{"id":"https://openalex.org/W2761209795","doi":null,"title":"\u0623\u0647\u0645\u064a\u0629 \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0645\u0646\u062a\u0648\u062c \u0627\u0644\u062a\u062d\u0627\u0644\u0641 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: \u0645\u0646\u062a\u0648\u062c \u0631\u0635\u064a\u062f\u064a \u0644\u0644\u0625\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0631\u0635\u064a\u062f \u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0628\u0631\u064a\u062f\u064a \u0627\u0644\u062c\u0627\u0631\u064a\u0627","display_name":"\u0623\u0647\u0645\u064a\u0629 \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0645\u0646\u062a\u0648\u062c \u0627\u0644\u062a\u062d\u0627\u0644\u0641 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: \u0645\u0646\u062a\u0648\u062c \u0631\u0635\u064a\u062f\u064a \u0644\u0644\u0625\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0631\u0635\u064a\u062f \u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0628\u0631\u064a\u062f\u064a \u0627\u0644\u062c\u0627\u0631\u064a\u0627","publication_year":2015,"publication_date":"2015-12-31","ids":{"openalex":"https://openalex.org/W2761209795","mag":"2761209795"},"language":"ar","primary_location":{"id":"mag:2761209795","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/8966","pdf_url":null,"source":{"id":"https://openalex.org/S4306518501","display_name":"les cahiers du mecas","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"les cahiers du mecas","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082647287","display_name":"\u0645\u062d\u0645\u062f \u0648\u0647\u0627\u0628","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210125514","display_name":"Universit\u00e9 Djilali de Sidi Bel Abb\u00e8s","ror":"https://ror.org/0378szg41","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4210125514"]}],"countries":["DZ"],"is_corresponding":true,"raw_author_name":"\u0645\u062d\u0645\u062f \u0648\u0647\u0627\u0628","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0633\u064a\u062f\u064a \u062c\u064a\u0644\u0627\u0644\u064a \u0644\u064a\u0627\u0628\u0633 \u2013 \u0633\u064a\u062f\u064a \u0628\u0644\u0639\u0628\u0627\u0633"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0633\u064a\u062f\u064a \u062c\u064a\u0644\u0627\u0644\u064a \u0644\u064a\u0627\u0628\u0633 \u2013 \u0633\u064a\u062f\u064a \u0628\u0644\u0639\u0628\u0627\u0633","institution_ids":["https://openalex.org/I4210125514"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5082647287"],"corresponding_institution_ids":["https://openalex.org/I4210125514"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.532231,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"1","first_page":"321","last_page":"330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7943999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7943999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1273999959230423,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.060100000351667404,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-evaluation","display_name":"consumer evaluation","score":0.7879999876022339},{"id":"https://openalex.org/keywords/product-evaluation","display_name":"product evaluation","score":0.6010000109672546},{"id":"https://openalex.org/keywords/mobile-banking-apps","display_name":"mobile banking applications","score":0.5529999732971191},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2967527508735657}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2761209795","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/8966","pdf_url":null,"source":{"id":"https://openalex.org/S4306518501","display_name":"les cahiers du mecas","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"les cahiers du mecas","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2963897628","https://openalex.org/W2948270719","https://openalex.org/W3093060974","https://openalex.org/W4411912123","https://openalex.org/W7019939321","https://openalex.org/W7168100192","https://openalex.org/W2998388132","https://openalex.org/W4411877352","https://openalex.org/W2586350249","https://openalex.org/W7038491069"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2017-10-20T00:00:00"}
