{"id":"https://openalex.org/W2738538896","doi":"https://doi.org/10.1007/978-3-658-17634-1_3","title":"Die Ironie der Geschichte: Es ist nur ein Spiel. Selbstthematisierende Werbung und strategische Erz\u00e4hlungen als strategisches Kommunikationsspiel","display_name":"Die Ironie der Geschichte: Es ist nur ein Spiel. Selbstthematisierende Werbung und strategische Erz\u00e4hlungen als strategisches Kommunikationsspiel","publication_year":2017,"publication_date":"2017-07-20","ids":{"openalex":"https://openalex.org/W2738538896","doi":"https://doi.org/10.1007/978-3-658-17634-1_3","mag":"2738538896"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-17634-1_3","doi":"https://doi.org/10.1007/978-3-658-17634-1_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-17634-1_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2736787261","display_name":"Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073220761","display_name":"Olaf Hoffjann","orcid":"https://orcid.org/0000-0002-4049-4581","observed_orcids":["https://orcid.org/0000-0002-4049-4581"]},"institutions":[{"id":"https://openalex.org/I2799859273","display_name":"Ostfalia University of Applied Sciences","ror":"https://ror.org/01bk10867","country_code":"DE","type":"education","lineage":["https://openalex.org/I2799859273"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Olaf Hoffjann","raw_affiliation_strings":["Institut f\u00fcr \u00f6ffentliche Kommunikation, Ostfalia Hochschule, Salzgitter, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr \u00f6ffentliche Kommunikation, Ostfalia Hochschule, Salzgitter, Deutschland","institution_ids":["https://openalex.org/I2799859273"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5073220761"],"corresponding_institution_ids":["https://openalex.org/I2799859273"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.07782023,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"43","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.8657000064849854,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.8657000064849854,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06030000001192093,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.017999999225139618,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-storytelling","display_name":"corporate storytelling","score":0.996999979019165},{"id":"https://openalex.org/keywords/strategic-communication","display_name":"strategic communication","score":0.8130000233650208},{"id":"https://openalex.org/keywords/credibility-problem","display_name":"credibility problem","score":0.7590000033378601},{"id":"https://openalex.org/keywords/communication-games","display_name":"communication games","score":0.5770000219345093},{"id":"https://openalex.org/keywords/irony","display_name":"irony","score":0.382999986410141},{"id":"https://openalex.org/keywords/paradox","display_name":"paradox","score":0.3400000035762787},{"id":"https://openalex.org/keywords/gregory-bateson","display_name":"Gregory Bateson","score":0.5659999847412109},{"id":"https://openalex.org/keywords/erving-goffman","display_name":"Erving Goffman","score":0.9769999980926514},{"id":"https://openalex.org/keywords/framing-analysis","display_name":"frame analysis","score":0.6159999966621399},{"id":"https://openalex.org/keywords/narrative-fiction","display_name":"narrative fiction","score":0.35499998927116394}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5340337753295898},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3796229660511017},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.34882450103759766}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-17634-1_3","doi":"https://doi.org/10.1007/978-3-658-17634-1_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-17634-1_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W155584599","https://openalex.org/W573621008","https://openalex.org/W583758108","https://openalex.org/W601343835","https://openalex.org/W612019977","https://openalex.org/W619119433","https://openalex.org/W999163636","https://openalex.org/W1489028248","https://openalex.org/W1511276533","https://openalex.org/W1516949380","https://openalex.org/W1535545042","https://openalex.org/W1574093178","https://openalex.org/W1595025200","https://openalex.org/W2092410653","https://openalex.org/W2319749193","https://openalex.org/W2482467641","https://openalex.org/W2485309665","https://openalex.org/W2495501961","https://openalex.org/W2496800620","https://openalex.org/W2499211621","https://openalex.org/W2499373010","https://openalex.org/W2550814752","https://openalex.org/W4206914182","https://openalex.org/W4210891951","https://openalex.org/W4230473590","https://openalex.org/W4232362588","https://openalex.org/W4234083785","https://openalex.org/W6689221355","https://openalex.org/W6730456566","https://openalex.org/W7034148964"],"related_works":["https://openalex.org/W2560195284","https://openalex.org/W1004224353","https://openalex.org/W7148259207","https://openalex.org/W7024934279","https://openalex.org/W2946519617","https://openalex.org/W7071434653","https://openalex.org/W3119616998","https://openalex.org/W2344525175","https://openalex.org/W6994308894","https://openalex.org/W4392720381"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2017-07-31T00:00:00"}
