{"id":"https://openalex.org/W2742749240","doi":"https://doi.org/10.20409/berj.2017.68","title":"KOB\u0130 lerin Sosyal Medyan\u0131n Tutundurma Etkisine Bak\u0131\u015flar\u0131n\u0131n Uygunluk Analizi \u0130le Ara\u015ft\u0131r\u0131lmas\u0131","display_name":"KOB\u0130 lerin Sosyal Medyan\u0131n Tutundurma Etkisine Bak\u0131\u015flar\u0131n\u0131n Uygunluk Analizi \u0130le Ara\u015ft\u0131r\u0131lmas\u0131","publication_year":2017,"publication_date":"2017-08-05","ids":{"openalex":"https://openalex.org/W2742749240","doi":"https://doi.org/10.20409/berj.2017.68","mag":"2742749240"},"language":"tr","primary_location":{"id":"doi:10.20409/berj.2017.68","doi":"https://doi.org/10.20409/berj.2017.68","is_oa":true,"landing_page_url":"https://doi.org/10.20409/berj.2017.68","pdf_url":"https://www.berjournal.com/?file_id=414","source":{"id":"https://openalex.org/S2764830441","display_name":"Business and Economics Research Journal","issn_l":"1309-2448","issn":["1309-2448"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business and Economics Research Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.berjournal.com/?file_id=414","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087457338","display_name":"Elif Bulut","orcid":"https://orcid.org/0000-0001-8278-1821","observed_orcids":["https://orcid.org/0000-0001-8278-1821"]},"institutions":[{"id":"https://openalex.org/I227306068","display_name":"Ondokuz May\u0131s University","ror":"https://ror.org/028k5qw24","country_code":"TR","type":"education","lineage":["https://openalex.org/I227306068"]},{"id":"https://openalex.org/I76257594","display_name":"Sinop University","ror":"https://ror.org/004ah3r71","country_code":"TR","type":"education","lineage":["https://openalex.org/I76257594"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Elif Bulut","raw_affiliation_strings":["May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Quantitative Methods Department, Samsun, Turkiye,","Lecturer, Sinop University, Ayanc\u0131k Vocational School, Accounting and Taxation Department, Sinop, Turkiye,","KOB\u0130, Uygunluk","May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Production Management and Marketing Department, Samsun, Turkiye,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Quantitative Methods Department, Samsun, Turkiye,","institution_ids":["https://openalex.org/I227306068"]},{"raw_affiliation_string":"Lecturer, Sinop University, Ayanc\u0131k Vocational School, Accounting and Taxation Department, Sinop, Turkiye,","institution_ids":["https://openalex.org/I76257594"]},{"raw_affiliation_string":"KOB\u0130, Uygunluk","institution_ids":[]},{"raw_affiliation_string":"May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Production Management and Marketing Department, Samsun, Turkiye,","institution_ids":["https://openalex.org/I227306068"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013331158","display_name":"Evrim Erdo\u011fan","orcid":"https://orcid.org/0000-0001-8689-4137","observed_orcids":["https://orcid.org/0000-0001-8689-4137"]},"institutions":[{"id":"https://openalex.org/I227306068","display_name":"Ondokuz May\u0131s University","ror":"https://ror.org/028k5qw24","country_code":"TR","type":"education","lineage":["https://openalex.org/I227306068"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Evrim Erdo\u011fan","raw_affiliation_strings":["May\u0131s University , Faculty of Economics and Administrative Sciences , Department of Business Administration , Production Management and Marketing Department , Samsun , Turkiye ,","May\u0131s University , Faculty of Economics and Administrative Sciences , Department of Business Administration , Quantitative Methods Department , Samsun , Turkiye ,","Asst"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"May\u0131s University , Faculty of Economics and Administrative Sciences , Department of Business Administration , Production Management and Marketing Department , Samsun , Turkiye ,","institution_ids":["https://openalex.org/I227306068"]},{"raw_affiliation_string":"May\u0131s University , Faculty of Economics and Administrative Sciences , Department of Business Administration , Quantitative Methods Department , Samsun , Turkiye ,","institution_ids":["https://openalex.org/I227306068"]},{"raw_affiliation_string":"Asst","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015038307","display_name":"Melek \u015earda\u011f Karabulut","orcid":"https://orcid.org/0000-0002-0525-7820","observed_orcids":["https://orcid.org/0000-0002-0525-7820"]},"institutions":[{"id":"https://openalex.org/I227306068","display_name":"Ondokuz May\u0131s University","ror":"https://ror.org/028k5qw24","country_code":"TR","type":"education","lineage":["https://openalex.org/I227306068"]},{"id":"https://openalex.org/I76257594","display_name":"Sinop University","ror":"https://ror.org/004ah3r71","country_code":"TR","type":"education","lineage":["https://openalex.org/I76257594"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Melek \u015earda\u011f Karabulut","raw_affiliation_strings":["Lecturer, Sinop University, Ayanc\u0131k Vocational School, Accounting and Taxation Department, Sinop, Turkiye,","KOB\u0130, Uygunluk","May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Production Management and Marketing Department, Samsun, Turkiye,","May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Quantitative Methods Department, Samsun, Turkiye,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lecturer, Sinop University, Ayanc\u0131k Vocational School, Accounting and Taxation Department, Sinop, Turkiye,","institution_ids":["https://openalex.org/I76257594"]},{"raw_affiliation_string":"KOB\u0130, Uygunluk","institution_ids":[]},{"raw_affiliation_string":"May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Production Management and Marketing Department, Samsun, Turkiye,","institution_ids":["https://openalex.org/I227306068"]},{"raw_affiliation_string":"May\u0131s University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Quantitative Methods Department, Samsun, Turkiye,","institution_ids":["https://openalex.org/I227306068"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"3","first_page":"591","last_page":"610"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9020000100135803},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9449999928474426},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.6449999809265137},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.5879999995231628},{"id":"https://openalex.org/keywords/sme-perceptions","display_name":"SME perceptions","score":0.4059999883174896},{"id":"https://openalex.org/keywords/sinop","display_name":"Sinop","score":0.7860000133514404}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30807822942733765}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.20409/berj.2017.68","doi":"https://doi.org/10.20409/berj.2017.68","is_oa":true,"landing_page_url":"https://doi.org/10.20409/berj.2017.68","pdf_url":"https://www.berjournal.com/?file_id=414","source":{"id":"https://openalex.org/S2764830441","display_name":"Business and Economics Research Journal","issn_l":"1309-2448","issn":["1309-2448"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business and Economics Research Journal","raw_type":"journal-article"},{"id":"pmh:oai:acikerisim.sinop.edu.tr:11486/1807","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/11486/1807","pdf_url":"https://acikerisim.sinop.edu.tr/bitstreams/f166d6f1-f50f-408a-9451-cf70d7c1c364/download","source":{"id":"https://openalex.org/S4377196687","display_name":"DSpace-Sinop (Sinop University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I76257594","host_organization_name":"Sinop University","host_organization_lineage":["https://openalex.org/I76257594"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.20409/berj.2017.68","doi":"https://doi.org/10.20409/berj.2017.68","is_oa":true,"landing_page_url":"https://doi.org/10.20409/berj.2017.68","pdf_url":"https://www.berjournal.com/?file_id=414","source":{"id":"https://openalex.org/S2764830441","display_name":"Business and Economics Research Journal","issn_l":"1309-2448","issn":["1309-2448"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business and Economics Research Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2742749240.pdf","grobid_xml":"https://content.openalex.org/works/W2742749240.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W64200551","https://openalex.org/W176499285","https://openalex.org/W185395656","https://openalex.org/W191206311","https://openalex.org/W618482137","https://openalex.org/W1124708747","https://openalex.org/W1510805490","https://openalex.org/W1537796441","https://openalex.org/W1589533233","https://openalex.org/W1963579099","https://openalex.org/W1995562203","https://openalex.org/W2018051118","https://openalex.org/W2066812283","https://openalex.org/W2070360982","https://openalex.org/W2094705942","https://openalex.org/W2111964917","https://openalex.org/W2121001699","https://openalex.org/W2145416839","https://openalex.org/W2145855348","https://openalex.org/W2149142441","https://openalex.org/W2171887199","https://openalex.org/W2328856970","https://openalex.org/W2346713234","https://openalex.org/W2530327993","https://openalex.org/W2786530277","https://openalex.org/W3123281112","https://openalex.org/W4205266957","https://openalex.org/W4233738293"],"related_works":["https://openalex.org/W2601559716","https://openalex.org/W2899474631","https://openalex.org/W4253047041","https://openalex.org/W3115154546","https://openalex.org/W2481865189","https://openalex.org/W7005956170","https://openalex.org/W7048365511","https://openalex.org/W7217043433","https://openalex.org/W4224019062","https://openalex.org/W7218113117"],"abstract_inverted_index":{"\u00d6z:":[0],"Sosyal":[1],"medyan\u0131n":[2,44,83],"m\u00fc\u015fteri":[3],"ile":[4,51],"ili\u015fki":[5],"kurmada,":[6],"m\u00fc\u015fteriye":[7],"de\u011fer":[8],"yaratmada":[9],"ve":[10,26],"tutundurma":[11,45,84],"faaliyetlerini":[12],"y\u00fcr\u00fctmedeki":[13],"rol\u00fc":[14],"t\u00fcm":[15],"i\u015fletmeler":[16],"taraf\u0131ndan":[17],"art\u0131k":[18],"fark":[19],"edilmektedir.G\u00fcn\u00fcm\u00fczde":[20],"sermaye,":[21],"insan":[22],"kayna\u011f\u0131,":[23],"pazarlama":[24,67],"bilgisi":[25],"teknoloji":[27],"gibi":[28],"eksiklikler":[29],"nedeniyle":[30],"geli\u015femeyen":[31],"KOB\u0130'ler":[32],"i\u00e7in":[33],"sosyal":[34,43,64,82],"medya":[35],"pazarlamas\u0131":[36],"bir":[37,66],"f\u0131rsat":[38],"olarak":[39,69,73],"de\u011ferlendirilmektedir.Bu":[40],"\u00e7al\u0131\u015fmada":[41],"KOB\u0130'lerin":[42,63,77],"etkisine":[46,85],"bak\u0131\u015f":[47,86],"a\u00e7\u0131lar\u0131":[48],"uygunluk":[49],"analizi":[50],"ara\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r.Ara\u015ft\u0131rmada":[52],"Sinop":[53],"ilinde":[54],"faaliyet":[55],"g\u00f6steren":[56],"400":[57],"adet":[58],"KOB\u0130'ye":[59],"anket":[60],"uygulanm\u0131\u015ft\u0131r.Ara\u015ft\u0131rma":[61],"sonucunda":[62],"medyay\u0131":[65],"arac\u0131":[68],"g\u00f6rd\u00fckleri":[70],"ancak":[71],"tam":[72],"\u00f6nemini":[74],"kavrayamad\u0131klar\u0131":[75],"g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.Ayr\u0131ca":[76],"\u00e7e\u015fitli":[78],"tan\u0131mlay\u0131c\u0131":[79],"\u00f6zelliklerine":[80],"g\u00f6re":[81],"a\u00e7\u0131lar\u0131n\u0131n":[87],"farkl\u0131":[88],"oldu\u011fu":[89],"anla\u015f\u0131lm\u0131\u015ft\u0131r.":[90]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2017-08-17T00:00:00"}
