{"id":"https://openalex.org/W2761969299","doi":null,"title":"PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA DI KOTA PATI","display_name":"PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA DI KOTA PATI","publication_year":2016,"publication_date":"2016-11-24","ids":{"openalex":"https://openalex.org/W2761969299","mag":"2761969299"},"language":"id","primary_location":{"id":"mag:2761969299","doi":null,"is_oa":false,"landing_page_url":"https://www.neliti.com/publications/133954/pengaruh-kualitas-produk-harga-promosi-dan-brand-image-terhadap-keputusan-pembel","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062546583","display_name":"Riyono Gigih Erlik Budiharja","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Riyono Gigih Erlik Budiharja","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5062546583"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.5191,"has_fulltext":false,"cited_by_count":56,"citation_normalized_percentile":{"value":0.83790703,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"8","issue":"2","first_page":"133954","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6050000190734863},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.8820000290870667},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9649999737739563},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9570000171661377},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.6990000009536743}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7990365028381348},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.7465127110481262},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7252424955368042},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7011001110076904},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6186539530754089},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5753685235977173},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5680205821990967},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.524972140789032},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5166893005371094},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.49612030386924744},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4248386323451996},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16219568252563477},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1463017463684082},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.07487982511520386},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0592079758644104},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.048119038343429565},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2761969299","doi":null,"is_oa":false,"landing_page_url":"https://www.neliti.com/publications/133954/pengaruh-kualitas-produk-harga-promosi-dan-brand-image-terhadap-keputusan-pembel","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Clean water and sanitation","score":0.6618000268936157,"id":"https://metadata.un.org/sdg/6"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3120512563","https://openalex.org/W2942660930","https://openalex.org/W7219333623","https://openalex.org/W4411190422","https://openalex.org/W2921977546","https://openalex.org/W7219295617","https://openalex.org/W118523698","https://openalex.org/W4394864217","https://openalex.org/W4402150003","https://openalex.org/W2991000046"],"abstract_inverted_index":{"Consumer":[0],"purchasing":[1,88,165],"decisions":[2,130,166],"in":[3,55,67,95],"buying":[4],"drinking":[5,65,91],"water":[6,66],"AQUA":[7,64,90,131],"product":[8],"is":[9],"a":[10,77,114],"series":[11],"of":[12,21,33,36,70,121,144,172],"processes":[13],"that":[14],"can":[15],"be":[16,111],"influenced":[17],"by":[18,81],"consumers'":[19,34],"perception":[20],"stimuli":[22,39],"company":[23],"(quality":[24],"product,":[25,122,173],"price,":[26,123],"promotion,":[27],"and":[28,125,149,176],"brand":[29,126],"image).":[30],"The":[31,53,93,140],"process":[32],"assessment":[35],"the":[37,68,119,145,159],"marketing":[38],"interconnected":[40],"so":[41],"as":[42,113],"to":[43,84,117],"form":[44],"an":[45],"option":[46],"on":[47,128,158],"selected":[48],"products.":[49],"population":[54],"this":[56,96],"study":[57,97],"are":[58],"all":[59],"consumers":[60,85],"who":[61],"have":[62],"purchased":[63],"city":[69],"starch.":[71],"Sampling":[72],"was":[73],"carried":[74],"out":[75],"using":[76,132],"technique":[78],"convernience":[79],"sampling,":[80],"giving":[82],"questionnaires":[83],"encountered":[86],"when":[87],"products":[89],"water.":[92],"sample":[94],"were":[98],"taken":[99],"by\u00a0":[100],"100\u00a0":[101],"respondents,\u00a0":[102],"with\u00a0":[103],"the\u00a0":[104,107],"consideration\u00a0":[105],"that\u00a0":[106],"amount\u00a0":[108],"expected\u00a0":[109],"to\u00a0":[110],"represented":[112],"sample.":[115],"Analysis":[116],"examine":[118],"influence":[120],"promotion":[124],"image":[127,178],"purchase":[129],"multiple":[133],"linear":[134],"regression":[135],"analysis.":[136],"results":[141],"showedthat":[142],"thequality":[143],"product(X1),":[146],"price(X2),":[147],"promotion(X3)":[148],"brand\u00a0":[150],"image(X4)\u00a0":[151],"positive\u00a0":[152],"and\u00a0":[153],"significant\u00a0":[154],"impacton\u00a0":[155],"purchasing\u00a0":[156],"decisions.based\u00a0":[157],"significance\u00a0":[160],"testt,\u00a0":[161],"variableBrand\u00a0":[162],"imagehasthe\u00a0":[163],"greatestsignificanceinfluenceon":[164],"Keywords:":[170],"Quality":[171],"Price,":[174],"Promotion,":[175],"Brand":[177]},"counts_by_year":[{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":11},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-10-20T00:00:00"}