{"id":"https://openalex.org/W2747534865","doi":"https://doi.org/10.1177/0972262917716796","title":"Shradhanjali.com: New Address for Memories of Our Ancestors","display_name":"Shradhanjali.com: New Address for Memories of Our Ancestors","publication_year":2017,"publication_date":"2017-08-23","ids":{"openalex":"https://openalex.org/W2747534865","doi":"https://doi.org/10.1177/0972262917716796","mag":"2747534865"},"language":"en","primary_location":{"id":"doi:10.1177/0972262917716796","doi":"https://doi.org/10.1177/0972262917716796","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0972262917716796","pdf_url":null,"source":{"id":"https://openalex.org/S2765024836","display_name":"Vision The Journal of Business Perspective","issn_l":"0972-2629","issn":["0972-2629","2249-5304"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vision: The Journal of Business Perspective","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065333652","display_name":"Amarpreet Singh Ghura","orcid":"https://orcid.org/0000-0002-3560-8863","observed_orcids":["https://orcid.org/0000-0002-3560-8863"]},"institutions":[{"id":"https://openalex.org/I71495548","display_name":"Indian Institute of Management Calcutta","ror":"https://ror.org/02zhewk16","country_code":"IN","type":"education","lineage":["https://openalex.org/I71495548"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Amarpreet Singh Ghura","raw_affiliation_strings":["Post-Doctoral Researcher, IIM Calcutta, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Post-Doctoral Researcher, IIM Calcutta, India","institution_ids":["https://openalex.org/I71495548"]}]},{"author_position":"last","author":{"id":null,"display_name":"Abhishek","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166533956","display_name":"Institute of Management Technology","ror":"https://ror.org/05k0kb696","country_code":"IN","type":"education","lineage":["https://openalex.org/I166533956"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Abhishek","raw_affiliation_strings":["Associate Professor, Institute of Management Technology, Ghaziabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor, Institute of Management Technology, Ghaziabad, India","institution_ids":["https://openalex.org/I166533956"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5065333652"],"corresponding_institution_ids":["https://openalex.org/I71495548"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.428,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.78793032,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"21","issue":"3","first_page":"323","last_page":"329"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.8999000191688538,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.8999000191688538,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.07339999824762344,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entrepreneurship","display_name":"entrepreneurship","score":0.4059999883174896},{"id":"https://openalex.org/keywords/digital-media","display_name":"digital media","score":0.31700000166893005},{"id":"https://openalex.org/keywords/family-memory","display_name":"family memory","score":0.328000009059906}],"concepts":[{"id":"https://openalex.org/C2779840692","wikidata":"https://www.wikidata.org/wiki/Q309481","display_name":"Obituary","level":2,"score":0.7478488683700562},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6841298937797546},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4517273008823395},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4092669188976288},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3878759741783142},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33840352296829224},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1952793300151825},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.16683679819107056},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.12495294213294983},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12103217840194702},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/0972262917716796","doi":"https://doi.org/10.1177/0972262917716796","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0972262917716796","pdf_url":null,"source":{"id":"https://openalex.org/S2765024836","display_name":"Vision The Journal of Business Perspective","issn_l":"0972-2629","issn":["0972-2629","2249-5304"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Vision: The Journal of Business Perspective","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:sae:vision:v:21:y:2017:i:3:p:323-329","doi":null,"is_oa":false,"landing_page_url":"https://journals.sagepub.com/doi/10.1177/0972262917716796","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W65645335","https://openalex.org/W6931416249","https://openalex.org/W1817156999","https://openalex.org/W2059099565","https://openalex.org/W3188115508","https://openalex.org/W2607608554","https://openalex.org/W2954296060","https://openalex.org/W2896688629","https://openalex.org/W4303579672","https://openalex.org/W2001957575"],"abstract_inverted_index":{"This":[0],"case":[1,45,76],"is":[2,46],"about":[3],"Vivek":[4],"Vyas":[5,27,57,97],"and":[6,28,58,60,98],"Vimal":[7],"Popat":[8,29,59],"who":[9,30],"have":[10],"conceived":[11],"an":[12,16,36,49,68],"idea":[13],"to":[14,47,71,82],"start":[15],"online":[17,37],"obituary":[18,38,73,89],"advertising":[19],"platform.":[20,40],"It":[21],"describes":[22],"the":[23,54,62,78,87],"situation":[24],"faced":[25],"by":[26],"face":[31],"different":[32],"options":[33,85],"for":[34,51,66,80,86],"starting":[35],"advertisement":[39,90],"The":[41,75],"purpose":[42],"of":[43,56,93,96],"this":[44],"provide":[48],"opportunity":[50],"stepping":[52],"into":[53],"shoes":[55],"explore":[61],"best":[63],"possible":[64],"option":[65],"offering":[67],"alternate":[69,84],"solution":[70],"print":[72,88],"advertisement.":[74],"provides":[77],"context":[79],"students":[81],"examine":[83],"amidst":[91],"lack":[92],"entrepreneurial":[94],"experience":[95],"Popat.":[99]},"counts_by_year":[{"year":2020,"cited_by_count":1}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2017-08-31T00:00:00"}