{"id":"https://openalex.org/W2767035208","doi":"https://doi.org/10.20525/ijrbs.v6i3.710","title":"The Use of Social Media in SMEs","display_name":"The Use of Social Media in SMEs","publication_year":2017,"publication_date":"2017-05-19","ids":{"openalex":"https://openalex.org/W2767035208","doi":"https://doi.org/10.20525/ijrbs.v6i3.710","mag":"2767035208"},"language":"en","primary_location":{"id":"doi:10.20525/ijrbs.v6i3.710","doi":"https://doi.org/10.20525/ijrbs.v6i3.710","is_oa":true,"landing_page_url":"https://doi.org/10.20525/ijrbs.v6i3.710","pdf_url":"http://www.ssbfnet.com/ojs/index.php/ijrbs/article/download/70/72","source":{"id":"https://openalex.org/S2738623827","display_name":"International Journal of Research in Business and Social Science (2147-4478)","issn_l":"2147-4478","issn":["2147-4478"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310318325","host_organization_name":"\u00dcmit Hac\u0131o\u011flu","host_organization_lineage":["https://openalex.org/P4310318325"],"host_organization_lineage_names":["\u00dcmit Hac\u0131o\u011flu"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Business and Social Science (2147- 4478)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://www.ssbfnet.com/ojs/index.php/ijrbs/article/download/70/72","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026931210","display_name":"Adnan Kalkan","orcid":"https://orcid.org/0000-0002-2270-4100","observed_orcids":["https://orcid.org/0000-0002-2270-4100"]},"institutions":[{"id":"https://openalex.org/I54515432","display_name":"Burdur Mehmet Akif Ersoy \u00dcniversitesi","ror":"https://ror.org/04xk0dc21","country_code":"TR","type":"education","lineage":["https://openalex.org/I54515432"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Adnan Kalkan","raw_affiliation_strings":["Management Information Systems , Mehmet Akif Ersoy University , Burdur , Turkey, +90 .248 . 3256534","Management Information Systems,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Information Systems , Mehmet Akif Ersoy University , Burdur , Turkey, +90 .248 . 3256534","institution_ids":["https://openalex.org/I54515432"]},{"raw_affiliation_string":"Management Information Systems,","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077006370","display_name":"\u00d6zlem \u00c7eti\u0307nkaya Bozkurt","orcid":"https://orcid.org/0000-0002-6218-2570","observed_orcids":["https://orcid.org/0000-0002-6218-2570"]},"institutions":[{"id":"https://openalex.org/I54515432","display_name":"Burdur Mehmet Akif Ersoy \u00dcniversitesi","ror":"https://ror.org/04xk0dc21","country_code":"TR","type":"education","lineage":["https://openalex.org/I54515432"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ozlem Cetinkaya Bozkurt","raw_affiliation_strings":["Business Administration, Mehmet Akif Ersoy University, Burdur, Turkey, +90.248.3256534"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration, Mehmet Akif Ersoy University, Burdur, Turkey, +90.248.3256534","institution_ids":["https://openalex.org/I54515432"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I54515432"],"apc_list":{"value":120,"currency":"EUR","value_usd":129},"apc_paid":{"value":120,"currency":"EUR","value_usd":129},"fwci":0.3974,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.77769844,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"6","issue":"3","first_page":"13","last_page":"23"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9628999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9628999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.03519999980926514,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.8539999723434448},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9850000143051147},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.640999972820282},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.5329999923706055},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.9900000095367432},{"id":"https://openalex.org/keywords/customer-communication","display_name":"customer communication","score":0.7379999756813049},{"id":"https://openalex.org/keywords/burdur","display_name":"Burdur","score":0.9070000052452087}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.867466926574707},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5777499079704285},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.561855137348175},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5128188729286194},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.47187986969947815},{"id":"https://openalex.org/C20353970","wikidata":"https://www.wikidata.org/wiki/Q1056998","display_name":"Simple random sample","level":3,"score":0.4703790247440338},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.45559147000312805},{"id":"https://openalex.org/C60136833","wikidata":"https://www.wikidata.org/wiki/Q1071262","display_name":"Social media optimization","level":3,"score":0.44493451714515686},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3901345133781433},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2825038433074951},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23703205585479736},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.22239109873771667},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.12793955206871033},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08288970589637756},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.07476705312728882},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.07129517197608948},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.20525/ijrbs.v6i3.710","doi":"https://doi.org/10.20525/ijrbs.v6i3.710","is_oa":true,"landing_page_url":"https://doi.org/10.20525/ijrbs.v6i3.710","pdf_url":"http://www.ssbfnet.com/ojs/index.php/ijrbs/article/download/70/72","source":{"id":"https://openalex.org/S2738623827","display_name":"International Journal of Research in Business and Social Science (2147-4478)","issn_l":"2147-4478","issn":["2147-4478"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310318325","host_organization_name":"\u00dcmit Hac\u0131o\u011flu","host_organization_lineage":["https://openalex.org/P4310318325"],"host_organization_lineage_names":["\u00dcmit Hac\u0131o\u011flu"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Business and Social Science (2147- 4478)","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:rbs:ijbrss:v:6:y:2017:i:3:p:13-23","doi":null,"is_oa":false,"landing_page_url":"http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/70/72","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:dee1ce2f0df44e378825b88f36790a02","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/dee1ce2f0df44e378825b88f36790a02","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Research In Business and Social Science, Vol 6, Iss 3, Pp 13-23 (2017)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.20525/ijrbs.v6i3.710","doi":"https://doi.org/10.20525/ijrbs.v6i3.710","is_oa":true,"landing_page_url":"https://doi.org/10.20525/ijrbs.v6i3.710","pdf_url":"http://www.ssbfnet.com/ojs/index.php/ijrbs/article/download/70/72","source":{"id":"https://openalex.org/S2738623827","display_name":"International Journal of Research in Business and Social Science (2147-4478)","issn_l":"2147-4478","issn":["2147-4478"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310318325","host_organization_name":"\u00dcmit Hac\u0131o\u011flu","host_organization_lineage":["https://openalex.org/P4310318325"],"host_organization_lineage_names":["\u00dcmit Hac\u0131o\u011flu"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Business and Social Science (2147- 4478)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2767035208.pdf","grobid_xml":"https://content.openalex.org/works/W2767035208.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W2024357266","https://openalex.org/W2075986057","https://openalex.org/W2121001699","https://openalex.org/W2301069687","https://openalex.org/W2523086680","https://openalex.org/W2591535557","https://openalex.org/W2781169927","https://openalex.org/W4200185795","https://openalex.org/W4243667233","https://openalex.org/W4285719527","https://openalex.org/W7070833347"],"related_works":["https://openalex.org/W7062619539","https://openalex.org/W148734979","https://openalex.org/W6997178981","https://openalex.org/W7127192665","https://openalex.org/W4235813889","https://openalex.org/W3128766939","https://openalex.org/W6991934021","https://openalex.org/W34825007","https://openalex.org/W2111964917","https://openalex.org/W2971938723"],"abstract_inverted_index":{"In":[0,53,110,172],"today\u2019s":[1],"business":[2],"world,":[3],"social":[4,31,44,65,72,127,137,160,168,187],"media":[5,32,45,66,73,128,138,169,188],"tools":[6,46],"(i.e.":[7],"facebook,":[8],"twitter,":[9],"Linkedin,":[10],"etc.)":[11],"begin":[12],"to":[13,58,96],"play":[14],"an":[15],"important":[16],"role":[17],"in":[18,47,50,81,140,155,183],"reaching":[19],"and":[20,67,98],"communicating":[21],"with":[22],"customers":[23],"for":[24,129],"businesses.":[25],"However,":[26],"the":[27,60,91,136,184],"importance":[28],"of":[29,62,70,152,186],"using":[30,71,105,126,166],"can\u2019t":[33],"be":[34],"still":[35],"understood":[36],"by":[37,83,104],"SMEs":[38,63,79,141,153,164,174],"so":[39],"far.":[40],"Businesses":[41],"use":[42,185],"different":[43],"various":[48],"purposes":[49],"their":[51,68],"life.":[52],"this":[54,111,156],"research":[55],"we":[56],"aim":[57],"investigate":[59],"ideas":[61],"about":[64,125],"aims":[69],"tools.":[74],"Data":[75],"were":[76,122],"collected":[77],"from":[78,90],"operating":[80],"Burdur":[82],"simple":[84],"random":[85],"sampling.":[86],"The":[87],"data":[88],"obtained":[89],"84":[92],"questionnaires":[93],"was":[94,101,115,142,148],"entered":[95],"computer":[97],"statistical":[99,108],"analysis":[100,114],"carried":[102,123],"out":[103,124],"SPSS":[106],"20":[107],"program.":[109],"study,":[112],"reliability":[113],"used":[116],"firstly.":[117],"Then,":[118],"some":[119],"descriptive":[120],"analyses":[121],"SMEs.":[130],"Finally,":[131],"a":[132,145,159],"frequency":[133],"table":[134],"regarding":[135],"usage":[139],"given.":[143],"As":[144],"result,":[146],"it":[147],"seen":[149],"that":[150,177],"82.1%":[151],"participating":[154],"study":[157],"have":[158,175],"network":[161,170],"page.":[162],"Secondly,":[163],"are":[165],"facebook":[167],"mostly.":[171],"addition,":[173],"expressed":[176],"they":[178],"attend":[179],"all":[180],"statements":[181],"involved":[182],"scale.":[189]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2017-11-10T00:00:00"}