penelitian":[0,36],"ini":[1,37,49,77,105,146],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"pengaruh":[5,127],"citra":[6,24,90],"merek,":[7,25,91,178],"kualitas":[8,26,92,179],"produk":[9,64],"dan":[10,28,94],"harga":[11,29,95],"terhadap":[12,96,137,165],"keputusan":[13,31,97,138,166,182],"pembelian":[14,32,98,139,167],"tas":[15,99,140,168],"di":[16,39,42,100,141,169],"Intako.":[17],"Dimana":[18],"variabel":[19,34,113,158],"independen":[20],"yang":[21,52,61,128,173],"terdiri":[22],"dari":[23,58,117],"produk,":[27,93,180],"mempengaruhi":[30],"sebagai":[33,130],"dependennya.":[35],"dilakukan":[38],"Koperasi":[40,59],"Intako":[41,60,65,101,142,170],"Tanggulangin.":[43],"Metode":[44],"pengumpulan":[45],"data":[46],"pada":[47],"penelitian":[48,76,132],"menggunakan":[50,78],"kuesioner":[51],"diisi":[53],"oleh":[54],"responden":[55,74],"yaitu":[56],"konsumen":[57],"telah":[62],"membeli":[63],"minimal":[66],"dua":[67],"kali.":[68],"Pengambilan":[69],"sampel":[70],"sebanyak":[71],"100":[72],"orang":[73],"dalam":[75],"metode":[79],"accidental":[80],"sampling.":[81],"Hasil":[82,122],"pengujian":[83,123],"secara":[84,124,133,161],"parsial":[85],"atau":[86],"uji":[87],"t":[88],"menunjukkan":[89,126,154],"adalah":[102,143],"signifikan.":[103,144],"Kondisi":[104],"diindikasikan":[106],"dengan":[107,148],"perolehan":[108],"signifikan":[109],"masing":[110,112],"\u2013":[111,135,163],"bebas":[114,159],"tersebut":[115,160],"kurang":[116],"\u03b1":[118],"=":[119],"5%":[120],".":[121],"simultan":[125],"digunakan":[129],"model":[131],"bersama":[134,162],"sama":[136,164],"Hal":[145],"didukung":[147],"hasil":[149],"koefisien":[150],"korelasi":[151],"sebesar":[152],"82,8%":[153],"adanya":[155],"hubungan":[156,172],"antara":[157],"memiliki":[171],"erat.":[174],"Kata":[175],"Kunci:":[176],"Citra":[177],"harga,":[181],"pembelian.":[183]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":14},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2017-11-10T00:00:00"}
