{"id":"https://openalex.org/W2742389271","doi":"https://doi.org/10.20429/amtp.2017.52","title":"Compromise and Attraction Effects under Interdependent and Independent Self-Construal","display_name":"Compromise and Attraction Effects under Interdependent and Independent Self-Construal","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W2742389271","doi":"https://doi.org/10.20429/amtp.2017.52","mag":"2742389271"},"language":"en","primary_location":{"id":"doi:10.20429/amtp.2017.52","doi":"https://doi.org/10.20429/amtp.2017.52","is_oa":true,"landing_page_url":"https://doi.org/10.20429/amtp.2017.52","pdf_url":"https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1038&context=amtp-proceedings_2017","source":{"id":"https://openalex.org/S7407089299","display_name":"Association of Marketing Theory and Practice Conference (AMTP)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Association of Marketing Theory and Practice Proceedings","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1038&context=amtp-proceedings_2017","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027777250","display_name":"Ramin Bagherzadeh","orcid":"https://orcid.org/0000-0003-1167-7677","observed_orcids":["https://orcid.org/0000-0003-1167-7677"]},"institutions":[{"id":"https://openalex.org/I110378019","display_name":"Southern Illinois University Carbondale","ror":"https://ror.org/049kefs16","country_code":"US","type":"education","lineage":["https://openalex.org/I110378019","https://openalex.org/I2801502357"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ramin Bagherzadeh","raw_affiliation_strings":["Southern Illinois University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southern Illinois University","institution_ids":["https://openalex.org/I110378019"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030187869","display_name":"Monika Rawal","orcid":"https://orcid.org/0000-0002-4504-6657","observed_orcids":["https://orcid.org/0000-0002-4504-6657"]},"institutions":[{"id":"https://openalex.org/I110378019","display_name":"Southern Illinois University Carbondale","ror":"https://ror.org/049kefs16","country_code":"US","type":"education","lineage":["https://openalex.org/I110378019","https://openalex.org/I2801502357"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Monika Rawal","raw_affiliation_strings":["Southern Illinois University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southern Illinois University","institution_ids":["https://openalex.org/I110378019"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040318099","display_name":"Jos\u00e9 Luis Saavedra Torres","orcid":"https://orcid.org/0000-0003-4878-9453","observed_orcids":["https://orcid.org/0000-0003-4878-9453"]},"institutions":[{"id":"https://openalex.org/I110378019","display_name":"Southern Illinois University Carbondale","ror":"https://ror.org/049kefs16","country_code":"US","type":"education","lineage":["https://openalex.org/I110378019","https://openalex.org/I2801502357"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jose Luis Saavedra","raw_affiliation_strings":["Southern Illinois University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Southern Illinois University","institution_ids":["https://openalex.org/I110378019"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I110378019"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.10550459,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"1","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9692000150680542,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9692000150680542,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.018799999728798866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/compromise-effect","display_name":"compromise effect","score":0.9829999804496765},{"id":"https://openalex.org/keywords/attraction-effect","display_name":"attraction effect","score":0.9990000128746033},{"id":"https://openalex.org/keywords/self-construal","display_name":"self-construal","score":0.9399999976158142},{"id":"https://openalex.org/keywords/independent-self-construal","display_name":"independent self-construal","score":0.9509999752044678},{"id":"https://openalex.org/keywords/interdependent-self-construal","display_name":"interdependent self-construal","score":0.9990000128746033},{"id":"https://openalex.org/keywords/context-effects","display_name":"context effects","score":0.753000020980835},{"id":"https://openalex.org/keywords/self-regulation","display_name":"self-regulation","score":0.9490000009536743},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.8920000195503235}],"concepts":[{"id":"https://openalex.org/C46355384","wikidata":"https://www.wikidata.org/wiki/Q726686","display_name":"Compromise","level":2,"score":0.8843748569488525},{"id":"https://openalex.org/C185874996","wikidata":"https://www.wikidata.org/wiki/Q269699","display_name":"Interdependence","level":2,"score":0.8175421953201294},{"id":"https://openalex.org/C191160116","wikidata":"https://www.wikidata.org/wiki/Q3423709","display_name":"Regulatory focus theory","level":3,"score":0.7086065411567688},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6556962728500366},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6348055601119995},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5076552629470825},{"id":"https://openalex.org/C2778364177","wikidata":"https://www.wikidata.org/wiki/Q2247133","display_name":"Attraction","level":2,"score":0.46392473578453064},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.430713415145874},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3500025272369385},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3135509490966797},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14285829663276672},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.20429/amtp.2017.52","doi":"https://doi.org/10.20429/amtp.2017.52","is_oa":true,"landing_page_url":"https://doi.org/10.20429/amtp.2017.52","pdf_url":"https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1038&context=amtp-proceedings_2017","source":{"id":"https://openalex.org/S7407089299","display_name":"Association of Marketing Theory and Practice Conference (AMTP)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Association of Marketing Theory and Practice Proceedings","raw_type":"proceedings-article"},{"id":"mag:2742389271","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2017/52/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"doi:10.20429/amtp.2017.52","doi":"https://doi.org/10.20429/amtp.2017.52","is_oa":true,"landing_page_url":"https://doi.org/10.20429/amtp.2017.52","pdf_url":"https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1038&context=amtp-proceedings_2017","source":{"id":"https://openalex.org/S7407089299","display_name":"Association of Marketing Theory and Practice Conference (AMTP)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Association of Marketing Theory and Practice Proceedings","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2742389271.pdf","grobid_xml":"https://content.openalex.org/works/W2742389271.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2232638125","https://openalex.org/W2572387581","https://openalex.org/W7096739143","https://openalex.org/W2077348816","https://openalex.org/W7096386786","https://openalex.org/W2615937136","https://openalex.org/W2151606360","https://openalex.org/W7112645404","https://openalex.org/W1984129336","https://openalex.org/W7018625656"],"abstract_inverted_index":{"When":[0],"a":[1,6,147,150],"new":[2],"alternative":[3,54,60],"introduces":[4,206],"to":[5,36,58,83,133,158,175,184,210],"choice":[7,63,85,89],"set,":[8],"the":[9,12,28,47,62,66,69,84,88,94,193,198],"preferences":[10,90],"for":[11],"original":[13],"alternatives":[14],"will":[15],"be":[16],"effected":[17],"(Mourali,":[18],"B\u00f6ckenholt":[19],"and":[20,43,104,123,131,138,156,163,178,187,202],"Laroche":[21],"2007).":[22],"Consumers":[23],"often":[24],"feel":[25],"uncertainty":[26],"about":[27],"true":[29],"values":[30],"of":[31,68,93,101,149],"options":[32],"when":[33],"they":[34],"want":[35],"purchase":[37],"products":[38],"(Simonson":[39,97],"1989).":[40,98],"Huber,":[41],"Payne,":[42],"Puto":[44],"(1982)":[45],"defined":[46,76],"attraction":[48,105,176],"effect":[49,74,103,106,177,186],"as":[50,77,208],"\u201cwhen":[51,78],"adding":[52,79],"an":[53,80],"that":[55,116,169],"is":[56,75],"inferior":[57],"another":[59],"in":[61,91],"set":[64,86],"increases":[65],"share":[67],"relatively":[70],"superior":[71],"alternative.\u201d":[72],"Compromise":[73],"extreme":[81],"option":[82],"shifts":[87],"favor":[92],"compromise":[95,102,185],"option\u201d":[96],"The":[99],"size":[100],"may":[107],"differ":[108],"based":[109],"on":[110,128],"self-construal.":[111],"Independent":[112],"self-construal":[113,144,201,214],"has":[114],"attributes":[115],"make":[117,134],"them":[118],"separate":[119],"from":[120],"others":[121],"(Markus":[122,152],"Kitayama":[124],"1991).":[125],"They":[126],"emphasize":[127],"positive":[129],"information":[130],"try":[132],"achievements":[135],"(Lee,":[136,161],"Aaker":[137,162],"Gardner":[139,164],"2000).":[140,165],"In":[141],"contrast,":[142],"Interdependent":[143],"focus":[145],"being":[146],"member":[148],"group":[151],"&":[153],"Kitayama,":[154],"1991)":[155],"attempt":[157],"avoid":[159],"mistakes":[160],"Therefore,":[166],"we":[167],"expect":[168],"independent":[170],"consumers":[171,180],"are":[172,181],"more":[173,182],"sensitive":[174,183],"interdependent":[179],"self-regulatory":[188,207],"mediates":[189],"this":[190],"relationship.":[191],"Consequently,":[192],"current":[194],"research":[195],"first":[196],"shows":[197],"relationship":[199],"between":[200],"context":[203,217],"effects.":[204,218],"Then,":[205],"mediator":[209],"explain":[211],"how":[212],"distinct":[213],"behave":[215],"through":[216]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2017-08-17T00:00:00"}
