{"id":"https://openalex.org/W2740723985","doi":null,"title":"Brand credibility and self-brand connection as drivers to cool brands","display_name":"Brand credibility and self-brand connection as drivers to cool brands","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2740723985","mag":"2740723985"},"language":"en","primary_location":{"id":"mag:2740723985","doi":null,"is_oa":false,"landing_page_url":"https://ciencia.iscte-iul.pt/id/ci-pub-9700","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051848146","display_name":"Sandra Mar\u00eda Correia Loureiro","orcid":"https://orcid.org/0000-0001-8362-4430","observed_orcids":["https://orcid.org/0000-0001-8362-4430"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sandra Mar\u00eda Correia Loureiro","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8362-4430","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5068366485","display_name":"Rui Alexandre Sousa Lopes","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rui Alexandre Sousa Lopes","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"1551","last_page":"1569"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":0.9679999947547913},{"id":"https://openalex.org/keywords/self-brand-connection","display_name":"self-brand connection","score":0.9900000095367432},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.5239999890327454},{"id":"https://openalex.org/keywords/brand-coolness","display_name":"brand coolness","score":0.5450000166893005}],"concepts":[{"id":"https://openalex.org/C13355873","wikidata":"https://www.wikidata.org/wiki/Q2920850","display_name":"Connection (principal bundle)","level":2,"score":0.5873822569847107},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5687999129295349},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.5677016377449036},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43598243594169617},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34426063299179077},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18422627449035645},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12886574864387512},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2740723985","doi":null,"is_oa":false,"landing_page_url":"https://ciencia.iscte-iul.pt/id/ci-pub-9700","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W183342492","https://openalex.org/W1991623719","https://openalex.org/W2024180819","https://openalex.org/W2140231937","https://openalex.org/W2163914445","https://openalex.org/W2167500492","https://openalex.org/W2172777967","https://openalex.org/W3121590070","https://openalex.org/W3122517124"],"related_works":["https://openalex.org/W3025391723","https://openalex.org/W2992952852","https://openalex.org/W2969854405","https://openalex.org/W2906569835","https://openalex.org/W2990154514","https://openalex.org/W2471260956","https://openalex.org/W4289821065","https://openalex.org/W2435459868","https://openalex.org/W4283258566","https://openalex.org/W2788125812"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2017-08-08T00:00:00"}
