{"id":"https://openalex.org/W2766612450","doi":"https://doi.org/10.1037/e520562012-678","title":"Preference reversal: Memory and contextual biases with choice","display_name":"Preference reversal: Memory and contextual biases with choice","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2766612450","doi":"https://doi.org/10.1037/e520562012-678","mag":"2766612450"},"language":"en","primary_location":{"id":"doi:10.1037/e520562012-678","doi":"https://doi.org/10.1037/e520562012-678","is_oa":false,"landing_page_url":"https://doi.org/10.1037/e520562012-678","pdf_url":null,"source":{"id":"https://openalex.org/S4306524878","display_name":"PsycEXTRA Dataset","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"PsycEXTRA Dataset","raw_type":"dataset"},"volume":null,"type":"dataset","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://openresearch.lsbu.ac.uk/download/ab92987e7b8a682e66dd88752abb4b00639871f2902334409bb1efdb18af2671/77148/Kusev_Johansson_van%20Schaik_Heussen_2009.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056341492","display_name":"Petko Kusev","orcid":"https://orcid.org/0000-0002-0308-927X","observed_orcids":["https://orcid.org/0000-0002-0308-927X"]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Petko Kusev","raw_affiliation_strings":["Lund University,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lund University,","institution_ids":["https://openalex.org/I187531555"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079914364","display_name":"Petter Johansson","orcid":"https://orcid.org/0000-0002-9713-9345","observed_orcids":["https://orcid.org/0000-0002-9713-9345","https://orcid.org/0000-0002-2748-7993"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Petter Johansson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025186306","display_name":"Paul van Schaik","orcid":"https://orcid.org/0000-0001-5322-6554","observed_orcids":["https://orcid.org/0000-0001-5322-6554"]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":false,"raw_author_name":"Paul van Schaik","raw_affiliation_strings":["Lund University,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lund University,","institution_ids":["https://openalex.org/I187531555"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088449670","display_name":"Peter Ayton","orcid":"https://orcid.org/0000-0003-2285-4608","observed_orcids":["https://orcid.org/0000-0003-2285-4608"]},"institutions":[{"id":"https://openalex.org/I874055015","display_name":"Teesside University","ror":"https://ror.org/03z28gk75","country_code":"GB","type":"education","lineage":["https://openalex.org/I874055015"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Peter Ayton","raw_affiliation_strings":["University of Teesside,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Teesside,","institution_ids":["https://openalex.org/I874055015"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031936280","display_name":"Daniel Heussen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180825142","display_name":"City, University of London","ror":"https://ror.org/04489at23","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I180825142","https://openalex.org/I4401726869"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Daniel Heussen","raw_affiliation_strings":["City University London,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"City University London,","institution_ids":["https://openalex.org/I180825142"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082344709","display_name":"Sara Amalie O'Toole Thommessen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I99464096","display_name":"KU Leuven","ror":"https://ror.org/05f950310","country_code":"BE","type":"education","lineage":["https://openalex.org/I99464096"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Sara Amalie O'Toole Thommessen","raw_affiliation_strings":["Katholieke Uni-versiteit Leuven,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Katholieke Uni-versiteit Leuven,","institution_ids":["https://openalex.org/I99464096"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10646","display_name":"Experimental Behavioral Economics Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/preference-reversal","display_name":"preference reversal","score":0.9940000176429749},{"id":"https://openalex.org/keywords/decision-making-under-risk","display_name":"decision making under risk","score":0.7369999885559082},{"id":"https://openalex.org/keywords/decision-context","display_name":"decision context","score":0.5080000162124634},{"id":"https://openalex.org/keywords/memory-effects","display_name":"memory effects","score":0.6399999856948853},{"id":"https://openalex.org/keywords/computational-complexity","display_name":"computational complexity","score":0.8069999814033508},{"id":"https://openalex.org/keywords/decision-theory","display_name":"decision theory","score":0.421999990940094},{"id":"https://openalex.org/keywords/risk-and-uncertainty","display_name":"risk and uncertainty","score":0.4059999883174896}],"concepts":[{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.7311888933181763},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5092169046401978},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.468760222196579},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32276150584220886},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.15145143866539001},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1314917802810669}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1037/e520562012-678","doi":"https://doi.org/10.1037/e520562012-678","is_oa":false,"landing_page_url":"https://doi.org/10.1037/e520562012-678","pdf_url":null,"source":{"id":"https://openalex.org/S4306524878","display_name":"PsycEXTRA Dataset","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"PsycEXTRA Dataset","raw_type":"dataset"},{"id":"pmh:oai:openresearch.lsbu.ac.uk:92374","doi":null,"is_oa":true,"landing_page_url":"https://openresearch.lsbu.ac.uk/download/ab92987e7b8a682e66dd88752abb4b00639871f2902334409bb1efdb18af2671/77148/Kusev_Johansson_van%20Schaik_Heussen_2009.pdf","pdf_url":"https://openresearch.lsbu.ac.uk/download/ab92987e7b8a682e66dd88752abb4b00639871f2902334409bb1efdb18af2671/77148/Kusev_Johansson_van%20Schaik_Heussen_2009.pdf","source":{"id":"https://openalex.org/S4306401135","display_name":"Research Open (London South Bank University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I28257850","host_organization_name":"London South Bank University","host_organization_lineage":["https://openalex.org/I28257850"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"conference-paper"},{"id":"pmh:oai:eprints.hud.ac.uk:33363","doi":null,"is_oa":false,"landing_page_url":"http://eprints.hud.ac.uk/id/eprint/33363/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401852","display_name":"University of Huddersfield Repository (University of Huddersfield)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I133837150","host_organization_name":"University of Huddersfield","host_organization_lineage":["https://openalex.org/I133837150"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"},{"id":"mag:2911166649","doi":null,"is_oa":false,"landing_page_url":"https://dissem.in/p/89372767/preference-reversal-memory-and-contextual-biases-with-choice-520562012-678","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:openresearch.lsbu.ac.uk:92374","doi":null,"is_oa":true,"landing_page_url":"https://openresearch.lsbu.ac.uk/download/ab92987e7b8a682e66dd88752abb4b00639871f2902334409bb1efdb18af2671/77148/Kusev_Johansson_van%20Schaik_Heussen_2009.pdf","pdf_url":"https://openresearch.lsbu.ac.uk/download/ab92987e7b8a682e66dd88752abb4b00639871f2902334409bb1efdb18af2671/77148/Kusev_Johansson_van%20Schaik_Heussen_2009.pdf","source":{"id":"https://openalex.org/S4306401135","display_name":"Research Open (London South Bank University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I28257850","host_organization_name":"London South Bank University","host_organization_lineage":["https://openalex.org/I28257850"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"conference-paper"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2763954076","https://openalex.org/W7042874516","https://openalex.org/W6944373187","https://openalex.org/W6962647276","https://openalex.org/W1707705208","https://openalex.org/W2766321608","https://openalex.org/W2765431710","https://openalex.org/W6993041840","https://openalex.org/W2181577350","https://openalex.org/W3134600249"],"abstract_inverted_index":{"A":[0],"virtue":[1],"of":[2,16,24,107],"good":[3],"theory":[4],"is":[5,8,147],"that":[6,11,32,60,130],"it":[7],"general;":[9],"theories":[10,23,58],"predict":[12],"a":[13],"wide":[14],"range":[15],"events":[17],"have":[18,134],"obvious":[19],"merit.":[20],"Several":[21],"prominent":[22],"decision":[25,94],"making":[26],"achieve":[27],"this":[28],"objective":[29],"by":[30,93],"proposing":[31],"all":[33,61],"decisions":[34,62,142],"can":[35,67],"be":[36,68],"modeled":[37],"with":[38,72,125],"the":[39,76,105],"same":[40],"generic":[41],"representation":[42],"(e.g.,":[43],"\\nBirnbaum,":[44],"2008;":[45],"Tversky":[46],"&":[47,52],"Kahneman,":[48],"1992;":[49],"von":[50],"Neumann":[51],"Morgenstern,":[53],"1947).":[54],"For":[55],"example,":[56],"these":[57],"assume":[59],"under":[63],"risk":[64,145],"or":[65],"uncertainty":[66],"represented":[69],"as":[70],"gambles,":[71],"monetary":[73],"amounts":[74],"representing":[75],"outcomes.":[77],"In":[78,123],"five":[79],"experiments,":[80],"we":[81,128],"pursue":[82],"an":[83],"\\nopposing,":[84],"not":[85,133],"previously":[86],"investigated":[87],"idea:":[88],"Risky":[89],"choices":[90],"are":[91,101],"affected":[92],"content,":[95],"even":[96,143],"when":[97,144],"utilities":[98],"and":[99,111,116,118],"probabilities":[100],"known.":[102],"We":[103],"studied":[104],"influences":[106],"context":[108],"(Experiments":[109,114],"1":[110],"2),":[112],"memory":[113],"3":[115],"4)":[117],"computational":[119],"complexity":[120],"(Experiment":[121],"5).":[122],"contrast":[124],"traditional":[126],"theories,":[127],"find":[129],"people":[131],"do":[132],"underlying":[135],"\\ngeneric":[136],"preferences;":[137],"people\u2019s":[138],"experiences":[139],"\u201cleak\u201d":[140],"into":[141],"information":[146],"explicitly":[148],"provided.":[149]},"counts_by_year":[],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2017-11-10T00:00:00"}