{"id":"https://openalex.org/W2738248564","doi":"https://doi.org/10.1613/jair.5438","title":"Adopting the Cascade Model in Ad Auctions: Efficiency Bounds and Truthful Algorithmic Mechanisms","display_name":"Adopting the Cascade Model in Ad Auctions: Efficiency Bounds and Truthful Algorithmic Mechanisms","publication_year":2017,"publication_date":"2017-07-17","ids":{"openalex":"https://openalex.org/W2738248564","doi":"https://doi.org/10.1613/jair.5438","mag":"2738248564"},"language":"en","primary_location":{"id":"doi:10.1613/jair.5438","doi":"https://doi.org/10.1613/jair.5438","is_oa":true,"landing_page_url":"https://doi.org/10.1613/jair.5438","pdf_url":"https://jair.org/index.php/jair/article/download/11067/26247","source":{"id":"https://openalex.org/S139930977","display_name":"Journal of Artificial Intelligence Research","issn_l":"1076-9757","issn":["1076-9757","1943-5037"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","ccf-b","cwts-core","doaj","dongbi-b","erih-plus","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315760","host_organization_name":"AI Access Foundation","host_organization_lineage":["https://openalex.org/P4310315760"],"host_organization_lineage_names":["AI Access Foundation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Artificial Intelligence Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jair.org/index.php/jair/article/download/11067/26247","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070571735","display_name":"Gabriele Farina","orcid":"https://orcid.org/0000-0002-3976-0061","observed_orcids":["https://orcid.org/0000-0002-3976-0061"]},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gabriele Farina","raw_affiliation_strings":["Computer Science Department Carnegie Mellon University 5000 Forbes Avenue Pittsburgh , PA 15213 USA","Computer Science Department Carnegie Mellon University 5000 Forbes Avenue Pittsburgh, PA 15213 USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science Department Carnegie Mellon University 5000 Forbes Avenue Pittsburgh , PA 15213 USA","institution_ids":["https://openalex.org/I74973139"]},{"raw_affiliation_string":"Computer Science Department Carnegie Mellon University 5000 Forbes Avenue Pittsburgh, PA 15213 USA","institution_ids":["https://openalex.org/I74973139"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060367013","display_name":"Nicola Gatti","orcid":"https://orcid.org/0000-0001-7349-3932","observed_orcids":["https://orcid.org/0000-0001-7349-3932"]},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]},{"id":"https://openalex.org/I93860229","display_name":"Politecnico di Milano","ror":"https://ror.org/01nffqt88","country_code":"IT","type":"education","lineage":["https://openalex.org/I93860229"]}],"countries":["IT","US"],"is_corresponding":false,"raw_author_name":"Nicola Gatti","raw_affiliation_strings":["Computer Science Department Carnegie Mellon University 5000 Forbes Avenue Pittsburgh , PA 15213 USA","Dipartimento di Elettronica , Informazione e Bioingegneria Politecnico di Milano Piazza Leonardo da Vinci , 32 20133 Milano , Italy","Dipartimento di Elettronica, Informazione e Bioingegneria Politecnico di Milano Piazza Leonardo da Vinci, 32 20133 Milano, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science Department Carnegie Mellon University 5000 Forbes Avenue Pittsburgh , PA 15213 USA","institution_ids":["https://openalex.org/I74973139"]},{"raw_affiliation_string":"Dipartimento di Elettronica , Informazione e Bioingegneria Politecnico di Milano Piazza Leonardo da Vinci , 32 20133 Milano , Italy","institution_ids":["https://openalex.org/I93860229"]},{"raw_affiliation_string":"Dipartimento di Elettronica, Informazione e Bioingegneria Politecnico di Milano Piazza Leonardo da Vinci, 32 20133 Milano, Italy","institution_ids":["https://openalex.org/I93860229"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2049,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.81536642,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"59","issue":null,"first_page":"265","last_page":"310"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10991","display_name":"Game Theory and Voting Systems","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sponsored-search-auctions","display_name":"sponsored search auctions","score":0.9850000143051147},{"id":"https://openalex.org/keywords/cascade-model","display_name":"cascade model","score":0.8989999890327454},{"id":"https://openalex.org/keywords/truthful-mechanisms","display_name":"truthful mechanisms","score":0.5820000171661377},{"id":"https://openalex.org/keywords/vickrey-clarke-groves-auction","display_name":"Vickrey-Clarke-Groves auction","score":0.8659999966621399},{"id":"https://openalex.org/keywords/efficiency-limits","display_name":"efficiency bounds","score":0.5699999928474426},{"id":"https://openalex.org/keywords/user-models","display_name":"user models","score":0.3779999911785126},{"id":"https://openalex.org/keywords/approximate-algorithms","display_name":"approximate algorithms","score":0.6079999804496765},{"id":"https://openalex.org/keywords/mechanism-design","display_name":"mechanism design","score":0.5849999785423279},{"id":"https://openalex.org/keywords/revenue-maximization","display_name":"revenue maximization","score":0.38499999046325684}],"concepts":[{"id":"https://openalex.org/C2778869765","wikidata":"https://www.wikidata.org/wiki/Q6028363","display_name":"Inefficiency","level":2,"score":0.7247918844223022},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.7148022651672363},{"id":"https://openalex.org/C147220207","wikidata":"https://www.wikidata.org/wiki/Q773073","display_name":"Vickrey\u2013Clarke\u2013Groves auction","level":4,"score":0.6976225972175598},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6761796474456787},{"id":"https://openalex.org/C153517567","wikidata":"https://www.wikidata.org/wiki/Q26090","display_name":"Mechanism design","level":2,"score":0.6501154899597168},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5637919902801514},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.49498361349105835},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.49140751361846924},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.48855695128440857},{"id":"https://openalex.org/C83426474","wikidata":"https://www.wikidata.org/wiki/Q243758","display_name":"Vickrey auction","level":4,"score":0.4510941505432129},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.44831517338752747},{"id":"https://openalex.org/C59919655","wikidata":"https://www.wikidata.org/wiki/Q5150821","display_name":"Combinatorial auction","level":3,"score":0.4110686182975769},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.40957269072532654},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.36520129442214966},{"id":"https://openalex.org/C11276805","wikidata":"https://www.wikidata.org/wiki/Q771334","display_name":"Auction theory","level":3,"score":0.3134448230266571},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.12922492623329163},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08151435852050781},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1613/jair.5438","doi":"https://doi.org/10.1613/jair.5438","is_oa":true,"landing_page_url":"https://doi.org/10.1613/jair.5438","pdf_url":"https://jair.org/index.php/jair/article/download/11067/26247","source":{"id":"https://openalex.org/S139930977","display_name":"Journal of Artificial Intelligence Research","issn_l":"1076-9757","issn":["1076-9757","1943-5037"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","ccf-b","cwts-core","doaj","dongbi-b","erih-plus","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315760","host_organization_name":"AI Access Foundation","host_organization_lineage":["https://openalex.org/P4310315760"],"host_organization_lineage_names":["AI Access Foundation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Artificial Intelligence Research","raw_type":"journal-article"},{"id":"pmh:oai:re.public.polimi.it:11311/1032236","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11311/1032236","pdf_url":"https://re.public.polimi.it/bitstream/11311/1032236/2/11311-1032236_Gatti.pdf","source":{"id":"https://openalex.org/S4306400312","display_name":"Virtual Community of Pathological Anatomy (University of Castilla La Mancha)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79189158","host_organization_name":"University of Castilla-La Mancha","host_organization_lineage":["https://openalex.org/I79189158"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.1613/jair.5438","doi":"https://doi.org/10.1613/jair.5438","is_oa":true,"landing_page_url":"https://doi.org/10.1613/jair.5438","pdf_url":"https://jair.org/index.php/jair/article/download/11067/26247","source":{"id":"https://openalex.org/S139930977","display_name":"Journal of Artificial Intelligence Research","issn_l":"1076-9757","issn":["1076-9757","1943-5037"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","ccf-b","cwts-core","doaj","dongbi-b","erih-plus","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315760","host_organization_name":"AI Access Foundation","host_organization_lineage":["https://openalex.org/P4310315760"],"host_organization_lineage_names":["AI Access Foundation"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Artificial Intelligence Research","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2738248564.pdf","grobid_xml":"https://content.openalex.org/works/W2738248564.grobid-xml"},"referenced_works_count":35,"referenced_works":["https://openalex.org/W165995053","https://openalex.org/W173295244","https://openalex.org/W175872019","https://openalex.org/W191444687","https://openalex.org/W1513424569","https://openalex.org/W1529686416","https://openalex.org/W1966648469","https://openalex.org/W1974360117","https://openalex.org/W1975392791","https://openalex.org/W1976179404","https://openalex.org/W1992549066","https://openalex.org/W2022890659","https://openalex.org/W2043107521","https://openalex.org/W2058972815","https://openalex.org/W2060978628","https://openalex.org/W2061171222","https://openalex.org/W2061750047","https://openalex.org/W2080122405","https://openalex.org/W2116172523","https://openalex.org/W2123110149","https://openalex.org/W2129939288","https://openalex.org/W2144979851","https://openalex.org/W2147431242","https://openalex.org/W2153500072","https://openalex.org/W2165654401","https://openalex.org/W2171110693","https://openalex.org/W2277629812","https://openalex.org/W2281006898","https://openalex.org/W2952894081","https://openalex.org/W2953204006","https://openalex.org/W4229718065","https://openalex.org/W4251658412","https://openalex.org/W4300107981","https://openalex.org/W6679307085","https://openalex.org/W7124150693"],"related_works":["https://openalex.org/W2361652572","https://openalex.org/W2057067174","https://openalex.org/W4214894445","https://openalex.org/W2165836997","https://openalex.org/W2784601733","https://openalex.org/W2551011778","https://openalex.org/W4390725175","https://openalex.org/W2013405413","https://openalex.org/W3151424609","https://openalex.org/W3123645920"],"abstract_inverted_index":{"Sponsored":[0],"Search":[1],"Auctions":[2],"(SSAs)":[3],"are":[4,120,148,164],"one":[5],"of":[6,11,17,30,139,165,175,201,216,236,256,266],"the":[7,22,28,32,47,62,74,80,88,92,116,124,128,135,173,176,199,202,209,213,217,220,238,243,254,260,263],"most":[8,67],"successful":[9],"applications":[10],"microeconomic":[12],"mechanisms,":[13,113],"with":[14,246],"a":[15,194],"revenue":[16],"about":[18],"$72":[19],"billion":[20],"in":[21,25,91,108,123,168,197,226,234],"US":[23],"alone":[24],"2016.":[26],"However,":[27,79,126],"problem":[29],"designing":[31,169],"best":[33],"economic":[34,103],"mechanism":[35,70,240],"for":[36,71,134],"sponsored":[37],"search":[38],"auctions":[39],"is":[40,52,73,82,131,193,212],"far":[41],"from":[42],"being":[43],"solved,":[44],"and,":[45],"given":[46,219],"amount":[48],"at":[49],"stake,":[50],"it":[51,56,152,191],"no":[53],"surprise":[54],"that":[55],"has":[57],"received":[58],"growing":[59],"attention":[60],"over":[61],"past":[63],"few":[64],"years.":[65],"The":[66],"common":[68],"auction":[69,93,130],"SSAs":[72],"Generalized":[75],"Second":[76],"Price":[77],"(GSP).":[78],"GSP":[81],"known":[83,122],"not":[84,179],"to":[85,98,150,153,189,207],"be":[86],"truthful:":[87],"agents":[89],"participating":[90],"might":[94],"have":[95],"an":[96,182,205],"incentive":[97],"report":[99],"false":[100],"values,":[101],"generating":[102],"inefficiency":[104,200,257],"and":[105,145,259,262,268],"suboptimal":[106],"revenues":[107],"turn.":[109],"Superior,":[110],"efficient":[111],"truthful":[112],"such":[114],"as":[115],"Vickrey-Clarke-Groves":[117],"(VCG)":[118],"auction,":[119],"well":[121],"literature.":[125],"while":[127],"VCG":[129,239],"currently":[132],"adopted":[133],"strictly":[136],"related":[137],"scenario":[138],"contextual":[140],"advertising,":[141],"e.g.,":[142],"by":[143],"Google":[144],"Facebook,":[146],"companies":[147],"reluctant":[149],"extend":[151],"SSAs,":[154],"fearing":[155],"prohibitive":[156],"switching":[157],"costs.":[158],"Other":[159],"than":[160],"truthfulness,":[161],"two":[162],"issues":[163],"paramount":[166],"importance":[167],"effective":[170],"SSAs.":[171],"First,":[172],"choice":[174],"user":[177,184],"model;":[178],"only":[180],"does":[181],"accurate":[183],"model":[185,245],"better":[186],"target":[187],"ads":[188],"users,":[190],"also":[192],"critical":[195],"factor":[196],"reducing":[198],"mechanism.":[203],"Often":[204],"antagonist":[206],"this,":[208],"second":[210],"issue":[211],"running":[214],"time":[215],"mechanism,":[218],"performance":[221],"pressure":[222],"these":[223],"mechanisms":[224],"undertake":[225],"real-world":[227],"applications.":[228],"In":[229],"our":[230],"work,":[231],"we":[232],"argue":[233],"favor":[235],"adopting":[237],"based":[241],"on":[242],"cascade":[244],"ad/position":[247],"externalities":[248],"(APDC-VCG).":[249],"Our":[250],"study":[251],"includes":[252],"both":[253],"derivation":[255],"bounds":[258],"design":[261],"experimental":[264],"evaluation":[265],"exact":[267],"approximate":[269],"algorithms.":[270]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}
