{"id":"https://openalex.org/W2741532855","doi":"https://doi.org/10.15740/has/ajhs/12.1/201-204","title":"Consumer preferences for theme based home furnishings","display_name":"Consumer preferences for theme based home furnishings","publication_year":2017,"publication_date":"2017-06-15","ids":{"openalex":"https://openalex.org/W2741532855","doi":"https://doi.org/10.15740/has/ajhs/12.1/201-204","mag":"2741532855"},"language":"en","primary_location":{"id":"doi:10.15740/has/ajhs/12.1/201-204","doi":"https://doi.org/10.15740/has/ajhs/12.1/201-204","is_oa":true,"landing_page_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","pdf_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","source":{"id":"https://openalex.org/S2764969926","display_name":"ASIAN JOURNAL OF HOME SCIENCE","issn_l":"0973-4732","issn":["0973-4732","0976-8351"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4360969289","host_organization_name":"Hind Agri-Horticultural Society","host_organization_lineage":["https://openalex.org/P4360969289"],"host_organization_lineage_names":["Hind Agri-Horticultural Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASIAN JOURNAL OF HOME SCIENCE","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020403372","display_name":"Anita Ruhil","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I24927338","display_name":"Chaudhary Charan Singh Haryana Agricultural University","ror":"https://ror.org/0261g6j35","country_code":"IN","type":"education","lineage":["https://openalex.org/I24927338"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"ANITA RUHIL","raw_affiliation_strings":["Department of Textile and Apparel Designing, I.C. College of Home Science, C.C.S. Haryana Agricultural University, HISAR (HARYANA) INDIA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Textile and Apparel Designing, I.C. College of Home Science, C.C.S. Haryana Agricultural University, HISAR (HARYANA) INDIA","institution_ids":["https://openalex.org/I24927338"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059801019","display_name":"Nirmal Yadav","orcid":"https://orcid.org/0000-0001-8784-5644","observed_orcids":["https://orcid.org/0000-0001-8784-5644"]},"institutions":[{"id":"https://openalex.org/I24927338","display_name":"Chaudhary Charan Singh Haryana Agricultural University","ror":"https://ror.org/0261g6j35","country_code":"IN","type":"education","lineage":["https://openalex.org/I24927338"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"NIRMAL YADAV","raw_affiliation_strings":["Department of Textile and Apparel Designing, I.C. College of Home Science, C.C.S. Haryana Agricultural University, HISAR (HARYANA) INDIA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Textile and Apparel Designing, I.C. College of Home Science, C.C.S. Haryana Agricultural University, HISAR (HARYANA) INDIA","institution_ids":["https://openalex.org/I24927338"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113863474","display_name":"Nisha Arya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I24927338","display_name":"Chaudhary Charan Singh Haryana Agricultural University","ror":"https://ror.org/0261g6j35","country_code":"IN","type":"education","lineage":["https://openalex.org/I24927338"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"NISHA ARYA","raw_affiliation_strings":["Department of Textile and Apparel Designing, I.C. College of Home Science, C.C.S. Haryana Agricultural University, HISAR (HARYANA) INDIA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Textile and Apparel Designing, I.C. College of Home Science, C.C.S. Haryana Agricultural University, HISAR (HARYANA) INDIA","institution_ids":["https://openalex.org/I24927338"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I24927338"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.13429435,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"12","issue":"1","first_page":"201","last_page":"204"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14357","display_name":"Architecture, Design, and Social History","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1206","display_name":"Conservation"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14357","display_name":"Architecture, Design, and Social History","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1206","display_name":"Conservation"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.00800000037997961,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.9570000171661377},{"id":"https://openalex.org/keywords/residential-interior-design","display_name":"residential interior design","score":0.6430000066757202},{"id":"https://openalex.org/keywords/furniture-design","display_name":"furniture design","score":0.5609999895095825},{"id":"https://openalex.org/keywords/3d-rendering","display_name":"3D rendering","score":0.6850000023841858},{"id":"https://openalex.org/keywords/hisar","display_name":"Hisar","score":0.7440000176429749},{"id":"https://openalex.org/keywords/gurgaon","display_name":"Gurgaon","score":1.0}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4859727621078491},{"id":"https://openalex.org/C33566652","wikidata":"https://www.wikidata.org/wiki/Q1065927","display_name":"Theme (computing)","level":2,"score":0.47910240292549133},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4571232199668884},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4427404999732971},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34281858801841736},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16396194696426392},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15740/has/ajhs/12.1/201-204","doi":"https://doi.org/10.15740/has/ajhs/12.1/201-204","is_oa":true,"landing_page_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","pdf_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","source":{"id":"https://openalex.org/S2764969926","display_name":"ASIAN JOURNAL OF HOME SCIENCE","issn_l":"0973-4732","issn":["0973-4732","0976-8351"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4360969289","host_organization_name":"Hind Agri-Horticultural Society","host_organization_lineage":["https://openalex.org/P4360969289"],"host_organization_lineage_names":["Hind Agri-Horticultural Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASIAN JOURNAL OF HOME SCIENCE","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15740/has/ajhs/12.1/201-204","doi":"https://doi.org/10.15740/has/ajhs/12.1/201-204","is_oa":true,"landing_page_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","pdf_url":"https://doi.org/10.15740/has/ajhs/12.1/201-204","source":{"id":"https://openalex.org/S2764969926","display_name":"ASIAN JOURNAL OF HOME SCIENCE","issn_l":"0973-4732","issn":["0973-4732","0976-8351"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4360969289","host_organization_name":"Hind Agri-Horticultural Society","host_organization_lineage":["https://openalex.org/P4360969289"],"host_organization_lineage_names":["Hind Agri-Horticultural Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ASIAN JOURNAL OF HOME SCIENCE","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2741532855.pdf","grobid_xml":"https://content.openalex.org/works/W2741532855.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W650022409"],"related_works":["https://openalex.org/W2740561195","https://openalex.org/W1765244595","https://openalex.org/W2006379763","https://openalex.org/W3135859245","https://openalex.org/W2247840308","https://openalex.org/W2709487834","https://openalex.org/W7155638251","https://openalex.org/W1603249192","https://openalex.org/W2291726020","https://openalex.org/W2792597958"],"abstract_inverted_index":{"The":[0,41,50],"present":[1],"study":[2],"was":[3],"conducted":[4],"in":[5,116,142,147],"Hisar":[6],"and":[7,28,107,119,124,144],"Gurgaon":[8],"city":[9,26],"to":[10],"assess":[11],"the":[12,44,56,74,80,91],"consumer's":[13],"preferences":[14],"about":[15,66],"theme":[16,67,94,128],"based":[17,68,95,129],"designing":[18,140],"for":[19,93,122,134],"home":[20,48,69,77,96,135],"furnishings.":[21,49],"Fifty":[22],"consumers":[23,42],"from":[24],"each":[25],"(Hisar":[27],"Gurgaon)":[29],"were":[30,43,59,98,132],"selected":[31],"purposively,":[32],"which":[33],"constituted":[34],"a":[35],"total":[36],"sample":[37],"of":[38,47,55,76],"hundred":[39],"consumers.":[40],"ultimate":[45],"users":[46],"data":[51],"revealed":[52],"that":[53],"majority":[54],"respondents":[57],"(81.00%)":[58],"not":[60],"awared":[61],"or":[62],"had":[63],"no":[64],"idea":[65],"furnishings":[70,97,136],"but":[71],"they":[72],"decorate":[73],"area":[75,92,102,106,118,153],"according":[78],"with":[79],"matching":[81],"interiors":[82],"(63.00%).":[83],"Consumers":[84],"(":[85],"2.59":[86],"w":[87],"X":[88],")":[89],"preferred":[90],"drawing":[99,108,150],"cum":[100,151],"lounge":[101,105,152],"followed":[103],"by":[104,137],"room":[109],"because":[110],"family":[111],"members":[112],"generally":[113],"relax,":[114],"socialize":[115],"this":[117],"use":[120],"it":[121],"leisure":[123],"informal":[125],"entertainment.":[126],"Ten":[127],"design":[130,149],"line":[131],"created":[133],"using":[138],"different":[139],"software's":[141],"2D":[143],"3D":[145],"rendering":[146],"virtual":[148]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2017-08-08T00:00:00"}
