{"id":"https://openalex.org/W2749190857","doi":null,"title":"The oil selling Panda : the effects of partnerships between NGOs and companies.","display_name":"The oil selling Panda : the effects of partnerships between NGOs and companies.","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2749190857","mag":"2749190857"},"language":"en","primary_location":{"id":"mag:2749190857","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/73332/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019235250","display_name":"Christina Becking","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Christina Becking","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5019235250"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8637999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8637999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.08579999953508377,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.032499998807907104,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.9700000286102295},{"id":"https://openalex.org/keywords/green-alliances","display_name":"green alliances","score":0.9800000190734863},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.871999979019165},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.7250000238418579},{"id":"https://openalex.org/keywords/green-advertising","display_name":"green advertising","score":0.6660000085830688},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6370000243186951}],"concepts":[{"id":"https://openalex.org/C2778815883","wikidata":"https://www.wikidata.org/wiki/Q983063","display_name":"Greenwashing","level":3,"score":0.9349302053451538},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.6661027669906616},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6537266373634338},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6221936941146851},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5417938232421875},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5028430819511414},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43855202198028564},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.43005290627479553},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.4034268260002136},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.27198320627212524},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19669011235237122},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09970095753669739},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2749190857","doi":null,"is_oa":false,"landing_page_url":"https://essay.utwente.nl/73332/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1524102400","https://openalex.org/W1573746468","https://openalex.org/W1648316524","https://openalex.org/W1967514648","https://openalex.org/W1968195079","https://openalex.org/W1971715362","https://openalex.org/W1972942040","https://openalex.org/W1976808633","https://openalex.org/W1988542383","https://openalex.org/W1993416036","https://openalex.org/W1995463737","https://openalex.org/W2006577309","https://openalex.org/W2026683177","https://openalex.org/W2033375686","https://openalex.org/W2040004018","https://openalex.org/W2044805998","https://openalex.org/W2046622454","https://openalex.org/W2066032130","https://openalex.org/W2071766253","https://openalex.org/W2107057308","https://openalex.org/W2124834809","https://openalex.org/W2149790246","https://openalex.org/W2154470854","https://openalex.org/W2247170124","https://openalex.org/W2487402448","https://openalex.org/W2567527007","https://openalex.org/W2991975113"],"related_works":["https://openalex.org/W7056793539","https://openalex.org/W4404665282","https://openalex.org/W4404623642","https://openalex.org/W2809918921","https://openalex.org/W4407578738","https://openalex.org/W6991837514","https://openalex.org/W4298298734","https://openalex.org/W7204246503","https://openalex.org/W2121855764","https://openalex.org/W3188034448"],"abstract_inverted_index":{"In":[0,95],"the":[1,4,30,50,75,81,86,98,132,175],"age":[2],"of":[3,6,52,77,88,104,109,116,121,174],"importance":[5],"companies\u2019":[7],"CSR,":[8],"greenwashing":[9,32],"has":[10],"arisen.":[11],"It":[12],"is":[13],"present":[14],"in":[15,107],"every\r\nmedia":[16],"channel":[17],"and":[18,54,112,135],"used":[19],"as":[20,145],"a":[21,41,78,146],"marketing":[22],"tool":[23],"by":[24,58,66],"many":[25],"companies.":[26],"However,":[27],"studies":[28,39,97,123],"on":[29,33,40,85],"effects\r\nof":[31],"consumers":[34],"are":[35,56],"still":[36],"limited.":[37],"Especially":[38],"certain":[42],"subfield":[43],"of\r\ngreenwashing:":[44],"Green":[45],"alliances.\r\nThis":[46],"study":[47,73,83],"examines":[48],"whether":[49],"images":[51],"companies":[53,134,169],"NGOs":[55],"affected":[57],"such\r\ngreen":[59],"alliances":[60,127,141,165],"or":[61],"not.":[62],"This":[63],"was":[64],"done":[65],"using":[67],"two":[68],"experimental":[69],"studies.":[70],"The":[71,91,160],"first":[72],"focused\r\non":[74],"image":[76,87,154],"company":[79],"while":[80],"second":[82],"focused":[84],"an":[89],"NGO.":[90],"studies\r\nwere":[92],"published":[93],"online.":[94],"both":[96],"participants":[99],"were":[100],"confronted":[101],"with":[102,166],"one":[103],"three\r\nmanipulated":[105],"variables":[106],"form":[108],"newspaper":[110],"articles":[111],"answered":[113],"some":[114],"sets":[115],"multiple":[117],"choice\r\nquestions":[118],"afterwards.\r\nThe":[119],"results":[120],"these":[122],"show":[124],"that":[125,139,163],"green":[126,140,157,164],"do":[128,142,170],"not":[129,143,171],"significantly":[130],"affect":[131,172],"image\r\nof":[133],"NGOs.":[136],"That":[137],"means":[138],"function":[144],"more":[147],"beneficial\r\nstrategy":[148],"for":[149],"organizations":[150],"to":[151],"improve":[152],"their":[153],"than":[155],"general":[156],"advertising":[158],"does.":[159],"results\r\nalso":[161],"indicate":[162],"environmentally":[167],"unfriendly":[168],"the\r\nimage":[173],"NGO":[176],"negatively.":[177]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2017-08-31T00:00:00"}
